Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Webbiquity

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Customer-centric strategies.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. However, various SEO pitfalls can hinder these outcomes. Now Lets take a look at the top SEO Issues that can sabotage your efforts: 1.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Marketing Insider Group

SEPTEMBER 16, 2020

And time to update your LinkedIn Marketing Strategy ! Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. It identified “LinkedIn Stories” as an important search trend for us in marketing. It’s time for LinkedIn to get in on the action.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Content Standard

APRIL 9, 2018

Do you like polls? Or do you really like polls? Thanks to social media polls, getting feedback from your audience on questions like these is easier than ever. Twitter got on the bandwagon early on; more recently, Instagram has made polling even more visual and interactive by adding the option to its Stories feature.

Social Media 99

Social Media Social Marketing Media Work Management 99

ClearVoice

SEPTEMBER 14, 2022

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. Here are some examples of how ad copy works, what makes it resonate, and which brands are using it in incredible ways. Excellent ad copy examples. What is ad copy? Heinz #mayochup. Super Coffee’s open-source code.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more. Twitter Fleets (Stories). LinkedIn Stories. YouTube Stories.

Social Media 137

Social Media Media Curation Twitter 137

Martech Advisor

JANUARY 24, 2020

The popularity of emojis and the engagement they garner has motivated brands to integrate them into their marketing message. But when and how can you use emoji marketing? Let’s find out with some inspiring emoji marketing campaigns. Emoji Marketing Statistics. Emoji Marketing Drives Better Engagement.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Delta: Twitter polls. “I Sprout’s TikTok?

Social Media 91

Social Media Media Brand Identity Branding 91

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

NOVEMBER 28, 2022

It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. How often do you use Instagram Stories? ??. Create a “this or that”.

Brand Identity 126

Brand Identity Branding FAQ Social Media 126

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Social Media 99

Social Media Webinar Metrics Social Marketing Marketing & Strategy 99

QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

Education 75

Education Rules Budget Programs Planning 75

Hubspot

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. To learn more about the social networks people prefer to surf for product research, I conducted a poll of 304 people using Lucid Software.

Paid Content 97

Paid Content Research Product Youtube 97

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. To learn more about the strength of these two apps, I polled a U.S. Remember Vine?

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Engage with your fanbase.

eCommerce 58

eCommerce Twitter Paid Search Agency Work Management 58

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

SmartBrief - Marketing

JUNE 7, 2023

A recent Gallup poll reported that Americans are reading less than they have in 30 years. For content marketers, these statistics might be alarming. How can marketers capitalize on this interest in reading, and then get readers to follow through and engage with content? Luckily, content marketers aren’t asking that much.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Hubspot

APRIL 5, 2021

Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. Get inspired by these eight brands. Examples of Facebook Stories for Business. In this example, Woven Nook , a home decor company, posts a Story to tease an upcoming project. Polls and Surveys.

Facebook 91

Facebook Brand Identity Branding Business 91

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Paid Search Agency 88

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 88

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Conduct a poll on Instagram. Asking a question in a poll like, "What do you want to see us post next?" Engage with audiences on Twitter.

Social Media 88

Social Media Media Content Stats 88

Sprout Social

NOVEMBER 30, 2021

According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years. For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Optimize tech tools.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Buffer

OCTOBER 1, 2020

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Who are you?

Social Media 98

Social Media Social Marketing Marketing & Strategy Marketing Strategy 98

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

The Marketing Blender

DECEMBER 13, 2022

For example, if you’re looking to reach a younger demographic, Instagram or Snapchat might be better options than LinkedIn or Twitter. On the other hand, if you want to establish yourself as an industry thought leader, Twitter or LinkedIn might be the better choice. . Keep Learning: The top benefits of social media marketing.

Social Media 52

Social Media Media Customer Satisfaction Marketing Analytics Tools 52

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134