Vidyard

SEPTEMBER 19, 2018

So if Bill watches a few minutes of your latest social video , but Sandra sits through a 30-minute product video who is the more qualified lead? Without one, you’ll spend the rest of your days chained to your desk (but hey, at least you’ll get caught up on your podcasts right?). So, what are custom attributes?

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Ambal's Amusings

JULY 21, 2010

Find and Convert helps companies get found on the web and build profitable relationships through search marketing and social media marketing strategies. Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie is a podcaster, blogger and frequent speaker on social media trends in business.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Consider the following tips for your B2B business : 1. Search engines. Social networks.

Public Relations 48

Public Relations Tips B2B RSS 48

markempa

AUGUST 1, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « 9 1/2 Ways. So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Digilant

OCTOBER 8, 2020

Below, we’ve outlined five omnichannel marketing challenges that advertisers face and solutions and tips on how best to approach them. . As you can see in the graphic above, these touchpoints range from OTT/CTV to social media to search to email. CRM and marketing automation platforms like Salesforce, Marketo, and HubSpot. .

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Planning 52

Ambal's Amusings

NOVEMBER 12, 2010

Ardath Albee's Tip. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Maria Pergolino's Tip. Marketo's Modern B2B Marketing. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Ardath Albee's Tip. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

Ardath Albee's Tip. You pull a two minute excerpt from the audio to create a podcast. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

FEBRUARY 18, 2010

Ardath Albee's Tip. Search for where your company’s content may have spread online. Howard Sewell's Tip. The four most effective vehicles for inbound marketing are: Paid Search (SEM). Search Engine Optimization (SEO). Social Media (blogs, Twitter, Facebook, LinkedIn). Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Digilant

OCTOBER 8, 2020

Below, we’ve outlined five omnichannel marketing challenges that advertisers face and solutions and tips on how best to approach them. . As you can see in the graphic above, these touchpoints range from OTT/CTV to social media to search to email. CRM and marketing automation platforms like Salesforce, Marketo, and HubSpot. .

Advertising Agencies 52

Advertising Agencies Work Management Paid Search Agency Marketing Management 52

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Search Marketing. Keyword Intelligence: Keyword Research for Search, Social, and Beyond . Social Media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

by Dayna Rothman They say that content is king…the Yin to social media’s Yang. You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience.

Work Management 48

Work Management B2B Thought Leadership Advertising Agencies Content Marketing 48

Zoominfo

MAY 21, 2020

When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Interested in more?]

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Adobe Experience Cloud Blog

AUGUST 23, 2010

Typical B2B marketing can be dry - Marketing business technologies or services typically don’t have much room for emotional interaction or social engagement. Today, most B2B marketers still don't embrace social engagement or online B2B marketing tools - they still stick with what they have always known and used.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. But what qualities are key in an inbound or social media expert? Often customers will use social media as an outlet when frustrated.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Ambal's Amusings

MARCH 18, 2010

Ardath Albee's Tip. This is terrific for search engine optimization and pulling traffic by being findable. Adam Needles' Tip. It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

Ardath Albee's Tip. He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Tom Pick's Tip. Marketo's Modern B2B Marketing. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management B2B Business 100

Adobe Experience Cloud Blog

DECEMBER 20, 2012

Michael Stelzner , CEO and Founder at Social Media Examiner. With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. Jason Falls , Founder at Social Media Explorer.

Marketing Budget 48

Marketing Budget Peer-to-peer Opt-out Opt-in 48

Optinmonster

MARCH 13, 2024

In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. If you aren’t generating leads for your website, metrics like website traffic or ranking on the search engine results page don’t mean anything. Here’s a great video marketing hack from Marketo.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Let’s dive in: Search Engine Land. Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Let’s dive in: Search Engine Land. Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Adobe Experience Cloud Blog

AUGUST 27, 2008

What are your top 3 tips to help business to business companies tackle the art of innovation? Blogs are already mainstream; podcasting is close if not already there; and video is fast approaching that status. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. SiriusDecisions. CMI is a one-stop shop to help you create better marketing content.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

ClearVoice

JANUARY 8, 2019

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. Marketo has a great cheat sheet to help you create your buyer personas. Your content must be easy to read and optimized for search. How will evergreen content be handled?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

SmartBug Media

DECEMBER 2, 2019

Pull together who your current customers are from their account histories, social media, support center information, and email communications so you can speak to prospects in a voice they understand about products and services that are of interest to them. In the U.S. Referrals are gold. Video Platforms.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Ardath Albee's Tip. Rebel Brown's Tip. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Brian Carroll's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buffer

SEPTEMBER 3, 2019

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Vidyard

JANUARY 6, 2022

Social Media Video Statistics 3.1 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 How to Optimize Video for Search 8. How Long Should Videos Be on Social Media? Tips for recording one-to-one candidate videos: 3. Advanced Tips for How to Make a Recruiting Video 6. Pro Tips for Sales Videos 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

AUGUST 4, 2016

Your target audience expects it and turns to trusted sources when they need to search for answers and seek insights. Curating relevant collections adds additional assets to your content mix such as videos, podcasts, cheatsheets, worksheets, and infographics. Share your tips and tricks below. Producing Engaging Content.

Curation 48

Curation Budget Programs Allocation Content Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

Slideshares), podcasts, and so on. Get into a cadence of regularly sharing ideas, tips, best practices, news commentary, and so on with your audience via SEO-optimized blog posts. Regular social media updates (Facebook, Twitter, LinkedIn, Google+). Have any tips to add? Three thought leadership blog posts per week.

Inbound Marketing 48

Inbound Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

APRIL 23, 2012

Here are our top 7 tips for getting the most value from your content marketing during an economic downturn: 1. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Know your Audience. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. From reading your blog and listening to your podcasts, I see that you think a lot about marketing technology and innovation. I have two pieces of advice here.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Adobe Experience Cloud Blog

APRIL 19, 2012

She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations. What are your best tips for businesses that are struggling to find content? How do you spend your time in the social world?

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132