Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 132

B2B Marketing B2B Planning B2B Thought Leadership 132

Top Rank Marketing

NOVEMBER 3, 2023

Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 What Makes B2B Tech Buyers Distrust Brands? Social Media Today U.S.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. And time to update your LinkedIn Marketing Strategy ! Stories can boost your content somewhere you know people will see it and help you build relationships with followers. When you share a Story, any connection or follower can see and share it.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan. Be adaptable and open to change.

Social Media 306

Social Media Work Management Marketing Management Media 306

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Top Rank Marketing

AUGUST 4, 2023

B2B media market is expected to see 4.7 billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. Follow @illuminHQ This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature.

Barriers 127

Barriers Brand Identity Branding Content 127

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Spiralytics

MARCH 29, 2023

It was one of the first apps to gain explosive popularity among millions of users worldwide. Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. You must follow the latest trends to promote your brand on social media apps.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Consider hiring specific social media influencers that can reach your desired target market.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Believe it or not, the rate trended down as the follower count went up.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Buffer

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. There are a ton of occasions where sharing an Instagram collab post can be more powerful than simply tagging another account. What is an Instagram Collab Post?

Social Media 114

Social Media Media Marketing & Strategy Tagging 114

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. So, let’s ensure that you’re taking advantage of TikTok stories in your marketing efforts by understanding this new feature and how you can use it. What Are TikTok Stories?

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. How to identify bottled Instagram accounts and steer clear of them. Going live.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

SmartBrief - Marketing

JULY 11, 2023

This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

Social Media 52

Social Media Social Marketing Media Loyalty 52

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

illumin

DECEMBER 6, 2023

Analysts predict that Facebook and Instagram will continue to earn higher revenue than its competition in the coming year, with Facebook bringing in $1.02 The platforms’ predicted growth is in large part because Meta has the favor of marketers worldwide due to its ease of use and wide range of tools. per user, per hour by 2025.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Sprout Social

SEPTEMBER 15, 2020

When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. Pro doesn’t mean this is a premium or paid account–it’s just a way to gain access to more features like TikTok analytics. How to access TikTok analytics. Video views.

Analytics 133

Analytics Viral Marketing Work Management Demographics 133

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Only B2B

AUGUST 22, 2022

Would you like to learn more about the preferences and problems of your target market? Wouldn’t it be amazing if you could also acquire a better understanding of your competitors’ target market? Then it’s time for you to start implementing install base marketing to expand your company. Let’s get going.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

SocialPilot

DECEMBER 6, 2023

On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. Filters Noise Apart from relevancy, social platforms place a strong emphasis on content from your friends, following, and connections. That sounds pretty simple, right?

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Contently

JANUARY 13, 2023

billion—that’s how big the global influencer marketing industry was in 2022. The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice.

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue. But it doesn’t stop there.

Marketing AI 113

Marketing AI Advertising Channels Video Marketing Youtube 113

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Milena opens up about her top priorities when she first started at Namogoo and how gaining a deeper understanding of your target audience is not always an easy task.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. The messaging should be consistent and conducted through all marketing and promotional efforts. For you, the common “hook” is exclusive discounts and promotions as a baseline.

Newsletter 91

Newsletter Template Email Marketing Design 91

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Benefits of Social Media Automation Once you integrate social media automation tools into your digital processes, there are several benefits that you can gain.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech Advisor

JANUARY 8, 2020

What does the future of Instagram look like in 2020? How will the latest updates impact the Instagram 2020 trends for marketing? Instagram (IG) has seen an explosion in growth, with over a billion active users on the platform. Instagram Reels : According to a TechCrunch report , Instagram launched Reels (Cenas) in Brazil.

Advertising Channels 104

Advertising Channels Social Marketing Planning Paid Search Agency 104