ViewPoint

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. It encompasses various marketing and sales activities designed to create awareness, generate interest, and drive actions.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Strategic-IC

JUNE 11, 2019

What priorities are emerging in B2B sales and marketing in 2019? As Drift partners , the Strategic IC team braved the summer rain and headed to the conference for a full day of insight, innovation and awe-inspiring keynotes on topics from Account-Based Marketing to personal growth. Storytelling is a Fundamental Marketing Skill.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. Marketo Engage.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. Marketo Engage.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

LeanData

JULY 13, 2020

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Adobe Experience Cloud Blog

MARCH 7, 2016

Author: Phillip Chen For growing companies, your enterprise marketing journey begins with figuring out how to close bigger, or even the biggest, deals at large corporations. While marketing to the enterprise is such a large topic that it could fill a series of books, here are four simple steps to help you get started on your journey: 1.

Multi-Touch Attribution 48

Multi-Touch Attribution Planning Marketo Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 2, 2012

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies.

Inbound Marketing 48

Inbound Marketing Marketing Mix Marketo Marketing & Strategy 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. of internet users who are on it?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

AUGUST 29, 2011

by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. What circles would be larger for yours, and where would you spend less energy than we do?

B2B Marketing 48

B2B Marketing B2B Marketing Mix Marketo 48

Adobe Experience Cloud Blog

MARCH 22, 2012

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. How to Build a Better Inbound Marketing Machine.

Inbound Marketing 48

Inbound Marketing Ad Building Marketo Marketing Mix 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

Whether you’re filming raw, Blair Witch Project-style footage on-the-go or professionally editing it, live streamed video is an opportunity that all marketers should consider adding to their content marketing mix. So how do you make the most of it as a marketer? That’s some serious engagement!

Video Marketing 48

Video Marketing Broadcasting Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 16, 2011

by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. A digital mix can include blogs, social networks, video channels and/or websites. That’s where marketing automation comes in. E-mail Marketing. Email integration. Integration with CRM systems.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Paid Search Agency Automation 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

APRIL 9, 2014

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), 5) Be a real-time marketer.

Marketo 48

Marketo Planning Lead Ranking Work Management 48

Adobe Experience Cloud Blog

APRIL 13, 2015

Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From smartphones to tablets—people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Mobile Marketing Marketo 48

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora.

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

Adobe Experience Cloud Blog

MAY 16, 2014

If you’re marketing on social , it’s likely that Facebook is part of your marketing mix ; even if it isn’t, every social network is affected by Facebook’s actions. Simply put, these acquisitions could have big implications for marketers. Social Media'

Acquisitions 48

Acquisitions Facebook Buy Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 23, 2014

And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like? They decide how you should position yourself to a particular audience and define the right marketing mix. Campaign Managers.

Planning 48

Planning Work Management B2B Thought Leadership Budget Programs 48

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. In my previous post, I discussed why website engagement is the new marketing “must-have”. The Problem.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 7, 2013

To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. So how can marketers do these things? How can marketers upgrade their email to make it truly engaging — and therefore more effective? How to talk with each of your customers individually, rather than at them as a group.

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

Author: Peter Bell Running, in some ways, is a lot like content marketing. Content marketing can sometimes feel the same. This very concept was explored at the Marketing Cloud All-Stars Debate I took part in at Technology for Marketing (TFM) in London this week. For one, I love running, I really do.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Content 48

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. There are few reliable authorities on the subject because Salesforce keeps its software vanilla and its customers are using so many marketing automation platforms.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

AUGUST 22, 2011

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

B2B Marketing 48

B2B Marketing Planning B2B Marketing Mix 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Digital advertising is a marketing tactic that leverages the internet and its properties to deliver promotional ads to consumers on various channels. Marketers Have Greater Targeting Capabilities.

Advertisements 48

Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

DECEMBER 2, 2011

Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. Facts and statistics are always really helpful when it comes to making decisions about what to pursue in a marketing mix. Facebook: 800 million users. and 8:00 p.m., Twitter: 300 million users.

Social Media 48

Social Media Statistics Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

At Unmetric, we constantly measure and monitor our marketing efforts. Even marketing in real time can be tackled with preparation and readiness. The post How to Add Social Media Holidays to Your Marketing Mix appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Mix 134

Marketing Mix Social Media Social Marketing Media 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Guess we’re doing some running.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48