Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. What is a pillar page?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

ClearVoice

JUNE 7, 2022

A blog has two jobs: Educate and intrigue your audience, motivating them to stay on your page and engage with your products and services. The first objective, educating your audience and keeping them engaged, can also make them spend more time on your page, especially if you address customer pain points. How does a firewall work?

FAQ 98

FAQ Content Education Trust Marketing 98

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. This method is one of the most important strategies for LinkedIn marketing. Here’s an example: Imagine you’re a founder of a time management software and one of your content pillars is time management. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. The challenges of marketing to existing customers. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. You have to be on page 1 of Google.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. If you’re like most marketers, you may find yourself stuck in a rhythm: create assets as requested, then move on. We call this asset-centric marketing. But with ecosystem-driven marketing, you create a content solar system with its own gravitational pull.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. SEO Pillars.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Pillar pages.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. SEO strategy is a cornerstone of digital marketing. It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

Tomorrow People

JULY 19, 2022

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

ClearVoice

FEBRUARY 25, 2023

Content cannibalization is when you have more than one page targeting the same or similar keywords. Also known as keyword cannibalization, this causes the pages to compete with each other for ranking and hurts your site’s overall organic performance. As a result, it may drop its rankings for both pages. Back to our example.

SEO 97

SEO Content Keywords Tagging 97

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving. Collaborate.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Tiecas

NOVEMBER 10, 2023

I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise. Use topic clusters and pillar pages to boost SEO Topic clusters and pillar pages are a powerful SEO strategy for manufacturers.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. Don’t expect a website to go from page 30 to page 1 overnight. While Forbes recommends 600 to 700 words per page of your website, there is no magical word length that will equate to a higher ranking.

SEO 111

SEO FAQ Content Work Management 111

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form. He has been working in marketing and content strategy for nearly 30 years.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Content marketers find it challenging to produce 10x content, but it’s not impossible. All your competitors are in the content marketing game, and most understand that the success of content relies on its value. Quick Takeaways. Image: CMI. 10x Content Origins.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Scoop.it

JANUARY 11, 2024

Only with a strategy to build the brand across all channels can marketers create brand authority. Establish credibility and expertise Your customers are saturated with information and marketing messages, so how can you stand out in the crowd? Take the Sage example below. Think about Google, for example.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

seo.co

JULY 11, 2022

And while there are plenty of ways to acquire new clients – including through referrals, word-of-mouth, and advertising – you shouldn’t ignore the power of organic search marketing. Content Marketing. Most people forget about off-page optimization, but it’s actually one of the most important aspects. What is SEO?

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

BenchmarkONE

JANUARY 14, 2020

Pillar posts can do wonders for your content and SEO strategies. What’s puzzling is most marketers aren’t investing much energy into pillar pages. In fact, most content marketers have fewer than five pillar pages, if any. What is a Pillar Page? What exactly is a pillar page? .

Keywords 76

Keywords Eye-Tracking SEO Landing Pages 76

ClearVoice

APRIL 14, 2020

Content marketers are a busy lot, so probably not often enough. All in, there are 11 levels of brand content in our content marketing hierarchy. Content ladders are comprehensive content pages or assets that evolve over time. Content ladders are the seventh level in the content marketing hierarchy. Skyscraper.

Content Marketing 59

Content Marketing Paid Search Agency Content Verticals 59

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

seo.co

NOVEMBER 1, 2021

There are countless tools on the market that estimate keyword search volume. A topic cluster usually has a ‘pillar’ page that targets the high-volume keyword phrase for a relevant topic on a website. Then, many related content pages link to the pillar page that detail subtopics. Google Ads Keyword Planner.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Contently

JANUARY 17, 2023

I recommend doing a level three fact-check on every pillar piece of content your team produces and making it optional for others. Highly regulated industries or those with high levels of market risk, for example, should probably level-three fact-check everything. Exhibit A: Malcolm Gladwell and that “10,000 hours” theory.

Practices 151

Practices Generation Best Practices Content 151

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. See Google or Apple, for example. Andy McCotter-Bicknell: For example, with ClickUp, the brand looks playful and positive through bright, modern colors like purple, pink, light blue, and yellow. We think advertising and a great product are the only ways.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SmartBug Media

MARCH 14, 2024

Go-to-market (GTM) strategies are a blend of aspiration and reality. What Is a Go-to-Market Strategy? A Product Marketing Alliance report found that 61.9 At their core, GTM initiatives create a framework for understanding how and why a product will debut, making them a pillar of any product launch.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. means consistent output of content.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

6sense

NOVEMBER 3, 2021

Chief Market Officers are at an important moment in our evolution. We’ve shifted our mindset to focus on the big picture instead of all the activities involved in marketing. I told you about the three pillars of a successful Chief Market Officer: Understand the market. That statistic should make marketers cringe.

Forecasting 62

Forecasting Differentiation CMO Top of Funnel 62

BOP Design

JANUARY 6, 2023

UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Let’s take a look at how these three design pillars translate into great B2B website design today. Your website is a powerful marketing tool. Make sure to build out design modules/layouts that will achieve future marketing goals.

Design 84

Design Marketing Websites Tips B2B 84

ClearVoice

OCTOBER 3, 2022

One of the biggest challenges content marketers face is having to get executive buy-in. Executives are usually busy running the company and don’t understand content marketing. The most important thing you can do to get executives to buy into your content marketing strategy is focus on the bottom line. Operations?

Buy 98

Buy Marketing Strategy Marketing & Strategy Work Management 98

Content Marketing Institute

OCTOBER 30, 2019

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Continue reading → The post Which of These 3 Content Pillar Types Should You Build? appeared first on Content Marketing Institute.

Ad Building 85

Ad Building Content Search Marketing Examples 85

Content Marketing Institute

APRIL 24, 2018

Your mountaintop is a resource-driven pillar page, which serves as a library to showcase your top-performing content on a specific topic. Climb the mountain of Google search backwards step by step by creating a resource page, says @JustinRChampion. For example, “gum disease” would be a great example of a head term for Colgate.

Google 111

Google Content Paid Search Agency Keywords 111

B2B Marketing Insights - WE

MAY 18, 2022

With some basic SEO and a decent page, you may rank at the top within a week. Choose a primary target keyword & pillar page. This is the keyword that you are trying to rank for per pillar content page or blog post and should be at the center of your topic cluster strategy.

SEO 52

SEO Keywords Long Tail Marketing Ad Agencies 52

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. They also distribute link authority throughout your pages. The home page occupies the center; pillar pages are the second ring; and supporting pages are the outer rings.

SEO 103

SEO Top of Funnel Lead Ranking Buyer Personas 103

Brandpoint

JUNE 10, 2022

As digital marketers, we can often feel like we’re out of the loop when it comes to the nuts and bolts of a company. The digital marketing of today is completely integrated with all aspects of a company, from customer service touchpoints to employer branding to product development to, yes, supply-chain solutions. Five years?

Practices 93

Practices Paid Search Agency Planning Touchpoints 93