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49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Social Media Examiner ). Marketing Think ).

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Why Instagram is becoming the dominant social network

grow - Practical Marketing Solutions

I haven’t posted an external video on this blog in years, but I think this content is definitely grow-worthy because it forces you to look at our online world through a new dataset, a new lens, that is quite thought-provoking and perhaps even disturbing. The speaker in the video, Scott Galloway has a think tank called L2 and is also a marketing professor at NYU Stern.

The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. From Six Degrees to Snapchat: A Brief History of Social Media.

Social networking services should be facilitated not controlled

Biznology

Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret Strategies for Successful Online Communities. Start out as a boutique and then grow in response to the “neighborhood” and the market. If you can find a copy, buy one. Play with them. Enjoy them.

How to Improve Social Networking for Your Business

Sazbean

Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? Social media monitoring. However, social media monitoring tools let you get results instantly.

Social media marketing and social networking tips by Foursquare – Future of Engagement

Sazbean

It’s a textbook example of using social media marketing to bridge the online and offline worlds. In this Future of Engagement episode, host Murray Newlands analyzes 4sqDay from a social networking perspective and has a few tips for brands looking to promote themselves on social networks. What he says might surprise you: What can brands learn?

Leveraging Social Networking for B2B Lead Generation

Sazbean

B2B companies, even when they do use social media, tend to overlook it as a relationship builder and a lead generation channel. B2B Relationships Online Matter Too If you’re building relationships with a customer in-person, and they’re online, that’s another opportunity to listen to their concerns, learn about their needs and provide value to the relationship.

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. Ask them to rate the networks they use the most.

7 Targeted Social Networks Niche Marketers Should Try

Hubspot

You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there. Why Niche Social Networks Are Valuable.

50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Social Media Examiner ). Social Media Examiner). Greenfield Online ).

10 Commandments for Effective Online Social Networking

Sazbean

Here is a ten-step game plan for effective social network engagement. These are ten practical guidelines that will make you a better member of the social networking communities in which you participate. One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. ” That’s a dead giveaway that the offender is new to social media and has yet to understand that it’s a “pull” medium, not “push.” Pull, Don’t Push. ” 2.

Visual Marketing Strategies for Today’s Top Social Networks

WindMill Networking

As a business or organization with a social media presence, creating consistent content is a must. But text alone won’t grab the attention of our audience, especially given the visual nature of many social networks. This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah was recently named an Inman Top 100 Most Influential Real Estate Leader, as well as one of the Top Social Media Professionals to Follow in 2013. Author information.

Search + Social = Online Reputation Management

Biznology

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! The post Search + Social = Online Reputation Management appeared first on Biznology. Actually control.

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. What are the keys to success in social media? Social Media/Web 2.0

1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)

Ad Your Comment Here

I’ve finally gotten around to reading ComScore’s 2011 Social Report that came out in late December. Some key stats: Social Networking is the most popular online activity. 1 in every 5 minutes of time online is now being spent on social networking sites (up from only 6% in early 2007), reaching 1.2 billion people total. What about email?

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Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. The number-one thing visitors to your online properties, including your website, hate the most is a ghost town. When this sort of abandonment goes on for a while, over time, and the social media platform evolves, adds new features, and your profiles stays the same. (Yes, Know why I know this?

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Which “social” brands aren’t really social at all? What do 91% of B2B marketers do, but only 36% do well? (No, B2B Marketing ).

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

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Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. Social Business.

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

marketers are now wondering where the best place to promote that visual content is. Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. which is the better social network for promoting visual content ?

Why Every Nonprofit Should Adopt a Social Networking Mindset

Hubspot

I immediately took it into a branch conversation (a terrific online tool for those of us who need more than 140 characters to discuss something). What we ended up agreeing on is that, yes, having a nonprofit CEO use social media shows that social media participation is important to the organization from the inside/out; but it is equally important to have all staff involved.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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View From The Boardroom – Social Networks Around The World: Challenges and Opportunities

Traackr

Social Networks Around The World: Challenges and Opportunities. For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. There seemed to be only a few networks that mattered. Growing global connectivity added a layer of marketing complexity.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Marketing Charts ).

Stats 124

Exploit the hours employees spend on social media

Biznology

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. So, this is sort of a clever bait-and-switch.

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Here are 5 tactics for you to consider: Social Media Engagement. Online Publicity.

Email bankruptcy and internal social networking

Biznology

Then, you hear about this new social business initiative going on at your company, which promises to end all maladies of Dilbert’s world: work will be meaningful and rewarding again, communications and collaboration will just work as they were supposed to. Social Media Marketing Email client social mediaCredit: Wikipedia. Email is not intrinsically good or bad.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Social media will remain important.

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The simple truth about what’s driving digital next year

Biznology

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital. I’m not suggesting everybody run out and immediately start marketing on Snapchat—far from it. While predicting the future is a.)

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? TECHi ).

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ). Social networks and blogs In the U.S

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Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places

Biznology

What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Email was invented in the 1960s and we can’t deny it was already “social”, even though it was not called that 50 years ago.

10 Pinterest Infographics: Visual Explanations for a Visual Social Network

Hubspot

Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is. As a social network that is built around one of the hottest trends in social media today -- visual content -- it's no wonder Pinterest is thriving. Before we continue, let's briefly review the rise of Pinterest as a social network.

Choose the Right Social Networks to Boost Your Business

Marketing Action

You have to embrace social media and integrate it into your marketing strategy. The good news is you don’t have to have a brand presence on every single social networking platform out there. Choose the right social networks, and you can focus your efforts on the ones that will give your brand the most bang for the buck. Let’s start with the bad news.

A Look at the Future of Social Marketing Automation

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks?

The marketing conference guide for socially awkward people

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Last weekend I returned from the DNX, Europe’s only Digital Nomad Conference for online biz owners who also want to travel the world. Going to a conference filled with socially awkward persons.