Webbiquity

MARCH 25, 2021

If done right, however, video testimonials can be a powerful tool, and you can see a great example of this on Bay Alarm Medical’s site. Another example is ChowNow , whose testimonial page features some extremely professional videos of their customers speaking about how they helped their restaurants. Image credit: ChowNow.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

KoMarketing Associates

APRIL 22, 2020

The post looked at how digital marketing agencies were dealing with the current crisis and what tips they might have to help others weather the storm. While there were some fantastic feedback and great responses from my industry colleagues, what stood out to me the most was the feedback around flexibility and optimization. Or is there?

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

SocialPilot

JANUARY 21, 2024

But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

KoMarketing Associates

FEBRUARY 19, 2019

Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. This can help for several reasons but I think the perfect example is what happened to me just yesterday. removed thank you pages, deleted pages, error coding issues).

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

SEPTEMBER 11, 2018

B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. For example, I can’t tell you how many times we’ve been directed by the C-Suite to put our focus on a specific set of keywords that have no visibility.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

seo.co

MAY 16, 2022

The idea behind an SEO content gap analysis is simple: Find gaps in your site content (vis-a-vis your competition) and fill them in with fantastic content. Some of the things you will check during the content gap analysis are: Site pages. Landing pages. This is when you will see many landing ‘money’ web pages.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! So, how can you use AI copywriting tools in your marketing efforts? It does this by training an algorithm to crunch millions of web pages looking for patterns. This is the AI marketers have at their disposal today. What is the Best AI Copywriter?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Navigate the Channel

MARCH 25, 2021

Digital marketing is an ongoing, multi-pronged endeavor. The best place to advertise building work is on the pages where your potential customers already are. For example, you may want to link to a specific location’s page on your website versus the homepage for all listings. Email Marketing Campaigns.

Paid Content 65

Paid Content Marketing & Strategy Marketing Strategy Ad Building 65

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? It’s just so impactful, but as a business, potentially a business looking to invest in video marketing for yourself, you’re going to want the facts. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. This year, Google further improved their audience targeting ability by adding In-Marketing Audiences. For example, if a keyword’s average position increases to 3 or above, and advertiser can set a rule for the CPC bid will automatically go up $1. Automated Rules.

PPC 123

PPC Budget Programs Tactics Tools 123

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. One of the most important, at least for affiliate marketers, is EPC.

Cost Per Click 120

Cost Per Click CPC Advertising Agencies Landing Pages 120

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. I wanted to advertise my services, grow my brand, build an audience, and land clients. So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s What’s a Lead Capture Page?

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. You can use soft metrics like impressions, engagement, and visitors which are essential for shaping your marketing strategy into a winning game plan.

ROI 134

ROI Top of Funnel Planning Click Rate 134

BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. If you’re unsure, start with listing each step of every marketing process your business or team takes.

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

ConvertKit

DECEMBER 29, 2020

You can make unlimited tweaks and even create different variations to A/B test on your landing pages (which can help increase conversions). For example, if you’re a chef releasing an ebook on cooking basics, you can search for “ cookbook for beginners ” or “ basic cooking skills ” to pull up your competitors’ books.

Budget Programs 126

Budget Programs Landing Pages Template Amazon 126

SmartBug Media

JUNE 26, 2019

If you’re a marketer working in the senior living industry, you’ve probably heard about the importance of local SEO. One of the foundational blocks of a solid local SEO strategy is local community pages, or “ city pages ” as some SEO specialists call them. What makes a great local senior living landing page?

Landing Pages 71

Landing Pages Communities SEO Examples 71

Outgrow

MAY 16, 2022

In this blog, we define first party data, its different sources and examples of how you can leverage it for the benefit of your business. However, an easy example of the same is the leads you capture on your website, landing page, social media, etc. . And this is where first party data comes to your rescue. .

Outgrow 52

Outgrow eCommerce Lead Scoring Lead Ranking 52

Metadata

AUGUST 6, 2023

Here’s a double espresso to wake you up to the personalization revolution in B2B marketing: More than 80% of B2B buyers believe personalization improves the purchasing experience Just 25% of B2B buyers feel companies are meeting their expectations for personalized experiences. I also get it.

Buy 52

Buy Personalization Paid Search Agency Allocation 52

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. You’ll want to know how else these marketing automation platforms can integrate with other areas of your business. You’ll need to dig deeper.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Bannerflow

MARCH 8, 2022

From billboard to landing page, from webpage to a jammed platform on the Stockholm metro, Expressen created a campaign that from early morning to late at night hit its audiences with relevant and engaging content. Then when you take out your phone on the subway you see it exactly the same as from our original page.

Multi-Channel 98

Multi-Channel Banner Ads Paid Search Agency Bandwidth 98

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. How much data can you collect and how can you best use that data to serve personalised, data-driven marketing?

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

PureB2B

MAY 30, 2022

The best B2B salespeople and marketers use social selling to build relationships, generate pipeline, and close new business. Even if your other marketing channels are working, social selling can be a brilliant addition to your channel mix. Social selling can help you: Build credibility in your market. Grow your brand awareness.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

SmartBug Media

SEPTEMBER 29, 2022

Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. For the examples in this article, we’re going to pretend to be a director of marketing for a company called Wicked Ropes, which manufactures and sells premium jump ropes to direct-to-consumer (D2C) and business-to-consumer (B2C) retailers.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

Content Marketing Institute

NOVEMBER 11, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In other news, we debate whether content marketing is in crisis or on the verge of its biggest opportunity yet. Download this week’s PNR: This Old Marketing podcast. 31:15): Content marketing in crisis. Show details. (00:01):

Paid Search Agency 86

Paid Search Agency Content Marketing Planning Advertising Agencies 86

Navigate the Channel

JANUARY 11, 2024

Let’s look at specifics… Google Business Profile , previously known as  Google My Business  (GMB), is the starting point for any online review marketing strategy. Social media is a fantastic place to foster a sense of community and engage with your customers directly. How do you leverage top review platforms?

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

Inbox Insight

APRIL 12, 2020

A lot of marketers may be wondering… What is the best approach when it comes to choosing between inbound and outbound marketing campaigns? The truth is, inbound and outbound marketing don’t have to be enemies. What is outbound marketing? What is inbound marketing? Is one really better than the other?

Inbound Marketing 97

Inbound Marketing Paid Search Agency Advertising Agencies Planning 97

seo.co

MAY 10, 2021

For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Outgrow

SEPTEMBER 27, 2021

Interactive calculators for websites act as fantastic lead magnets as they offer value to prospects. . For example, a savings goal calculator may provide the amount you need to invest today, to own XYZ amount at the end of 5 years. . Moreover, interactive calculators also act as fantastic lead generation tools for businesses.

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

Optinmonster

APRIL 15, 2023

Despite having healthy traffic on your website or a remarkable landing page, are you still struggling to hit your revenue goals? For example, if a lead has a high budget and a strong need for your product, they might score high in those categories. You might find that you prioritize need over budget, for example.

Lead Scoring 56

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 56