49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Marketing Think ).
Why Instagram is becoming the dominant social network
grow - Practical Marketing Solutions
MAY 16, 2014
haven’t posted an external video on this blog in years, but I think this content is definitely grow-worthy because it forces you to look at our online world through a new dataset, a new lens, that is quite thought-provoking and perhaps even disturbing. The speaker in the video, Scott Galloway has a think tank called L2 and is also a marketing professor at NYU Stern.
Social networking services should be facilitated not controlled
JUNE 24, 2014
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret Strategies for Successful Online Communities. The post Social networking services should be facilitated not controlled appeared first on Biznology. If you can find a copy, buy one.
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. However, when implementing a social networking platform at your workplace, you’ll soon find that the resemblance with Facebook pretty much stops there: even though the building blocks are very similar, the overall playbook is very different.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
Visual Marketing Strategies for Today’s Top Social Networks
DECEMBER 5, 2014
As a business or organization with a social media presence, creating consistent content is a must. But text alone won’t grab the attention of our audience, especially given the visual nature of many social networks. This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah was recently named an Inman Top 100 Most Influential Real Estate Leader, as well as one of the Top Social Media Professionals to Follow in 2013. Author information.
Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
APRIL 28, 2015
It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. Ask them to rate the networks they use the most.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this?
7 Targeted Social Networks Niche Marketers Should Try
OCTOBER 12, 2012
You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there. Why Niche Social Networks Are Valuable.
Top online marketers on Twitter
DECEMBER 1, 2015
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing.
How to Improve Social Networking for Your Business
JANUARY 25, 2012
Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? A lot of those pages are graveyards now. Social media monitoring. Image via Wikipedia.
How B2B Marketers Can Connect Offline and Online Marketing
FEBRUARY 23, 2016
As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If Here are 5 tactics for you to consider: Social Media Engagement. Online Publicity.
Leveraging Social Networking for B2B Lead Generation
MARCH 25, 2014
B2B companies, even when they do use social media, tend to overlook it as a relationship builder and a lead generation channel. B2B Relationships Online Matter Too If you’re building relationships with a customer in-person, and they’re online, that’s another opportunity to listen to their concerns, learn about their needs and provide value to the relationship.
Social media marketing and social networking tips by Foursquare – Future of Engagement
APRIL 18, 2012
It’s a textbook example of using social media marketing to bridge the online and offline worlds. In this Future of Engagement episode, host Murray Newlands analyzes 4sqDay from a social networking perspective and has a few tips for brands looking to promote themselves on social networks. What he says might surprise you: What can brands learn?
10 Commandments for Effective Online Social Networking
MARCH 13, 2012
Here is a ten-step game plan for effective social network engagement. These are ten practical guidelines that will make you a better member of the social networking communities in which you participate. 1. One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. ” That’s a dead giveaway that the offender is new to social media and has yet to understand that it’s a “pull” medium, not “push.” Pull, Don’t Push.
Email bankruptcy and internal social networking
APRIL 11, 2012
Then, you hear about this new social business initiative going on at your company, which promises to end all maladies of Dilbert’s world: work will be meaningful and rewarding again, communications and collaboration will just work as they were supposed to. Social Media Marketing Email client social mediaCredit: Wikipedia. Email is not intrinsically good or bad.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Which “social” brands aren’t really social at all? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) SocialTimes ).
Why Every Nonprofit Should Adopt a Social Networking Mindset
OCTOBER 15, 2012
immediately took it into a branch conversation (a terrific online tool for those of us who need more than 140 characters to discuss something). What we ended up agreeing on is that, yes, having a nonprofit CEO use social media shows that social media participation is important to the organization from the inside/out; but it is equally important to have all staff involved.
Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
MARCH 13, 2014
What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Email was invented in the 1960s and we can’t deny it was already “social”, even though it was not called that 50 years ago.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
Is there still room for new social networks?
NOVEMBER 3, 2011
If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations. Image via Wikipedia. They all start with no users.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Marketing Charts ).
Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
OCTOBER 22, 2012
marketers are now wondering where the best place to promote that visual content is. Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. which is the better social network for promoting visual content ?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
Choose the Right Social Networks to Boost Your Business
JUNE 13, 2014
You have to embrace social media and integrate it into your marketing strategy. The good news is you don’t have to have a brand presence on every single social networking platform out there. Choose the right social networks, and you can focus your efforts on the ones that will give your brand the most bang for the buck. Let’s start with the bad news.
10 Pinterest Infographics: Visual Explanations for a Visual Social Network
MAY 29, 2012
Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is. As a social network that is built around one of the hottest trends in social media today -- visual content -- it's no wonder Pinterest is thriving. Before we continue, let's briefly review the rise of Pinterest as a social network.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Social media will remain important.
View From The Boardroom – Social Networks Around The World: Challenges and Opportunities
AUGUST 18, 2015
Social Networks Around The World: Challenges and Opportunities. For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. There seemed to be only a few networks that mattered. Growing global connectivity added a layer of marketing complexity.
Social Networking – Organic? Strategic? or Gaming a System?
B2B Marketing Traction
JANUARY 4, 2013
Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. What are the keys to success in social media? Social Media/Web 2.0
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)
Ad Your Comment Here
JANUARY 16, 2012
I’ve finally gotten around to reading ComScore’s 2011 Social Report that came out in late December. Some key stats: Social Networking is the most popular online activity. 1 in every 5 minutes of time online is now being spent on social networking sites (up from only 6% in early 2007), reaching 1.2 billion people total. What about email?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. Social networks and blogs In the U.S
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
Which Social Networking Sites Are Best Designed for B2B Sales?
JANUARY 9, 2012
Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales , we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” If your goals include: Being found by others who are in need of your services. Another social network!?
Tools I use to amplify social campaigns
JUNE 30, 2015
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.
JANUARY 11, 2013
If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Since the backlash with Instagram, other social networks have been tip-toeing in their approach to changes in terms of service. This is where social networking is going in 2013.