Martech

APRIL 26, 2023

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Click here to view more MarTech webinars.

Conversion 101

Conversion Webinar Metrics Advertisements Advertising 101

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. What is conversational AI?

Design 69

Design Conversion Guidelines User-Generated Content 69

Conversica

JUNE 22, 2022

Conversation Automation in Marketing Campaigns | Snack-Size AI Ep. Ever wondered how to build Conversation Automation into your marketing strategy? In this episode of Snack-Size AI, Conversica Sr. Marketing people would receive a different message specific to their business.

Ideal Customer Profiles 114

Ideal Customer Profiles Automation Conversion Campaigns 114

Hubspot

SEPTEMBER 20, 2023

Thankfully, there’s AI for that. Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Here are the best ten conversational AI tools for sales. In this article: What is conversational AI?

Marketing AI 73

Marketing AI CMS Development Conversion Best Practices 73

Sprout Social

AUGUST 29, 2023

But AI isn’t a thing of the future. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience.

Conversion 79

Conversion FAQ User-Generated Content Paid Search Agency 79

Unbounce

SEPTEMBER 28, 2021

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Optinmonster

JANUARY 9, 2024

If you want better results, whether that’s more leads, more email subscribers, or more sales, OptinMonster’s new AI Popups will get you there. Marketing is all about communication, so it’s no surprise to know that one of the biggest factors that can make or break a marketing campaign is copy.

Conversion Rate 76

Conversion Rate Optimization Conversion Copywriting 76

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. It has made marketing efforts far more manageable in some significant areas.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Anyword

MARCH 16, 2022

Is that the tone of an incoming SMS, or the sound of rising conversion rates? For those who master the art of SMS marketing, it’s both. The Use of Text Messages (SMS) in Marketing. SMS marketing is the creation and sending of text messages to existing customers and general audiences. Examples of SMS Marketing Use Cases.

Marketing AI 97

Marketing AI SMS Conversion Work Management 97

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. AI is playing a growing part in SMS marketing.

SMS 297

SMS Advertising Benchmark Email Marketing eCommerce 297

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. It’s not magic; it’s AI at work! What You’ll Learn Today Overview of Lead Generation AI Empowers Lead Generation. AI Empowers Lead Generation. But guess what?

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Conversica

APRIL 28, 2021

Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. A Brief History of Conversational AI.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Conversica

MAY 31, 2021

Conversational AI offers two primary benefits for businesses: personalization and scalability. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. Use Cases for Conversational AI Across Industries.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Martech

AUGUST 29, 2023

Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. AI’s role in fostering innovation. Tune in to other episodes in the series here.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Conversion 115

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Unbounce

JUNE 11, 2019

Artificial intelligence is about to change lead generation and conversion as you know it. AI is a blanket term that covers several different technologies. Even if you don’t know much about it, though, you probably use AI-powered technology dozens or hundreds of times per day. AI in marketing is still in its infancy.

Marketing AI 111

Marketing AI Lead Generation Lead Scoring Lead Ranking 111

Conversica

JULY 16, 2021

This is why a lot of organizations are exploring Conversational AI in customer relationship management to help them through the second half of this year. What Conversational AI Does for Customer Success Teams. Conversational AI offers Customer Success teams several advantages. This is true for a few reasons.

Conversion 89

Conversion Work Management Marketing Management Blast Campaigns 89

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. AI is a readily available tool that you can access whenever you want to obtain new information about your audience. But note that AI is still just a tool. Let’s get started!

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Conversica

APRIL 9, 2021

It wasn’t that long ago that artificial intelligence (AI) was viewed as science fiction. Today, most people interact with an AI without even realizing it—through apps, predictive software, analytics tools, and more. In fact, AI is becoming so commonplace that it’s often invisible. What Is Conversational AI?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Conversica

FEBRUARY 28, 2022

How can Marketing and Sales teams quickly and effectively scale lead engagement? The truth of the matter is that better lead engagement starts with Conversational AI. But the goal of Marketing and Sales today is to shift from lead generation to lead engagement. The answer is Conversational AI for Marketing and Sales.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Conversion 52

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Conversica

JUNE 27, 2022

Going Conversation Qualified | Snack-Size AI Ep. Conversica CMO David Greenberg explains Conversation Qualified, a new funnel concept that better engages leads, prospects, and customers at every stage of the lifecycle. So for Marketing teams, obviously you get the benefit of no lead left behind. Want more Snack-Size AI?

Lead Ranking 52

Lead Ranking Sales Qualified Leads High Quality Lead Marketing Qualified Leads 52

Conversica

JUNE 17, 2022

MAP vs. Conversation Automation | Snack-Size AI Ep. How, exactly, are Conversation Automation solutions like Conversica different from Marketing Automation Platforms? It’s a question we get a lot, and it’s an important one to understand for anyone thinking of integrating AI Assistants into their revenue teams.

Automation 52

Automation Conversion Marketing Automation Services Blast Campaigns 52

Conversica

NOVEMBER 20, 2023

The post From MAP to Real-Time, Two-Way Interactions: Close the Conversation Gap with Embedded AI appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Conversion 52

Conversion Practices Best Practices Branding 52

Conversica

AUGUST 16, 2022

Demand Creation vs Demand Conversion | Snack-Size AI Ep. But CMO David Greenberg thinks it’s time for Marketing teams to get more balanced in their approach. Marketing leaders need to adopt technology that increases demand conversion to optimize their funnel—or get used to losing their expensive leads to competitors.

Demand 52

Demand Conversion Top of Funnel Marketing Funnels 52

Conversica

JUNE 24, 2021

The term artificial intelligence (AI) is a lot broader than most people realize. AI is used in our homes to help us make our personal lives easier to manage, as well as in our jobs to help us get things done. A Quick Introduction to Conversational AI. And that is exactly the power of Conversational AI.

Marketing AI 52

Marketing AI Conversion Marketing Management Act-On 52

Conversica

JANUARY 24, 2019

A guest blog by Michael Hanson, VP of Marketing at CloudTask – CloudTask is a managed workforce provider for growing companies looking for B2B Sales, Sales Chat and Customer Support solutions. The growth and power of AI. With Conversational AI , we’re not talking about broken experiences and confusing workflows.

Sales Cycle 109

Sales Cycle Marketing AI Conversion Top of Funnel 109

Martech Advisor

MARCH 4, 2020

No wonder consumers prefer to see more personalization in how brands approach marketing. It can be an amazing tool for conversion rate optimization. For the entirety of the previous year, tools like CRM systems, email automation, and marketing management software were extremely popular. Streamline conversions.

Budget Programs 139

Budget Programs Conversion Work Management Tools 139

Conversica

NOVEMBER 8, 2021

Account-Based Marketing (ABM) does an awesome job of identifying target accounts, sharing intent data for personalized outreach, and aligning Marketing and Sales teams. But that doesn’t mean it’s the end-all solution to your Sales and Marketing needs. Conversational ABM for Conversica AI Assistants.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Conversion 52

Unbounce

MAY 29, 2020

How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? Maybe you’re missing out on reaching your conversion potential without even knowing it. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Conversica

MAY 9, 2022

How Martindale-Hubbell Used Conversational AI to Double Upsell Dollars. Lawyers.com markets to consumers and Martindale.com is a B to B website marketing to corporate counsel. Conversica helps us by having the AI Assistant send out emails giving the benefits of some of these new products. That is off the charts!

Conversion 52

Conversion Ideal Customer Profiles B to B Bandwidth 52

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98