SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Why does this matter?

Social Media 97

Social Media Media Planning Social Marketing 97

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns. Loyalty campaigns.

Personalization 114

Personalization Loyalty API eCommerce 114

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

SmartBug Media

JANUARY 4, 2023

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. But our annual holiday video is always one of our very favorite productions of the year. What can your marketing team learn from it? Let’s unwrap this campaign to find out—and be sure to stick around until the end for a very special treat.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Marketing Insider Group

NOVEMBER 18, 2016

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on […]. Why is that?

Campaigns 100

Campaigns Social Media Creativity Marketing 100

Oktopost

NOVEMBER 3, 2020

Traditionally, seasonal shopping and holiday sales are B2C centric—Santa Claus is known for making toys, after all, not Cloud ERP. But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season?

B2B Sales 125

B2B Sales Top of Funnel Examples B2B 125

Opt Intelligence

OCTOBER 26, 2021

It’s true; the holiday shopping season creeps a little earlier every year. Holiday travel is up, and with it, gift-buying, too. Add it all up and 2021 holiday prep is here! Add it all up and 2021 holiday prep is here! Is your marketing plan ready? Clean Up Your Email Marketing List.

Co-Registration 78

Co-Registration Opt-in Advertising Agencies Landing Pages 78

Walker Sands

JULY 16, 2021

Leveraging our in-depth knowledge of B2B tech and the media landscape, our teams match clients with unique, attention-grabbing campaigns that deliver real results. We’re honored to receive a 2021 PRSA Skyline Award in the “Best Use of Data/Analytics” category for our data-driven PR campaign work with Iterable.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

Martech Advisor

OCTOBER 25, 2019

A holiday marketing strategy is incomplete if you haven’t given your customers memorable experiences. Experiential marketing is the best fit to help you drive your brand message wrapped in fun and festive holiday campaigns. How to Boost Your Holiday Marketing Strategy With Experiential Marketing?

Marketing Strategy 77

Marketing Strategy Marketing & Strategy Display Marketing 77

Sana Commerce

SEPTEMBER 27, 2023

Needless to say, this is a result of upcoming holidays like Black Friday, Cyber Monday, Halloween, and Christmas. B2B web stores have customers who go online for holiday sales that they think are only available once a year. This information empowers them to optimize their strategies and enhance future marketing campaigns.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Choozle

OCTOBER 9, 2020

With the holiday season quickly approaching, your marketing plan is probably looking a lot like Buddy’s list of holiday must-dos–making creative, building audiences, trafficking cookies, and more. Just like any campaign to-do list, your holiday marketing strategy and execution need to be ready for prime time.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Tips Planning 59

FMG Suite

JANUARY 23, 2024

Jan 23, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has once again been recognized as one of the best mid-size companies to work in San Diego County by The San Diego Union-Tribune for the second year in a row. SAN DIEGO, Calif.,

Marketing Automation Services 59

Marketing Automation Services Customer Satisfaction Customer Surveys Paid Search Agency 59

Brightedge

JULY 26, 2022

93% of marketers utilize influencer marketing and nearly 90% of marketers believe influencer marketing is effective. US influencer marketing spend is forecasted to reach $4.14 How Influencer Marketing Can Improve Your SEO. Influencer marketing has the ability to impact both on and off-site SEO.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Sales Management 89

Sales Management ROI Planning Work Management 89

Choozle

JUNE 2, 2022

Setting goals and timelines is one of the most important steps in the marketing process. It allows you to track your campaign progress as it evolves from idea to execution. By creating a reasonable timeline you can boost efficiency and ultimately your marketing ROI. Marketing results don’t happen overnight.

Advertising Agencies 52

Advertising Agencies Allocation Paid Search Agency Planning 52

Choozle

OCTOBER 9, 2020

With the holiday season quickly approaching, your marketing plan is probably looking a lot like Buddy’s list of holiday must-dos–making creative, building audiences, trafficking cookies, and more. Just like any campaign to-do list, your holiday marketing strategy and execution need to be ready for prime time.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Tips Planning 52

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

FMG Suite

JANUARY 23, 2024

Jan 23, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has once again been recognized as one of the best mid-size companies to work in San Diego County by The San Diego Union-Tribune for the second year in a row. SAN DIEGO, Calif.,

Marketing Automation Services 52

Marketing Automation Services Customer Satisfaction Customer Surveys Paid Search Agency 52

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. However, that’s not the case.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. But our annual holiday video is always one of our very favorite productions of the year. What can your marketing team learn from it? Let’s unwrap this campaign to find out—and be sure to stick around until the end for a very special treat.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 If executed poorly, it can just as easily drive your business sales in the opposite direction. Want to take your campaigns to the next level?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth. coming this February 26-28, 2024).

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Hubspot

DECEMBER 7, 2023

Sales professionals who are doing their best work in Q4 are executing their sales processes to perfection. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. If you want a lucrative Q4, read on for the best-kept secrets in the sales world.

Urgency Marketing 81

Urgency Marketing Tips Work Management Marketing Management 81

Hubspot

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. February 9, 2018.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Martech

OCTOBER 8, 2021

If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No campaign research, launches or analysis. How marketers responded. Some marketers, like Rifle Paper Co. Some marketers, like Rifle Paper Co.

Planning 127

Planning Social Media SMS Facebook 127

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. In this second part of our exploration, we delve into another trend that’s poised to shape the narrative in 2024.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

Choozle

SEPTEMBER 28, 2022

The remainder of the year still has more in store for us that we will be able to take advantage of to build amazing campaigns for the return of Football, political advertising season, and the holiday season to cap it all off. Holiday shopping season. Election and political advertising.

Advertising Agencies 52

Advertising Agencies Privacy Advertisements Advertising 52

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. Video Marketing. Marketing Automation. Email marketing: Emails produce $38 ROI for every dollar spent.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Strategic-IC

DECEMBER 21, 2022

So, we asked 12 Account-based Marketing experts to share an ABM Christmas gift, to help you be a better ABMer in 2023! Jack Rawlings , Head of ABM at strategicabm, explores the importance of insights to your campaigns. But above all, the thread that runs through the holiday season is empathy. The gift of execution at scale.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Act-On 62

Martech

DECEMBER 22, 2021

Everybody has been talking about digital transformation this, fluidity that, agility here, pivoting there, and we’re all just trying to get the next campaign out the door and make our numbers for the year. The Great Resignation resonated for many marketers. This is hard for marketers. Happy holidays. Boast a little.

Work Management 138

Work Management Ideal Customer Profiles Lead Scoring Lead Ranking 138

Porch Group Media

APRIL 13, 2021

source ) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). Take a look at some of these additional statistics on email performance: Marketers who use segmented campaigns note as much as a 760% increase in revenue.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

SnapApp

NOVEMBER 10, 2016

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. To show you what I mean, I rounded up 9 holiday marketing campaigns that hit the mark. You can make a holiday splash during any holiday.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

AccuData

NOVEMBER 19, 2018

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! Holiday Conversions. When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey.

Stats 68

Stats Conversion Advertising Agencies Planning 68