Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. How Do Increasingly Visual SERPs Impact Buying Decisions? Guest post by Ann Smarty.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 128

SERP PPC Top of Funnel SEO 128

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages. Continue reading →

SERP 137

SERP SEO Design Tips 137

Brightedge

FEBRUARY 4, 2021

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Universal Search methodology.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. This includes optimizing content, headings, meta tags, and URLs.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

Marketing Insider Group

JULY 24, 2023

You also need to stay on top of your other SEO tactics, like using meta tags and alt-text. SERP Similarity Clustering And then there’s SERP similarity clustering. This method involves comparing the search engine results pages (SERPs) for different keywords, and grouping them based on how similar the results are.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 75

SERP PPC Top of Funnel SEO 75

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

BenchmarkONE

OCTOBER 20, 2020

One of these elements is meta tags. While meta tags have been around for a while, that doesn’t mean they aren’t effective when it comes to improving your search ranking. . Why You Should Use Meta Tags. The Page Rank algorithm no longer pays any attention to meta tags when assessing your page’s authority.

Tagging 60

Tagging SEO Marketing Budget SERP 60

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). Ranking highly in search results is vital to digital marketing success. The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Set these up using the rel+canonical tag.

SEO 271

SEO Traffic Tips SERP 271

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Marketing 261

DECEMBER 1, 2019

If your company has a robust content management system with dedicated marketers, designers, and front-end developers to run it, you’re fortunate (I’m jealous!). For most startups, websites are hardcoded, resources are shared, and processes are often fragmented and driven initially by non-marketers. Happy writing.

Tagging 62

Tagging Template SEO Marketing Websites 62

Brightedge

MAY 7, 2021

Some on-page SEO tactics include optimizing image alt text and title tags. SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). What is SEM?

SEM 69

SEM SERP SEO Lead Scoring 69

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. Copywriters can be hired as solo individuals, as part of B2B content marketing services , or they can be hired through copywriting agencies. Contributed post.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Yet, with everyone now familiar with the “content is king” adage, marketers must pull out all the stops to ensure their content stands out from the rest. This is where schema markups come in.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. This method is one of the most important strategies for LinkedIn marketing. As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Now, it’s completely different.

Social Media 154

Social Media SEO Cost Per Click Media 154

Moz

JULY 23, 2019

Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire.

Tagging 63

Tagging SEO Copyright Click Rate 63

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in my question, "What is marketing?". While HubSpot's "What Is Marketing?

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Vendors source this data differently, however.

Enterprise Management 138

Enterprise Management Marketing Management Search Marketing Lead Ranking 138

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. And why you should focus your marketing activities instead on raising your Google CTR. How to Raise SERP CTR to Skyrocket Traffic. However, that’s all starting to change.

CTR 40

CTR SERP Activities Google 40

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs). What is SEO? A Definition Are you well-versed in SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Optinmonster

DECEMBER 20, 2023

You can use these for SEO, content development, and digital marketing. High volume often means high difficulty, like the keyword “ email marketing.” So, a quick look at the SERPs can reveal a lot. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Brightedge

NOVEMBER 19, 2021

Respondents include people across a diverse range of marketing disciplines from SEO to demand generation, digital marketing, content development, IT and executive management, and across multiple industries including e-commerce, retail, software, manufacturing and finance. How has search volume been this year in your market?

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Looking to elevate your B2B digital marketing efforts?

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Conductor

AUGUST 12, 2021

With the most character real-estate available of all the major meta tag types, meta descriptions are a unique space that allows your website to stand out. Simply put, a meta description (also called a meta description tag) is an attribute that summarizes your page. What Is a Meta Description? First is all about appeal.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Spiralytics

JULY 19, 2023

A fast-loading site gets rewarded by Google, and slower ones are often pushed downward in the search engine result pages (SERPs). You will find many WordPress themes in the market. However, the catch is, there are several WordPress plugins in the market. The most crucial is the Header 1 tag.

CMS Development 91

CMS Development Optimization SEO Practices 91

Brightedge

APRIL 15, 2021

If you’re a digital marketer and landed on this page, it’s likely because you’re looking to understand SEO. Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users. Title tags. Heading tags. Title tags.

SEO 82

SEO SERP Tagging Keywords 82

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

ClearVoice

AUGUST 6, 2021

An image mega block is a SERP feature that may appear along with organic search results. Google has long since evolved past the days when their search engine results pages (SERPs) returned just 10 blue links. An image mega block is a SERP feature that may appear along with organic search results.

Google 98

Google SERP High Quality Lead Keywords 98