Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Marketing AI 125

Marketing AI Work Management Marketing Management Examples 125

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.

Marketing AI 129

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 129

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Outgrow

APRIL 2, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! Government funding accelerates market experiments and supports innovative solutions at early stages. Welcome to another episode of Outgrow’s Marketer of the Month.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

MARCH 24, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. No matter what marketing strategy you put in place, if your team aren’t engaged and don’t believe their work has real value, it’s unlikely to succeed. Power structures.

Marketing Strategy 312

Marketing Strategy Marketing & Strategy Planning Work Management 312

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. Tools like Creator Studio for Facebook and Instagram can help.

Facebook 106

Facebook Planning Work Management Paid Search Agency 106

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. The result? But it doesn’t have to be this way.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Webbiquity

DECEMBER 7, 2021

The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Hi Davis, how are you doing today? How are you, Tom? The Discussion.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Webbiquity

JANUARY 12, 2022

For many marketing leaders and professionals, giving back is the right thing to do. However, there’s nothing wrong with looking at how philanthropy grows your brand image. B2B businesses that donate to charity open their business to marketing, employee engagement, and branding opportunities. Guest post by Dylan Berger.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Vision Edge Marketing

MAY 9, 2023

To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights. It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. Outperforming competitors.

Business 161

Business Customer Satisfaction Acquisitions Forrester 161

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. What led you to marketing? It’s exhausting.

Analytics 105

Analytics Advertising Agencies Paid Search Agency Copywriting 105

Marketing Insider Group

NOVEMBER 14, 2019

Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”. Here’s why: Marketers are not in a happy place. It’s notable that the majority of the 1,533 respondents were B2B marketers too.

Peer-to-peer 230

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 230

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Heinz Marketing

AUGUST 6, 2020

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. As of this past week I have officially been at Heinz Marketing for 1 year, and what a weird year it has been. One of the things I have enjoyed most about working here at Heinz Marketing is how curious and creative all my colleagues are.

Practices 135

Practices Paid Search Agency Advertising Agencies Work Management 135

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 92

Tools Blogger Demographics Social Media 92

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! A decisive and high-energy leader, he excels in creating innovative marketing campaigns and collaborative partnerships to launch cutting-edge products, notably in 5G technologies.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Webbiquity

MARCH 10, 2021

Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it. Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Heinz Marketing

OCTOBER 15, 2021

By: Tom Swanson , Engagement Manager at Heinz Marketing. While useful, the functions listed there are for triage on data sets that have issues, but what about how you discover issues in the first place? How about avoiding them entirely? How about avoiding them entirely? Tip 1: Have a sampling & analysis plan.

Customer Surveys 117

Customer Surveys Tips Planning Sample 117

ActiveDEMAND

NOVEMBER 15, 2021

Most marketing agencies get leads through repeat business, word of mouth, business groups, and by creating award-winning work. This is how great agencies are built, but it’s also slow and some agencies want to grow faster. This is a part that many agencies already excel at because it’s standard agency work.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. How can I optimize it even more? How can I fix it? They use qualitative KPIs (key performance indicators) to help you understand how your content is performing.

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation. Contact Us.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Valasys

JANUARY 8, 2024

The marketing industry is continually evolving in today’s fast-paced digital environment to stay up with customer tastes and technological breakthroughs. In this blog post, we’ll delve into the interesting areas of artificial intelligence in advertising and look at how it’s transforming the marketing landscape.

Marketing AI 40

Marketing AI Allocation Paid Search Agency Funnel Advertising 40

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Previous posts here have highlighted functional enhancements Twitter should make and how Twitter users can be advocates.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Litmus

JUNE 28, 2022

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email marketing here at Litmus.

Ideal Customer Profiles 81

Ideal Customer Profiles Email Marketing Personalization Marketing Strategy 81

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Let’s dive into the six-step process to use the Parse.ly Step 3: Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

ClickZ

JANUARY 6, 2022

30-second summary: A digital center of excellence is, at its core, all about people. We sat down with Sabrina Rodriguez, a digital marketing leader and strategist with 10+ years of experience working in digital transformation programs and currently Global Head of Digital Marketing at Ericsson. It impacts the whole business.”

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Ideally, they are a pro at writing all sorts of stuff, from snappy marketing emails to engaging blog posts and impeccable website copy. Not so fast.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. How to use YouTube Creator Studio.

Youtube 115

Youtube Copyright Paid Search Agency Work Management 115

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Advocacy programs are primarily marketing strategies. How can you leverage your happy customers and turn them into brand ambassadors?

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Only B2B

JULY 21, 2022

How Can Interactive Content Benefit in Lead Generation? How Can Interactive Content Benefit in Lead Generation. More than 75% of marketers think interactive content captures website users’ attention. Another excellent technique to educate your audience without using lengthy posts and blogs is through interactive content.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Only B2B

JULY 21, 2022

How Can Interactive Content Benefit in Lead Generation? How Can Interactive Content Benefit in Lead Generation. More than 75% of marketers think interactive content captures website users’ attention. Another excellent technique to educate your audience without using lengthy posts and blogs is through interactive content.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

TrustRadius Marketing

JUNE 20, 2022

If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Free tools with paid versions make it easier to scale at reduced risk by allowing you to test how well they integrate with your tech stack. This is especially true for smaller businesses.

Social Media 116

Social Media Analytics Work Management Media 116

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

PathFactory

DECEMBER 8, 2022

Companies know they need to be using artificial intelligence to attract, win, and retain customers in 2023, but knowing exactly how to use it can be challenging. How can a company with only 100 or 1000 employees translate that vision into reality? There are plenty of AI use cases in B2B marketing. Recommend content.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Marketing Management 52