Martech

FEBRUARY 8, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and is marketing ops synonymous with marketing automation? Get the daily newsletter digital marketers rely on. It sometimes seems that way.

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Marketing Automation Automation Marketo Internet Marketing 87

SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. Wondering how you can use this marketing tool to chart an organized path to marketing success? In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively.

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Marketo Landing Pages Cross-Selling Marketing Automation Services 64

Perkuto

MARCH 3, 2021

If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this article, we share what's essential in the planning stage, plus provide practical tips for getting better stakeholder feedback. Unless tech solutions solve business challenges, they are meaningless.

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Marketo Tips Planning Practices 81

The Mx Group

MAY 5, 2017

I spent last week connecting with marketing leaders, learning the latest tips and tricks, and posing for a pic with Fabio. At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas.

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Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

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Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

SmartBug Media

NOVEMBER 23, 2020

While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. The Zoom integration provides Marketo users with data, including totals for attendees, invited, and registered. Integrate Zoom Webinar with Marketo. Hit “Save.”.

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Webinar Metrics Marketo Budget Programs Co-Registration 86

SmartBug Media

MARCH 17, 2020

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? List events in specific regions or cities.

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ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

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SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW. It links GTW and Marketo.

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Marketo Webinar Metrics Touchpoints Template 71

Adobe Experience Cloud Blog

JUNE 7, 2017

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. Check out these seven tips: 1.

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Marketing Automation Services Marketing Automation Automation Lead Scoring 134

BOP Design

AUGUST 21, 2023

If you’re using a CRM like Zoho or a marketing automation tool like HubSpot, you’ll eventually decide how to add those forms to your B2B website. Making this decision can be difficult, especially for less technical marketing directors. Integration assumes a form that exists separately from the other system. Get the embed code.

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Design Marketing Websites B2B Tips 92

Perkuto

MAY 14, 2019

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand.

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Marketo Tips Lead Generation CRM 40

Jackie Walts

FEBRUARY 5, 2020

Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. I’ve seen a lot marketing automation fail because someone inexperienced made mistakes or did sloppy work. Marketing automation can be fun!

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Marketing Automation Services Marketing Automation Automation Work Management 59

Perkuto

MAY 14, 2019

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. With that in mind, here are three tips on how marketers can more effectively use DCRM and Marketo to achieve success.

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Marketo Tips Enterprise Management Work Management 40

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Unbounce

FEBRUARY 11, 2021

Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work. Tip 1: Measure offline interactions generated by landing pages. Integrate CRM and marketing automation platforms with landing pages.

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Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Perkuto

FEBRUARY 3, 2021

If you spend significant time building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. Order of operations is often the difference between a stable, predictable, and effective Marketo instance and a disorderly chaotic mess. Chances are, your issues are due to the order of operations.

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The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

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BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks.

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Marketing Automation Services Marketing Automation Automation Marketing Management 57

Digital B2B Marketing

MAY 21, 2013

Marketing automation is quickly becoming like the self-driving car for B2B marketing. Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. When Marketing Automation Is Unnecessary.

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Marketing Management Marketing Automation Services Marketing Automation Automation 100

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

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Landing Pages Industry CMS Marketing Automation Services Marketo 147

Televerde

SEPTEMBER 11, 2019

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy.

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Marketing Automation Services Marketing Automation De-duplication Automation 40

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. And therein lies the difference.

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Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Jackie Walts

SEPTEMBER 2, 2020

Marketing automation instances can be like dirty closets. Here are my tips: First, never give responsibility for your marketing automation to just one person. Always have a marketing automation lead, a backup and a manager who are all trained to use your software. How to turn something off.

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Marketing Automation Services Marketing Automation Automation Organization 66

Net-Results

JANUARY 6, 2020

Marketing automation implementation can be a tough nut to crack for a variety of reasons. (We We made a Marketing Automation Implementation Guide because we got so many questions about it!). But back to the question — which marketing automation companies offer the shortest implementation period?

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Marketing Automation Services Paid Search Agency Marketing Automation Lead Scoring 53

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? What is B2B Marketing Automation? Lead Scoring.

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Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Perkuto

JUNE 16, 2020

“For some companies, marketing automation can end up like a Ferrari that’s stuck in the garage.” - Trip Kucera Organizations now have access to tools that deliver personalized, targeted messaging in real-time thanks to the impressive technology solutions of the current MarTech landscape.

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Marketo Marketing Automation Services Marketing Automation Impressions 64

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Some of these tips will help you from the get-go, others will help you succeed later on your path.

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Marketing Automation Services Marketing Automation Automation Tips 48

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

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Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

BOP Design

MAY 15, 2018

However, automating for its own sake isn’t the best strategy. Especially for B2B marketing , automation should only be implemented where it provides real value. If you search for “marketing automation” on a search engine, you are served up a ton of ads by, no surprise, marketing automation software providers.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 55

Lake One

APRIL 23, 2020

One tool manufacturing companies can have in their toolbox, is marketing automation. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. House of Marketing “Yearly Marketing Survey 2019” (2019). .

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Marketing Automation Services Sales Management Marketing Automation Automation 52

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Jon is a marketing entrepreneur and thought leader. More about Jon Miller.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Biznology

AUGUST 17, 2018

It’s clear that B2B marketing has been revolutionized by technology—from the Internet itself, to the myriad (nearly 7,000 ) martech point solutions available these days. While speeding up the process, marketing automation can unfortunately make us less effective. “ Don’t hide behind the technology ,” said Vajre.

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Account Based Marketing ABM Conference Tips 116

The Point

JUNE 29, 2015

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads to sales. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal funneling the best leads to sales. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

DECEMBER 14, 2012

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!

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