Convince & Convert

APRIL 12, 2024

55% of consumers discover brands for the first time on social media, according to Sprout Social. 55% of consumers discover brands for the first time on social media, according to Sprout Social. It’s no surprise that consumers go to social media first to search and discover new brands to follow.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. The consumerization of B2B marketing will continue.

Trends 113

Trends Work Management Advertising Agencies Marketing Management 113

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

Salesforce Marketing Cloud

AUGUST 28, 2023

Are marketing trends moving too fast? In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. How do we as marketers push the boundaries without sacrificing what matters most: the needs of our customers? Read the report 1.

Privacy 97

Privacy Transparency Trust Marketing Paid Search Agency 97

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Livestreams can take on many forms.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Rethinking analytics.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Marketing Insider Group

JUNE 23, 2020

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?”

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Video is the new king of content.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. Information Is More Accessible.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Bannersnack

JANUARY 9, 2023

But some important positive ones are also coming into force: AI is leapfrogging, and Generation Z is taking center stage as workforce, decision-makers, and consumers with purchasing power. Hubspot’s State of Marketing Trends report summarizes the most important shifts perceived by marketers in 2022.

Trends 96

Trends B2B Marketing B2B Hubspot 96

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. Your business + innovation = a more human approach to marketing.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It also gives you a consistent audience.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Work Management Marketing Management Media 103

Salesforce Marketing Cloud

NOVEMBER 16, 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. What is referral marketing and how does it work?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

Convince & Convert

DECEMBER 6, 2023

And the trends suggest that more customers want faster response rates. Jay Baer created a brand-new report of this key data. 53% of Customers Expect Brands To Respond to Negative Reviews According to a 2022 report by ReviewTrackers, 53% of customers hope brands address negative feedback within a week.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Top Rank Marketing

FEBRUARY 7, 2024

Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Demand 115

Demand Customer Surveys Paid Search Agency Communities 115

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. In fact, consuming content from another perspective can help educate, inspire, or sell just as well as content that’s created in your own backyard (metaphorically). A look at content marketing around the world. If you live in the U.S.,

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows. Shift to A Digital Reality.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. Here is an example of a case study HubSpot created: [link].

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. The lockdowns, cancelled events and work-from-home trends that have characterized the pandemic period have contributed to this phenomenon.

Account Based Marketing 132

Account Based Marketing Work Management Marketing Management ABM 132

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Brands are continuing to find success in mobile apps.

Studies 124

Studies Research Emarketing SMS 124

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. This is something especially helpful for marketers working in complex and highly regulated industries, as social data can be used to humanize a brand and establish its reputation.

Social Media 117

Social Media Work Management Marketing Management Media 117

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. We have been doing this for years.

B2B Marketing 119

B2B Marketing B2B Enterprise Management Paid Search Agency 119

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75