Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. What to look for when hiring a social media manager.

Social Media 139

Social Media Paid Search Agency Media Guidelines 139

Porch Group Media

JANUARY 6, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. New Movers & Social Media Purchase Power. Luci: We want to talk a little bit about social media.

Social Media 52

Social Media Purchase First-Mover Advantage Media 52

Digilant

MAY 9, 2023

While scrolling through Instagram or TikTok, today’s consumers expect to be able to click on a product they like and easily make a purchase, all without leaving the social platform. Social commerce trends are transforming the way people shop and, as such, create a golden opportunity for advertisers.

Social Media 52

Social Media Social Marketing Media Ad Frequency 52

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management.

Social Media 62

Social Media Work Management Tools Media 62

KoMarketing Associates

OCTOBER 15, 2018

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward. In addition, total spending on social media between this time period is expected to increase from $48 billion to $76 billion.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

EveryoneSocial

JANUARY 21, 2020

It’s amazing to think about when social media networks first started and how far these platforms have developed these last few years. And now over ten years later and moving into a new decade, social media is a major component to our lives. Social Media Statistics Social Media Tips for Businesses.

Social Media 127

Social Media Tips Paid Search Agency Companies 127

Stevens & Tate

JUNE 22, 2021

Social media marketing is an essential way to expand your reach, increase your brand authority, build relationships with your audience, and drive traffic to your website. However, as important as it is to market on the biggest social media platforms, you should always keep an eye out for newer social media channels.

Social Media 64

Social Media Advertising Channels Media Profiling 64

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Social Media 81

Social Media Media Peer-to-peer Work Management 81

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. Influencers.

Social Media 99

Social Media Social Marketing Media Trends 99

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. This trend is not isolated to news outlets alone.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Do Consumers Actually Buy Products on Social Media? If so which one(s)?"

Social Media 101

Social Media Media eCommerce Facebook 101

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager.

Social Media 101

Social Media Social Marketing Media Planning 101

Convince & Convert

MAY 3, 2017

Hire the wrong social media manager, and your business might be in trouble. Learn the most important traits and skills to look for when hiring a social media manager. The importance of a top-notch social media manager is growing as social’s role in marketing continues to expand.

Social Media 124

Social Media Media Work Management Marketing Management 124

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Convince & Convert

MAY 10, 2017

The social channels we use are less important now than ever before. Carefully choosing your social channels no longer has the impact it once had on your marketing success. Many of the new feature roll-outs on top social platforms have focused on storytelling. Think about all the social networks we are using.

Social Media 122

Social Media Media Storytelling Social Networks 122

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Integrated marketing and PR strategies are a requirement for all businesses.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Magisto

JANUARY 31, 2020

Good marketing requires determination, consistency, and planning. Enter: Our NEW Social Media Marketing Calendar and your one-stop inspiration shop! Enter: Our NEW Social Media Marketing Calendar and your one-stop inspiration shop! 3 Tips on How to Use a Marketing Calendar.

Social Media 52

Social Media Social Marketing Planning Media 52

Porch Group Media

JULY 15, 2021

If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social , one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products.

Social Media 71

Social Media Product Media Marketing Budget 71

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Eric Mower + Associates

JANUARY 30, 2019

Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z ( Expedia ), respectively. That means without a paid component to their social strategy, travel brands are no longer likely to reach their target audience and drive business. That bit.ly

Social Media 64

Social Media Rules Social Marketing Media 64

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 310

Social Media Social Marketing Planning Tips 310

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Convince & Convert

JANUARY 4, 2015

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. social platforms.

Social Media 166

Social Media Research Media Business 166

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Emplifi

MARCH 5, 2019

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

Social Media 75

Social Media Media Tips Work Management 75

Emplifi

MARCH 6, 2019

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

Social Media 75

Social Media Media Tips Work Management 75

SEMrush

MARCH 1, 2021

Smart marketers know that having a business Instagram account is crucial for a business’s social media marketing strategy. In June 2018, Instagram celebrated a huge milestone: one billion monthly users.

Social Media 105

Social Media Statistics Marketing & Strategy Media 105

Biznology

AUGUST 4, 2014

For years, Twitter has been a very tricky platform to measure marketing ROI on. Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Twitter’s new analytics are available inside their Twitter Ads platform, so you’ll need to sign up for Twitter Ads at ads.twitter.com.

Social Media 80

Social Media Analytics Social Marketing Media 80

SEMrush

MARCH 1, 2021

Smart marketers know that having a business Instagram account is crucial for a business’s social media marketing strategy. In June 2018, Instagram celebrated a huge milestone: one billion monthly users.

Social Media 105

Social Media Statistics Media Marketing & Strategy 105

Magisto

MAY 22, 2019

Being the busy movers and shakers that you are, you don’t have time to fumble back and forth between different social platforms. When it comes to growing your business, you need a streamlined process to managing your marketing content. Enter: Our new collection of social media editing styles. Upload your Media: 3.

Social Media 75

Social Media First-Mover Advantage Media Work Management 75

Convince & Convert

NOVEMBER 27, 2013

If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. Since Amber Naslund and I wrote The NOW Revolution in 2011, we’ve been saying that social media is the new telephone.

Social Media 138

Social Media Media Case Study Case Studies 138

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? I have the solution. Let’s get started. Who is my target audience?

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. On the ad side, however, marketing budgets for gaming are growing. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Image: IAB. Image: IAB.

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114