Webbiquity

MAY 17, 2022

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Image credit: Helena Lopes on Unsplash.

Organization 303

Organization B2B B2B Sales Training 303

KoMarketing Associates

DECEMBER 29, 2022

Many marketers have turned to marketing technology (martech) to resolve pain points, but new research suggests that existing martech stacks are going unused. This is followed by not using the full capabilities of existing tools (40%), a lack of training/experience and support (37%), and an integration of tools (29%).

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? More People Will Work Remotely (But Offices Won’t be Empty). Where You Stand on Remote Work Depends on Where You Sit.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

KoMarketing Associates

JULY 7, 2022

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. Leveraging Artificial Intelligence for Marketing Purposes. claimed that they intend to eventually leverage AI to do the same. “AI

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. No surprise there. and average view time by 62.6%.”

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

SendX

JUNE 4, 2020

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. In fact, COVID-19 compliance laws have made remote working the standard for most industries. But now, it has become the norm.

Work Management 195

Work Management Enterprise Management Tools Paid Content 195

Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life.

Marketing AI 116

Marketing AI Work Management Marketing Management Personalization 116

Webbiquity

APRIL 7, 2020

That’s even more the case now when so many professionals are working from home, many for the first time. After sitting in too many unproductive meetings, she realized there was a better way to think about meetings, and began developing a technology tool to support that. So she set out to create a tool to enable that.

Work Management 264

Work Management Marketing Management Burn Rate Word of Mouth 264

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Customer Experience Matrix

DECEMBER 13, 2020

Deep State conspiracy theories are out of bounds but you’re welcome to speculate on the actual author(s) of the works attributed to “ Scott Brinker ”. but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. Quick Takeaways. SPARK by ADP. Your Company Blog?

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Act-On

SEPTEMBER 25, 2023

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. When the two platforms work together, magic happens.

Marketing Automation Services 144

Marketing Automation Services Software Top of Funnel Process 144

Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize.

Work Management 133

Work Management Marketing Strategy Marketing & Strategy Marketing Management 133

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Televerde

APRIL 8, 2022

As the creative brain of a company, you might think that marketing teams would benefit the most from in-person collaboration. But more people are working remotely now than ever before, and marketing managers must adapt to new ways of leading their teams. Communicate Frequently.

Work Management 105

Work Management Effectiveness Marketing Management Paid Search Agency 105

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I 1: Hire and train more inside sales.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. LinkedIn posts.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

Martech

MARCH 26, 2024

Marketers at every level need to demonstrate a positive impact for their tools today. And without proving impact, they’re unlikely to get the resources they need to do the work. For directors and up, the most common goals were income growth, the ability to mentor and advise others and decreasing work-related stress.

Customer Surveys 106

Customer Surveys Work Management Budget Programs Promotion 106

Contently

MARCH 13, 2020

I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. Because even though many of us are working from home, we’re still working. Offering paid sick leave to ensure that no one working showed signs of illness.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

Heinz Marketing

OCTOBER 13, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. When remote work stormed the scene, we had no choice but to accept it. A recent survey reports that 87% of employees would opt for a flexible work arrangement. However, most managers still aren’t trained to oversee remote teams effectively.

Work Management 117

Work Management Training Deliverability Lead Scoring 117

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table. until May or June of 2021.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Martech

JANUARY 31, 2024

Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. Both the platoon leader and the marketing leader in this example are effective leaders. Both the platoon leader and the marketing leader in this example are effective leaders.

Effectiveness 111

Effectiveness Work Management Marketing Management Planning 111

Martech

AUGUST 30, 2023

Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the incidence has continued to increase, specifically for marketers through the first half of 2023.

Work Management 94

Work Management Paid Search Agency Marketing Management Organic Leads 94

Martech

OCTOBER 27, 2023

But given Chrome’s domination of the browser market , the move will have a significant impact, not least on marketing. Regulators seem to not view that kind of work as being anti-competitive.” Those solutions that present non-cookie-based identity graphs are about to have another tool removed from their toolkit.

Account Based Marketing 118

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 118

ClickZ

FEBRUARY 26, 2024

This is the next generation of LinkedIn’s Sales Navigator, a tool already renowned for its ability to deliver timely and actionable insights. The launch of the deep sales platform comes on the heels of LinkedIn’s recent global research, which revealed that only 20% of buyers are in-market for services in a given year.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

DivvyHQ

MARCH 13, 2020

Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to guide to help your team during this challenging time.

Effectiveness 123

Effectiveness Content Efficiency Tools 123

Valasys

MAY 17, 2023

The COVID-19 pandemic has forced many companies worldwide to adopt remote work as a means of keeping their businesses afloat while safeguarding their employees. The impact of remote work on the Latin American job market has been both positive and negative. So, let’s get started!

Work Management 52

Work Management Marketing Management Paid Search Agency Internet Marketing 52

Martech Advisor

MARCH 17, 2020

The Coronavirus (COVID-19) outbreak has led to companies across the globe asking employees to work from home. We asked marketing and sales experts about the best tips, strategies, and tools to work effectively from home during this time. Norman Guadagno , CMO, Acoustic. "By

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Adobe Experience Cloud Blog

MAY 7, 2021

We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. So be mindful of this to help keep employees engaged and motivated.

Work Management 169

Work Management Marketing Management Effectiveness Marketing & Strategy 169

DivvyHQ

FEBRUARY 11, 2021

Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work remotely. Check out our list of 6 indispensable tools that no content marketing team should be without.

Marketing Automation Services 123

Marketing Automation Services Work Management Marketing Management Tools 123

Heinz Marketing

JULY 31, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Here we are at the height of summer! Use this time to brainstorm innovative sales strategies, engaging marketing campaigns, and ways to strengthen customer relationships.

Work Management 94

Work Management Allocation Tips B2B 94

Brandpoint

AUGUST 27, 2021

Besides a few half days here and there, I’ve worked completely remote — which I am very grateful for in order to stay safe and healthy — and there’ve been a lot of lessons learned from navigating the work-from-home world while also figuring out what it means to transition from a college student to a full-time employee.

Advertising Agencies 122

Advertising Agencies Internet Marketing Paid Search Agency Digital Transformation 122