Influitive

NOVEMBER 5, 2015

To make the referral process easier on both you and your customers, you’ll need to uncover any hang-ups they may have about referring. Set up a survey in your advocate marketing program asking them questions about how they like to refer. If yes, how do you refer? But asking for referrals can be awkward.

Practices 100

Practices Peer-to-peer Best Practices Multi-Channel 100

Salesforce Marketing Cloud

DECEMBER 2, 2021

Like so many other organizations, we had no idea how long the COVID-19 pandemic would go on. The lessons I learned along the way have fundamentally shifted how I think about leadership in times of crisis and the role of our business as a platform for change. Insights from 8,200 global marketers. 5 major trends.

Lead Scoring 98

Lead Scoring Lead Ranking Leads Lead 98

SpotMe Blog

MAY 31, 2023

But how can you make the most of your event app to make a substantial profit? And how does this change the in-person event planning process? In-person events allow for networking, relationship building, and collaboration in a way that online experiences can’t match. What is the meaning of in-person events?

Planning 52

Planning Personalization Work Management Best Practices 52

Hubspot

DECEMBER 4, 2015

Matching gifts are almost exactly like those sales. While matching gifts won’t bring your organization twice as many designer denim pants, you can double the amount of donations that you’re already receiving by effectively marketing matching gifts to your donors during the giving process.

Process 28

Process Paid Search Agency Marketing & Strategy Email Marketing 28

Hubspot

OCTOBER 9, 2015

of nonprofits, less than 10% of their total fundraising comes from online donations. That low percentage seems illogical given how much online fundraising has risen in popularity in recent years. That low percentage seems illogical given how much online fundraising has risen in popularity in recent years.

Tips 28

Tips Planning Paid Search Agency Acquisitions 28

Hubspot

OCTOBER 13, 2016

In fact, the Case Foundation reported that between 2014 and 2015, donations raised during this 24-hour period doubled to a whopping $116.7 Communicate the date of the event, your goal, how to donate, ways to share the campaign, etc. The air is beginning to cool. We’re decorating with pumpkins and gourds, spiders and witches.

Planning 28

Planning Campaigns Social Media Paid Search Agency 28

Moz

AUGUST 26, 2019

When asked how he felt about it, the clerk said: “Personally, I think it’s undeserved attention. In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Business 51

Business Peer-to-peer Paid Search Agency Act-On 51

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications.

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Litmus

JULY 19, 2021

For any marketing strategy, email is critical to driving revenue. How do you smash your revenue goals this year? Plan your email marketing strategy in the summer. The weekend after Thanksgiving launches the holiday shopping season, and for some brands, the biggest revenue month of the year. In the US, it was $61 billion.

Email Campaigns 137

Email Campaigns Planning Email Marketing Campaigns 137

Convert

NOVEMBER 28, 2022

Studies about how remote work doesn’t affect productivity are all the rage but discourse about how important it is to create a remote working culture needs to gain more steam. From GTM execution to thousands of business decisions taken every day, these core values form the backbone of all operations and processes.

Ad Exchange 52

Ad Exchange Lead Scoring Lead Ranking Webinar Metrics 52

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. How Can I Make Sure I Appeal to Every Customer Demographic?”. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Makes sense, right? Audience research. It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Referral Rock

OCTOBER 26, 2019

Organize Your Reward Structure – Now that your incentive is decided on, you need to figure out when incentives will be earned and how much the incentives are worth. Organize Your Reward Structure – Now that your incentive is decided on, you need to figure out when incentives will be earned and how much the incentives are worth.

Word of Mouth 75

Word of Mouth Advertising Agencies Paid Search Agency Planning 75

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. Easy to understand.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Hubspot

MARCH 13, 2015

You know, the Latin quote on your left forearm, written in fancy cursive, that translates to, “She who matches gifts wins.” Either way, marketing matching gifts online is just like a conspicuous tattoo: the ink only takes up a small portion of your skin, but it grabs everyone’s attention. Or is that just me?

Marketing & Strategy 28

Marketing & Strategy Budget Programs Newsletter Internet Marketing 28

Referral Rock

OCTOBER 26, 2019

Organize Your Reward Structure – Now that your incentive is decided on, you need to figure out when incentives will be earned and how much the incentives are worth. Organize Your Reward Structure – Now that your incentive is decided on, you need to figure out when incentives will be earned and how much the incentives are worth.

Word of Mouth 49

Word of Mouth Advertising Agencies Paid Search Agency Planning 49

SpotMe Blog

NOVEMBER 3, 2022

This is taking its toll on event planners, strategists, and marketers who are trying their best to create unforgettable event experiences amidst a backdrop of skyrocketing costs and limited resources. From planning and staff to onsite vendor fees, travel expenses, marketing and promotional costs, audio/visual needs, and more.

Template 52

Template Budget Programs Enterprise Management Resources 52

Hubspot

DECEMBER 12, 2013

Engagement on your website and social media is at an all-time high, and amazingly you''ve managed to keep your operating budget relatively flat in the process. Engagement on your website and social media is at an all-time high, and amazingly you''ve managed to keep your operating budget relatively flat in the process. keep reading.

Paid Search Agency 28

Paid Search Agency Budget Programs Hubspot Inbound Marketing 28

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving. This age of digital marketing is highly competitive. Let’s get started!

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving. This age of digital marketing is highly competitive. Let’s get started!

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Zoominfo

NOVEMBER 3, 2020

So, how do we do it? It starts with marketing. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. Demo Day is as much an opportunity for Marketing as it is for Sales. It sounded crazy at first. But, at the end of the day, the team did hit that first number.

Zoominfo 246

Zoominfo Lead Ranking Marketing Qualified Leads Sales Qualified Leads 246