WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: .

SME 120

SME Copywriting Rules Features 120

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

Marketing AI 78

Marketing AI Research Tactics SME 78

Content Standard

MAY 5, 2021

As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise. How can marketers overcome these obstacles and collaborate more effectively with freelance writers? Here’s what they had to say. “Why am I writing this?

SME 111

SME Case Studies Paid Search Agency Intent 111

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. But how should your marketing team go about getting other team members to contribute and write content for the company blog? .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Buzz Marketing for Technology

JULY 1, 2015

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Use the criteria below to guide the decision within your marketing environment. Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

BOP Design

MARCH 17, 2020

While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. One way to create a powerhouse editorial calendar for your B2B content marketing strategy is to start big and then go small. This means starting with a big piece of content – maybe a white paper or guide.

SME 64

SME Content Trade Show Case Studies 64

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Onalytica B2B

DECEMBER 7, 2017

The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. If all that is between you and influencer marketing is knowing where to begin, then read on. 1) Do you know who your relevant influencers are? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

SmartBug Media

JANUARY 25, 2023

You’ve probably heard the phrase “write what you know” before, but that approach doesn’t quite cut it when you’re crafting inbound marketing content. Let’s talk about why writing for different buyer personas is important and top considerations to keep in mind before you put pen to paper fingers to keys.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. A Journalistic Approach. What does this mean?

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

Content4Demand

JANUARY 15, 2021

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. Align Content with Marketing Strategy. Nail down the themes that will run through your marketing campaigns to give them coherence and consistency. Develop Ideation.

SME 66

SME Content Cross-Selling Webinar Metrics 66

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

nDash

AUGUST 6, 2020

No matter what marketing services a client came to you for, you know that content is likely a priority for them. They outsourced marketing to you and agreed to a specific pricing structure. Research processes that include SME interviews. In many cases it’s an easy sell. But this is where the pricing problem rears its head.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

Chris Koch

MARCH 25, 2011

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. Appeal to their egos.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. White papers. Creates an Opportunity for Positive PR.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Sana Commerce

AUGUST 27, 2022

Consider who you want to sell to, what you want to sell online, whether you want to expand to new markets (e.g. Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. Will it help you reach new markets? White paper.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But first, what is a white paper? But first, what is a white paper?

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. If there is a pre-existing pool of SMEs that you can tap into, GREAT! What is the SME’s point of view?

SME 87

SME Content Marketing Planning Paid Search Agency 87

Hubspot

JUNE 25, 2013

Last year at INBOUND , I personally think our events team was able to throw a marketing event that was actually awesome. (As I get needing some print collateral for something you''re actually interested in, but wouldn''t that end up being a couple pieces of paper, at most? P.S. this was one of my favorite things about SME in San Diego.

Conference 28

Conference SME Network Marketing Paper 28

thePoint

MAY 19, 2020

Market the On-Demand Session Content Often. You are building a library of content you can continue to market to engage customers and prospects and give you reasons to speak with them. A virtual session presented by a SME is a gold mine. How you have an on-demand session AND a paper to market!

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). For example, let’s say you’re the head of marketing for a small, but growing consumer packaged goods product in the health niche. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SmartBug Media

APRIL 12, 2019

Here are six of my go-to tips: Tip 1: Do an SME Interview. If you’re writing technical content and the blog topic stumps you, start by talking to a subject matter expert (SME) who knows your industry inside and out. Slowly but surely, you’ll become the SME! This is where your marketing team’s persona research will come in handy.

SME 80

SME Paper Content Copywriting 80

DivvyHQ

AUGUST 18, 2021

Why should the world’s largest companies establish brand authority? After all, they’re at the pinnacle of their respective industries. Three letters: AOL. Oh, how the mighty have fallen. Which is why every company – especially industry kingpins – needs to build and maintain brand authority.

Research 126

Research Brand Identity Branding Best Practices 126

Tony Zambito

MARCH 30, 2012

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Influencer Marketing: An Oxymoron? Josh: Good point. March 2007.

Social Media 100

Social Media Communities Wiki Work Management 100

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

nDash

JULY 21, 2021

If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. When marketers partner with an outside agency, like nDash, for example, that effort helps them locate elite writers who know how to create materials within your niche. trillion to the U.S.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

BOP Design

JUNE 24, 2019

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. content marketing.

Paid Content 82

Paid Content Cost Work Management Planning 82

Rev

OCTOBER 4, 2023

In this blog post, we’ll share tips on creating demand for your product and services, collaborating with your content marketing team to ensure the best results and using AI technology to ensure you’re getting in front of the right people. These marketing strategies are, of course, closely related. Sounds good?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100

ClearVoice

SEPTEMBER 6, 2022

Content marketing is a massive business, with brands spending a considerable amount of their time and budgets making sure they use it wisely. A clear understanding of the marketing funnel and how various types of content easily fit in can help you avoid costly mistakes and possible alienation of your ideal customer.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52