Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

SendX

OCTOBER 16, 2023

Did you know that AI can increase email open rates by up to 50% ? It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

Marketing AI 221

Marketing AI Open Rate Email Marketing Marketing 221

Benchmark Email

APRIL 17, 2024

We all know how effective email marketing is for engaging with customers, driving sales, and building brand loyalty. However, you’re a busy marketer with many tasks, and adding another item to your to-do list can be overwhelming. The good news is that mastering email marketing doesn’t have to be daunting.

Email Marketing 52

Email Marketing Business Advertising Benchmark Marketing & Strategy 52

Benchmark Email

NOVEMBER 2, 2022

The holiday season is no time to relax on your marketing activities. While the holiday season is a great time for people to relax and bond with family and friends, it is… The post Your Holiday Email Marketing Guide appeared first on Benchmark Email.

Email Marketing 119

Email Marketing Advertising Benchmark Marketing Activities 119

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Benchmark Email

APRIL 4, 2024

The post The Email Marketing Design Guide appeared first on Benchmark Email.

Email Marketing 52

Email Marketing Design Advertising Benchmark Marketing 52

Search Engine Journal

FEBRUARY 3, 2023

From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.

Email Marketing 136

Email Marketing Marketing & Strategy Search Marketing Marketing 136

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign.

Email Marketing 312

Email Marketing Campaigns Planning Segmentation 312

Martech

JULY 25, 2023

Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. People want to feel special and marketers see the rewards in revenue. Visit Digital Marketing Depot to download The Email Personalization Guide Marketers Can’t Miss from Litmus.

Email Marketing 98

Email Marketing Personalization Privacy Marketing 98

Benchmark Email

NOVEMBER 29, 2023

In the world of digital marketing, email remains a cornerstone, steadfast in its ability to connect businesses directly with customers. In a world where instant communication is king, email marketing offers a unique blend of reach, relevance, and return on investment (ROI).

ROI 98

ROI Email Marketing Advertising Benchmark Marketing 98

SendX

JANUARY 28, 2022

As a crypto or blockchain business, you understand the power of the internet and owning your assets rather than letting someone else have control. So why not think the same way about your audience, communication channel, and what you have to say?

Email Marketing 195

Email Marketing Advertising Channels Marketing Business 195

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

The Daily Egg

AUGUST 16, 2022

Effective email marketing is crucial for success in the ecommerce space. The post The Complete Guide to Ecommerce Email Marketing appeared first on The Daily Egg. It’s one of the best ways to communicate with both current.

eCommerce 119

eCommerce Email Marketing Marketing Effectiveness 119

The Daily Egg

JULY 15, 2022

But the software provider also has a built-in email marketing service for Shopify. The post The Complete Guide to Shopify Email Marketing appeared first on The Daily Egg. Shopify is best known for its industry-leading ecommerce platform.

Email Marketing 121

Email Marketing eCommerce Software Marketing 121

Benchmark Email

NOVEMBER 14, 2022

An email marketing team is responsible for planning, executing, and measuring email marketing campaigns. The team typically consists of people with different skill sets, including creatives and copywriters, designers, analysts, and project managers.

Email Marketing 105

Email Marketing Planning Copywriting Advertising Benchmark 105

Marketing Insider Group

MAY 9, 2018

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. Email is one of the most powerful channels you can leverage […]. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group.

eCommerce 228

eCommerce Email Marketing Marketing & Strategy Marketing 228

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. By getting the right email messages to your subscribers at the right time. What Is Email Automation? What Is Email Automation?

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

SendGrid

AUGUST 5, 2022

Following your customers' journey with your marketing emails can help extend your relationship. Learn more about the customer journey in email marketing. The post The Customer Journey in Email Marketing: A Guide appeared first on SendGrid.

Email Marketing 104

Email Marketing Marketing 104

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? However, it may be not true and by putting effort into email eCommerce marketing, you will gain such a big boost in revenue that your competitors who focus on SMM only will ache to know what you do.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Litmus

DECEMBER 22, 2021

Every email has a purpose. CTAs help guide your subscriber to the primary action you want them to take. Designing calls-to-action for email. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Primary CTAs.

Email Marketing 128

Email Marketing Planning Design Mobile Marketing 128

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Search Engine Journal

DECEMBER 12, 2022

When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing. The post Email Marketing For Small Businesses: A Guide To Getting Started appeared first on Search Engine Journal.

Small Business Marketing 118

Small Business Marketing Email Marketing Business Search Marketing 118

Benchmark Email

DECEMBER 20, 2023

That’s why email marketing is pivotal. Email marketing stands as a cornerstone of customer engagement and… The post Ultimate Guide to Email Marketing for Retail Businesses: Strategies, Tools, and Customer Engagement Techniques appeared first on Benchmark Email.

Email Marketing 72

Email Marketing Marketing Strategy Marketing & Strategy Tools 72

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. For better or for worse.

Marketing AI 75

Marketing AI Email Marketing Practices Paid Search Agency 75

SendGrid

AUGUST 25, 2021

Learn everything you need to know to send better retail email marketing campaigns: tips, templates, strategies, examples, and more. The post Complete Retail Email Marketing Guide (Tips, Templates, & Examples) appeared first on SendGrid.

Template 100

Template Email Marketing Examples Tips 100

Launch Marketing

AUGUST 31, 2022

Email marketing is a staple in B2B marketing. With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. To excel in your email marketing, it is critical to master the foundations. Create An Email Contact List.

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

Benchmark Email

OCTOBER 21, 2020

Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective.

Stats 128

Stats Email Marketing Marketing & Strategy Marketing Strategy 128

Porch Group Media

APRIL 8, 2021

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. In fact, more than 55% of marketers have reported receiving the best ROI from email campaigns.

Email Marketing 69

Email Marketing Practices Best Practices Guidelines 69

Litmus

SEPTEMBER 16, 2020

The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. There’s no denying it… Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

Email Marketing 145

Email Marketing Paid Search Agency Class Eye-Tracking 145

Only B2B

AUGUST 25, 2019

Effective email marketing is necessary for your business to acquire leads and promote your business or brand. How Will Effective Email Marketing Be Beneficial It is not a hidden fact. The post Definitive Guide to Effective Email Marketing appeared first on ONLY B2B.

Email Marketing 110

Email Marketing Effectiveness Marketing Promotion 110

SendX

FEBRUARY 8, 2024

In the vast digital landscape, where attention is scarce and competition is fierce, email marketing stands as a beacon for businesses aiming to forge meaningful connections with their audience. This extensive guide navigates through the intricacies of building a robust email marketing strategy.

Email Marketing 243

Email Marketing Marketing Strategy Marketing & Strategy Template 243

SendX

APRIL 24, 2024

In digital marketing, maintaining engagement and driving conversions through email campaigns can be overwhelming. Yet, there's a promising solution: the evergreen email sequence.

Conversion 273

Conversion Email Campaigns Email Marketing Campaigns 273

Fount Media

NOVEMBER 9, 2022

You may need more time or resources to dive into email marketing as a small business. That’s where comprehensive guides like this one come in. Whether you run a website, sell products, or need help setting up your email marketing campaigns, these guides will walk you through everything from creating.

Small Business Marketing 52

Small Business Marketing Email Marketing Business Paid Search Agency 52

Rev

JULY 15, 2019

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Personalized emails really work.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Benchmark Email

AUGUST 25, 2022

We know that email automation can be a daunting task for owners of eCommerce websites, but there are plenty of benefits to making this a part of your marketing strategy.

eCommerce 59

eCommerce Marketing Automation Email Marketing Automation 59