Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. And they’re right. Employees and Partners.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

FEBRUARY 21, 2012

Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Constant Contact : Looking for marketing and social media tips?

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Your Marketing Challenge Why are they not already using their influence this way?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Your Marketing Challenge Why are they not already using their influence this way?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. I believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them. It is a lightening rod application.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

NOVEMBER 1, 2011

Maybe not you, but some B2B marketer will). Marketing in this environment is not about one person. Marketing must address the perspectives of multiple influencers, meet a range of requirements and anticipate questions and objections. In Summary B2B marketers, you are marketing to people and that hasn’t changed.

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Shouldn’t B2B marketing solutions be just as unique?

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. I am a digital and B2B marketer with a background in online media and analytics.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

APRIL 16, 2012

Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. Online Marketing Measurement Cookie-based tracking understates online marketing performance. times Google’s estimated number of users.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting. The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms.

Demand Generation 100

Demand Generation Ad Exchange Buy Demand 100

Digital B2B Marketing

JUNE 4, 2013

If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. Inbound or Content Marketing. Search marketing. Direct Mail. Telemarketing.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 29, 2012

Your refrigerator won’t just tell you that you are out of milk, it will send you a reminder when you check in on Foursquare at the market. The various platforms we have today can be used for a wide range of purposes. But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social?

Work Management 100

Work Management Marketing Management Social Networks Social Media 100

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

MARCH 22, 2012

As a marketer, you have carefully established plans. As marketers, things often don’t go as we expect. Doing a post-mortem now will help you adjust plans to accomodate a broader range of possibilities and will prepare you to react to the unexpected. But are you ready for when things don’t go as planned?

Planning 100

Planning Course Resources Twitter 100

Digital B2B Marketing

MARCH 1, 2012

Increasingly, marketers don’t know where their content is either. B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

SEPTEMBER 10, 2013

For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Expect to pay anywhere from a $0.50 Renting a B2B List. for one time use. A Note of Caution.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

AUGUST 14, 2012

Advertising is targeted to individual people and may appear on a broad range of sites. CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless. Reactivate Email Recipients Your marketing email may have been the same for so long that now it is landing in spam or simply being ignored.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

JUNE 14, 2011

Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. 38% work in the marketing and advertising industry. About Eric Wittlake.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

JULY 12, 2012

Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles. See what content is shared on social media or through sources that curate content from a range of sites (like SmartBrief).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JUNE 30, 2011

Social media marketers need to constantly improve the condition of the market they serve. Organic farms support 30% more wildlife diversity, with a broader range of wildlife from birds to butterflies. I am a digital and B2B marketer with a background in online media and analytics. Organic Supports Diversity.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

FEBRUARY 13, 2012

Real Big Data Brought to Marketing In marketing, Big Data often refers to the data that is created and captured in digital marketing. The marketing opportunity is to act on all data, not just the data captured by digital marketing programs. Marketers are ready to use data. Every sale.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 16, 2015

It comes from the people who are hands on, doing the work in a wide range of situations. I had a chance to talk to Toby recently (when he was still with CBSi) and he shared three of the most common mistakes he sees B2B marketers make when they first start working with publishers. Toby is one of those guys.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JUNE 18, 2014

According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. How will marketers do this? Information marketers can use to determine what you are interested in. A range that wide isn’t even accepted on the playground!

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

MAY 9, 2013

As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. Here are 15 hidden gems B2B marketers should be following. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

APRIL 26, 2012

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? This practice should not stop at your website.

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

APRIL 20, 2016

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. Any marketer with a sizable database can onboard data. Because we tell them!

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

MAY 5, 2011

Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization. B2B marketing is all about lead generation.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

JUNE 26, 2013

Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. These programs reach potential prospects that are not in market today and may run for years. outside of high cost advertising campaigns, events or other traditional marketing activities.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 14, 2012

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. Ziff Davis Enterprise emails, although they all came from a core Ziff account, represented a range of original Ziff and QuinStreet properties.

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100

Digital B2B Marketing

NOVEMBER 12, 2013

And that is if you are just targeting a broad function, like “marketing” or “technology.” Some B2B publishers have introduced a broad range of offerings that include research, content creation, advertising and lead generation. It will cost you. ” Do you want a specific industry? Level of seniority?

Lead Generation 100

Lead Generation Generation Leads Lead 100