KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Here are 6 key takeaways from the training!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. You’ll attract better clients with journalistic content. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ?

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Launch Marketing

JANUARY 11, 2024

When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. With so much on the line, you must get marketing right. Marketing Fundamental #1: Establish a Brand Identity Your brand signifies who you are. But where do you start?

Lead Generation 103

Lead Generation B2B Marketing Lead Ranking Lead Scoring 103

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Contact Marketing 52

Contact Marketing 52

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Learn how to use his techniques to write ads that sell with certainty.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. The result?

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Webbiquity

DECEMBER 13, 2022

Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy, an oversimplified view of the market, an overestimation of the business’s own capabilities, or a combination of these factors.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

MAY 20, 2021

As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. It’s your job and it’s (hopefully) pretty easy to focus on the task at home when it’s not personal. you’re happy doing your marketing work.

Social Media 296

Social Media Ad Building Media Business 296

Marketing Insider Group

JUNE 7, 2023

Sometimes clients who come to us already have a robust SEO strategy, but the methodology is not up to date. Core principles stay the same in marketing. SEO will never be a set-it-and-forget-it part of your marketing plan. In fact, it’s gotten more complicated in some respects. We’ll get to the third one later: quantity.)

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Even though they are obvious, it’s easy to overlook one or more of them. Crafting emails that resonate with your audience and drive conversions is more challenging than ever.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Why should they do it?

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Litmus

DECEMBER 19, 2023

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? But if your emails don’t actually get to the inbox, your email marketing program won’t get much traction. In other words…there are 300,000 potential ways an email can break. or “VIEW IN BROWSER.”

Email Marketing 91

Email Marketing Deliverability Paid Search Agency Display 91

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest?

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

Marketri

MARCH 6, 2024

Written in Celebration of Marketri’s 20th Anniversary Most know me as a marketer, and the exciting field of marketing is absolutely a passion of mine. My specialty was, and in many ways still is, professional services marketing. To drive attendance, I methodically compiled a database of over 500 marketers throughout the region.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. We believe that technology needs to support your marketing strategy, not be your marketing strategy.

Ideal Customer Profiles 119

Ideal Customer Profiles Work Management Planning Marketing Automation Services 119

Contently

APRIL 3, 2022

So do yourself a favor and establish your onboarding and off-boarding process. In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation. A good freelancer is worth their weight in gold. Get clear on your needs. Where are the gaps?

Rules 167

Rules Work Management Planning Advertising Agencies 167

Contently

JUNE 22, 2022

That said, featuring experts can add journalistic flair and credibility to your content marketing stories. ” After lots of trial and error, here are some best practices I’ve learned during my years in the digital marketing world. .” I also tried the direct route to get in touch. Step 1: Develop a system.

Content Marketing 143

Content Marketing Planning Work Management Content 143

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

SmartBug Media

JANUARY 16, 2023

If you’re a marketer in the B2B sphere, give yourself a pat on the back. Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center. By leveraging B2B inbound marketing. New to inbound marketing? You made it! Don’t worry!

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Top Rank Marketing

SEPTEMBER 11, 2023

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Today, we’re excited to introduce our next luminary in the B2B marketing world and see if Wil Reynolds is “feeling B2B!?

B2B Marketing 97

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 97

Martech

DECEMBER 22, 2021

I want to end 2021 talking about the Great Resignation, and my comments are intended for two audiences: marketers and other workers who are wondering what will come at them next in 2022, and their bosses to make sure they understand that this is what their employees are thinking about now. The Great Resignation resonated for many marketers.

Work Management 140

Work Management Ideal Customer Profiles Lead Ranking Lead Scoring 140

SocialPilot

MARCH 8, 2024

Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. At this stage, you need something that makes you shine brighter than the competition around.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

BOP Design

MAY 5, 2021

Before you think we are going all Dr. Phil, take a minute to see how this applies to B2B marketing. Here, we take a closer look at a few ways to evaluate your B2B marketing strategy to ensure you are focusing on creating a human connection with your prospects and clients, not just making a sale. Put yourself in their shoes.

B2B Marketing 146

B2B Marketing B2B Lead Ranking Planning 146

Trade Press Services

NOVEMBER 26, 2023

Empathy-based or empathetic marketing is a topic often discussed in the B2C space. Evoking empathy in B2B buyers, however, isn’t always easy. What Is Empathetic Marketing? Empathetic marketing involves seeing the world through the eyes of your customers and other stakeholders. An empathetic approach is one of action.

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

Go Beyond SEO

APRIL 14, 2022

But what if you need your clients or potential clients to read? Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on. Bad: Digital marketing practices are helpful to most businesses. Are you a reader or a skimmer?

SEO 145

SEO Tips Act-On Small Business Marketing 145

BenchmarkONE

NOVEMBER 16, 2022

But, as any seasoned marketer knows, when the time comes to make cuts, marketing is usually the first budget to be affected. . While marketers are a resourceful bunch, determined to land on their feet, it doesn’t make the situation feel any better. Steps for Starting Your Freelance Marketing Career. Let’s get started!

Work Management 82

Work Management Planning Marketing Management Ideal Customer Profiles 82

Litmus

SEPTEMBER 12, 2023

NEW: Introducing Litmus Email Guardian A new era of email marketing is here! Litmus is proud to announce Email Guardian , a new feature only available in Litmus, that automatically monitors for recent email client updates that may be breaking your emails – and putting your brand reputation at risk. Yes please!

Marketing AI 89

Marketing AI Template Email Marketing Features 89

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Custom CTAs made easy with SocialPilot. Types of CTA Effective calls-to-action are simple and easy to follow. Social media has too many things to offer to brands and users.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. If your company’s digital marketing, from the way you focus on demand generation to how you present yourself on social media, to your digital sales tools and online employer brand, are not top notch, you’ll feel it sooner than you realize. (If

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162