Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Fortunately, there’s a solution that brands can use to solve this predicament called a content audit. Is there content on my website that is no longer needed or relevant?

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Hubspot

APRIL 23, 2018

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

Method and Metric

MARCH 29, 2019

This is part two of our content audit miniseries. You can read the first installment here: Why you should conduct a content audit. A content audit is the perfect opportunity to look under the hood of your website and examine its marketing prowess. Start with detailed examination of your content.

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Scoring 72

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. Website Crawling and Indexing Google handles over 3.5

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Marketing Insider Group

JUNE 15, 2021

The same concept goes for your website. Content pruning is an essential part of every content marketing strategy. If you participated in that rat race, you might have accumulated a lot of low-quality, trivial, unfocused, or thin content that’s still sitting on your website. Your website requires ongoing maintenance.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition. A quick Google search for SEO auditing tools will show you 1.3

SEO 351

SEO Tools Keywords User-Generated Content 351

Brightedge

NOVEMBER 15, 2017

The last thing any digital marketer wants is unexpected drops in website key performance indicators […]. The post 5 Steps to a Successful Website Audit appeared first on BrightEdge SEO Blog. Your boss phoning you at midnight to find why site traffic has suddenly dropped 20%… That’s a bad surprise.

Marketing Websites 69

Marketing Websites SEO Traffic Practices 69

BOP Design

DECEMBER 18, 2017

If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load? Check the website for: Broken links.

Marketing Websites 53

Marketing Websites B2B Lead Scoring Lead Ranking 53

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. To combat this, we recommend conducting an SEO content audit. Without clearly articulated goals, the analysis derived from the audit is likely to lack focus and meaningful insights.

SEO 92

SEO Content Keywords Analysis 92

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience.

Top of Funnel 271

Top of Funnel Sales Qualified Leads Leads Lead 271

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Site audit. The secret weapon may be BuzzSumo.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Webbiquity

MAY 11, 2021

How large is the B2B market? An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. There are two basic types of audits.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Square 2 Marketing

OCTOBER 12, 2023

You have a quarterly marketing plan. You have a marketing team. You’ve tried a variety of marketing tactics, like email campaigns, organic SEO and social media marketing. But you’re still not seeing a jump in website traffic, leads, conversions or revenue.

Planning 97

Planning Marketing & Strategy Tactics Email Campaigns 97

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit.

Process 104

Process SEO B2B Marketing Lead Scoring 104

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO. Here’s why.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Top Rank Marketing

OCTOBER 25, 2023

Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Unless your business is brand new, you likely already have a website and a library of existing content. What is an SEO audit? What are some components included in an SEO audit?

SEO 113

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 113

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Top Rank Marketing

JANUARY 17, 2024

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. An SEO audit provides a comprehensive overview of the current health of your on-site SEO. To do that, you’ll need to dig a little deeper.

Analysis 96

Analysis Lead Scoring Lead Ranking SEO 96

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

sagefrog

MARCH 13, 2024

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. But don’t sweat it.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Marketing Insider Group

JANUARY 25, 2022

Launching a new website is exciting, but it can also be stressful. That’s why it’s critical to have a website launch checklist to ensure the process runs smoothly. We decided to take all the most important things you need to check before, during, and after your website launch and put them all in one place. Quick Takeaways.

Marketing Websites 258

Marketing Websites Industry CMS Lead Scoring Lead Ranking 258

Content4Demand

MAY 4, 2021

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. This marketing task is more science than art—although you could argue there’s a bit of both. What Is a Content Audit?

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Competitor analysis involves identifying what topics and which types of content are missing from your website. Quick Takeaways.

Analysis 323

Analysis Top of Funnel Work Management Lead Scoring 323

Navigate the Channel

JANUARY 31, 2024

Search Engine Optimization (SEO) is a powerful tool to improve your website’s visibility and attract more visitors. Many agencies and consultants offer site audits as a way to assess and enhance your website’s SEO performance. Automated Tools : Many free audits rely on automated tools that generate generic reports.

Lead Scoring 65

Lead Scoring Lead Ranking SEO Analysis 65

Marketing Insider Group

JANUARY 18, 2021

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let’s break down ADA compliance for your website, including what it is, how to achieve it, and how it benefits your audience and you.

Marketing Websites 263

Marketing Websites Guidelines Paid Search Agency Internet Marketing 263

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth. Utilization.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. We believe that technology needs to support your marketing strategy, not be your marketing strategy.

Ideal Customer Profiles 119

Ideal Customer Profiles Work Management Planning Marketing Automation Services 119

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

SEO 332

SEO SME Lead Ranking Content Marketing 332

Biznology

SEPTEMBER 28, 2017

This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. . You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email.

Effectiveness 135

Effectiveness Paid Search Agency Webinar Metrics Social Media 135

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 99

Enterprise Management Paid Search Agency Planning Marketing Management 99

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Websites are businesses. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160