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49 Noteworthy Social Networking Stats and Facts


Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Marketing Think ).

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Why Instagram is becoming the dominant social network

grow - Practical Marketing Solutions

haven’t posted an external video on this blog in years, but I think this content is definitely grow-worthy because it forces you to look at our online world through a new dataset, a new lens, that is quite thought-provoking and perhaps even disturbing. The speaker in the video,  Scott Galloway  has a think tank called  L2  and is also a marketing professor at  NYU Stern.

Social networking services should be facilitated not controlled


Way back in 2000,  Amy Jo Kim  wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in  Community Building on the Web : Secret Strategies for Successful Online Communities. The post Social networking services should be facilitated not controlled appeared first on Biznology. If you can find a copy, buy one.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook


“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. However, when implementing a social networking platform at your workplace, you’ll soon find that the resemblance with Facebook pretty much stops there: even though the building blocks are very similar, the overall playbook is very different.

10 Ways to Use Social Networks for B2B Marketing


Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. This is a level deeper than the majority of more superficial social networks. Repeat.

Leveraging Social Networking for B2B Lead Generation


B2B companies, even when they do use social media, tend to overlook it as a relationship builder and a lead generation channel. B2B Relationships Online Matter Too If you’re building relationships with a customer in-person, and they’re online, that’s another opportunity to listen to their concerns, learn about their needs and provide value to the relationship.

Social media marketing and social networking tips by Foursquare – Future of Engagement


It’s a textbook example of using social media marketing to bridge the online and offline worlds. In this Future of Engagement episode, host Murray Newlands analyzes 4sqDay from a social networking perspective and has a few tips for brands looking to promote themselves on social networks. What he says might surprise you: What can brands learn?

50 Facts about online consumer behavior not to ignore


81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Social Media Examiner ). Social Media Examiner). Google ).

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out


It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. Ask them to rate the networks they use the most.

7 Targeted Social Networks Niche Marketers Should Try


You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there. Why Niche Social Networks Are Valuable.

Visitors hate online ghost towns more than spammy auto posts


No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this?

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Top online marketers on Twitter


We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing.

10 Commandments for Effective Online Social Networking


Here is a ten-step game plan for effective social network engagement. These are ten practical guidelines that will make you a better member of the social networking communities in which you participate. 1. One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. ” That’s a dead giveaway that the offender is new to social media and has yet to understand that it’s a “pull” medium, not “push.” Pull, Don’t Push.

Exploit the hours employees spend on social media


When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. According to  Putting Downtime to Work , a new report from  Bambu  by  Sprout Social , we’re geniuses: Seven in ten employees use social media at work. So, this is sort of a clever bait-and-switch.

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If Here are 5 tactics for you to consider: Social Media Engagement. Online Publicity.

Email bankruptcy and internal social networking


Then, you hear about this new social business initiative going on at your company, which promises to end all maladies of Dilbert’s world: work will be meaningful and rewarding again, communications and collaboration will just work as they were supposed to. Social Media Marketing Email client social mediaCredit: Wikipedia. Email is not intrinsically good or bad.

Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places


What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Email was invented in the 1960s and we can’t deny it was already “social”, even though it was not called that 50 years ago.

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. What are the keys to success in social media? Social Media/Web 2.0

83 Exceptional Social Media and Marketing Statistics for 2014


“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Which “social” brands aren’t really social at all? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) SocialTimes ).

1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)

Ad Your Comment Here

I’ve finally gotten around to reading ComScore’s 2011 Social Report that came out in late December. Some key stats: Social Networking is the most popular online activity.  1 in every 5 minutes of time online is now being spent on social networking sites (up from only 6% in early 2007), reaching 1.2 billion people total. What about email? 

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

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Why Every Nonprofit Should Adopt a Social Networking Mindset


immediately took it into a branch conversation (a terrific online tool for those of us who need more than 140 characters to discuss something). What we ended up agreeing on is that, yes, having a nonprofit CEO use social media shows that social media participation is important to the organization from the inside/out; but it is equally important to have all staff involved.

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?


marketers are now wondering where the best place to promote that visual content is. Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. which is the better social network for promoting visual content ?

View From The Boardroom – Social Networks Around The World: Challenges and Opportunities


Social Networks Around The World: Challenges and Opportunities. For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. There seemed to be only a few networks that mattered. Growing global connectivity added a layer of marketing complexity.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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Choose the Right Social Networks to Boost Your Business

Marketing Action

You have to embrace social media and integrate it into your marketing strategy. The good news is you don’t have to have a brand presence on every single social networking platform out there. Choose the right social networks, and you can focus your efforts on the ones that will give your brand the most bang for the buck. Let’s start with the bad news.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Marketing Charts ).

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5 Top Online Marketing Trends for the Rest of 2013


Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Social media will remain important.

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The simple truth about what’s driving digital next year


Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital. Now, don’t misunderstand. I’m not suggesting everybody run out and immediately start marketing on Snapchat—far from it. hard and b.)

Which Social Networking Sites Are Best Designed for B2B Sales?

WindMill Networking

Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales , we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” If your goals include: Being found by others who are in need of your services. Another social network!?

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. Social networks and blogs In the U.S

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10 Pinterest Infographics: Visual Explanations for a Visual Social Network


Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is. As a social network that is built around one of the hottest trends in social media today -- visual content -- it's no wonder Pinterest is thriving. Before we continue, let's briefly review the rise of Pinterest as a social network.

Tools I use to amplify social campaigns


I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

How Hotel Social Media Goes from Online to Offline

WindMill Networking

As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities. Between integrating a specific social media theme into the … Continue Reading. How Hotel Social Media Goes from Online to Offline by Debbie Miller - Maximize Social Business.

A Look at the Future of Social Marketing Automation

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks?

The marketing conference guide for socially awkward people

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Last weekend I returned from the DNX, Europe’s only Digital Nomad Conference for online biz owners who also want to travel the world. Going to a conference filled with socially awkward persons.

Social media is a physical extension of your brain


He coined the term “ Social Prosthesis Systems (SPS) ,” the relational networks that we use, naturally, over time, expanding and refining them according to our needs, and growing them in maturity, access, depth, and prestige over time until the SPS’ value becomes an essential part of one’s ability to maximize thinking, learning, remembering, and creating.

Relationships are Key to B2B Online Marketing in 2014


over coffee (Photo credit: lanuiop) B2B marketing, whether online or off, is all about relationships. Also vital to the success of any social media marketing efforts are being able to track customers throughout the sales cycle — which means a CRM that can be tied to social networks and campaigns and can find customers who are on social networks to know what they’re saying.