Martech

JANUARY 26, 2023

Marketing operations is what makes the magic happen. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Where would we be without them?

Enterprise Management 110

Enterprise Management Work Management Marketing Management Conference 110

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. Interviews and podcasts.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B Marketing 112

B2B Marketing Work Management Marketing Management Peer-to-peer 112

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. She also co-hosts the popular YouTube series “HubSpot Hacks.” LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy.

CRM 91

CRM Work Management Marketing Management Marketing Automation Services 91

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Steps to Strengthen HubSpot Integration. Use HubSpot data to personalize chat greetings.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. That’s why employee content marketing is so important. Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. But you probably wouldn’t expect a virtual assistant to assess the top predictive marketing companies in California.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Source: HubSpot. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. He also is the creator of the Marketing AI Conference (MAICON).

Advertising Agencies 110

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 110

Confessions of a B2B Marketer

JANUARY 10, 2024

Zero Calorie Marketing on LinkedIn Zero Calorie Marketing's website Check out bCast Check out Abney Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Outreach 52

Outreach Linkedin Marketing & Strategy B2B Sales 52

B2B Digital Marketer

APRIL 11, 2024

The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm. The discussion underscores the crucial role of process management in optimizing sales and marketing outcomes. In this episode, you’ll learn: The critical importance of efficient processes in B2B sales and marketing.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? The Definitive Guide to Social Engagement Data Inside of Hubspot. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Martech

FEBRUARY 25, 2022

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. A few podcasts from the LinkedIn Podcast Network. Podcasts aren’t just for true crime, politics and comedy any more. Podcasts aren’t just for true crime, politics and comedy any more. Image: LinkedIn.

Linkedin 112

Linkedin Network Marketing Newsletter Hubspot 112

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Heinz Marketing

MAY 26, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Recommended: “ Mastering Self-Motivation ” and “ Mindfulness Practices ” HubSpot Academy. If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Confessions of a B2B Marketer

JANUARY 17, 2024

Eyal Webber-Zvik on LinkedIn Cato Networks' website Ben Brown on LinkedIn Session Media's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Network Marketing 52

Network Marketing Product Outreach Linkedin 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. The point is: You’ll learn a lot.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. In 2020, we started doubling down on [podcasts].

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Confessions of a B2B Marketer

DECEMBER 27, 2023

Matt Brown on LinkedIn Matt Brown's website The Matt Brown Show Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

B2B Marketing 52

B2B Marketing B2B Outreach Linkedin 52

Top Rank Marketing

FEBRUARY 7, 2024

Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Confessions of a B2B Marketer

SEPTEMBER 6, 2023

PayKickstart Nathan on LinkedIn Connor on LinkedIn Helium 10's website EcomBalance AccountsBalance Outsource School Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy B2B 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Confessions of a B2B Marketer

DECEMBER 20, 2023

Jakub Zajicek on LinkedIn Sam Dunning on LinkedIn Podcast Guesting vs Podcast Hosting on YouTube Check out our awesome sponsors, Fame , they start and grow the world's most profitable B2B podcasts, Speak On Podcasts , and, of course, Web Choice. Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Outreach 52

Outreach Linkedin Youtube B2B Sales 52

Confessions of a B2B Marketer

MARCH 29, 2023

Listen to If You Market Podcast Check out Fame Check out bCast Check out Abney Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment.

B2B Marketing 52

B2B Marketing B2B Outreach B2B Sales 52

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. Success in B2B influencer marketing hinges on effectively managing these dynamic elements for impactful campaigns.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52