Zoominfo

OCTOBER 1, 2018

We live in a fast-paced, competitive digital landscape, and marketers are under constant pressure to make an immediate impact with every piece of content they create. But when it comes to content marketing success, content marketers must prioritize long-term strategy over short-term gains. What is compounding content?

Zoominfo 200

Zoominfo Content Lead Scoring Lead Ranking 200

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. They’ve browsed your website, read a blog post or two, searched some reviews, and maybe even liked some social media posts.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

APRIL 22, 2019

So it’s no wonder that local hospitals are becoming interested in video marketing for healthcare. The shifts in this industry present huge opportunities for marketers. And healthcare providers can give marketers the content they need to create videos that are worth every hefty penny. Image attribution: Arvin Chingcuangco.

Trust Marketing 105

Trust Marketing Video Marketing Advertising Agencies Terms and Conditions 105

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. What Is Content Marketing? 7 Types of Content Marketing Channels.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. They’ve browsed your website, read a blog post or two, searched some reviews, and maybe even liked some social media posts.

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

seo.co

NOVEMBER 1, 2021

You’re a SaaS company , and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. A guide on content marketing for non-branded topics and an audience specific to your niche. Ongoing Content (Content Marketing).

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

nDash

SEPTEMBER 17, 2020

Is your top priority to publish one, two, three, or even more blog posts per week? Five or ten years ago, that kind of consistency would help you win the content marketing game. We marketers are resourceful. You have a monthly eBook/white paper/other gated asset planned for your content marketing program.

Top of Funnel 52

Top of Funnel B2B Advertising Mediums Content 52

Scoop.it

DECEMBER 17, 2020

Here’s an interesting infographic that digs into the numbers behind these reasons: Source: OptinMonster.com. Compounding results are the core of why content is potent for personal and professional brand development, and a simple strategy allows you to get there faster by comparison. Let’s consider a blog content strategy first.

Startups 54

Startups Planning Webinar Metrics Marketing & Strategy 54

Webbiquity

FEBRUARY 7, 2017

Sample review: “Paletton is another great design tool for marketers who lack in overall design. Looking for icons to use in a blog post, web design project, print collateral, or other media? Sample review: “Uberflip is innovative software designed for content marketers, and is a great content marketing tool.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Scoop.it

APRIL 28, 2020

From traditional marketing to social media, and from organizing events to handling emails and press communication, you simply don’t have the time to create original content that’s relevant and timely. Let’s focus on three main ways to share curated content: Curated blog posts. Curated social media posts. Blog posts.

Curation 73

Curation Paid Search Agency Content Newsletter 73

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. James Scherer wrote in the Content Marketing Institute: “If we face the truth, we know that content marketing is about making money.”. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Hubspot

MARCH 16, 2015

As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Inbound marketing creates assets. Talk About Assets.

Inbound Marketing 28

Inbound Marketing Lead Scoring Lead Ranking Paid Search Agency 28

Pearl Digital Marketing

JUNE 4, 2019

Unless you have leveraged digital marketing to create an omni-channel approach to client acquisition, then you are definitely leaving money on the table. Also, SEO is similar to a good investment – the returns compound over time. It’s important to have high intent keywords that are applicable to your target market or niche.

SEO 65

SEO Lead Ranking Lead Scoring Keywords 65

Hubspot

SEPTEMBER 1, 2015

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. What Are Compounding Posts?

Traffic 28

Traffic Hubspot Generation Linkedin 28

Content Standard

NOVEMBER 6, 2020

Andrew Wheeler says the same is probably true for new CEOs and marketing leaders tasked with content creation during a public health emergency. It can be difficult to pin down what’s keeping him up at night: he became a father and CEO of a content marketing firm at about the same time, in the middle of a global pandemic.

Marketing Budget Creation 100

Marketing Budget Creation Peer-to-peer Content Marketing Budget 100

SnapApp

MARCH 7, 2016

The compound verb “ binge-watch ” has even been officially added to the Oxford Dictionary. . This is a crucial concept for all marketers to understand – when you’ve grabbed someone’s interest, everything needs to be shiny and ready for their binge experience into your brand and product. . I’m definitely no exception.

Top of Funnel 91

Top of Funnel Content Wikipedia Paper 91

Content Standard

OCTOBER 14, 2016

Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. There are a couple of key reasons marketers haven’t fully committed to their content marketing programs.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Content Standard

JANUARY 16, 2017

Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. But in a recent meeting, your executive team asks how your marketing ROI turned out for the campaign. Now, though, they want to know: did your marketing campaign generate sales? Measure Short-Term Success.

ROI 40

ROI Paid Search Agency Advertising Agencies Planning 40

Hubspot

AUGUST 18, 2015

We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.

Traffic 28

Traffic Best Practices Hubspot Custom Publishing 28

SnapApp

MARCH 8, 2016

The compound verb “ binge-watch ” has even been officially added to the Oxford Dictionary. This is a crucial concept for all marketers to understand – when you’ve grabbed someone’s interest, everything needs to be shiny and ready for their binge experience into your brand and product.

Top of Funnel 48

Top of Funnel Content Wikipedia Paper 48

ClearVoice

JUNE 3, 2022

Content marketing, inbound marketing, and digital marketing: These three phrases are often used interchangeably. Here’s how they work together to cover all your online marketing basics. What is content marketing? These posts can then be promoted on social media, pulling in traffic and generating qualified leads.

Paid Content 105

Paid Content Inbound Marketing Paid Search Agency Planning 105

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Webbiquity

DECEMBER 10, 2019

Guest post by Marvellous Aham-adi. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Yet too many marketers and brands go about social media marketing the wrong way. What’s in this post: 1.

Planning 238

Planning Social Media Marketing Plans Marketing Budget Creation 238

seo.co

FEBRUARY 19, 2023

I’m talking about major household names like Forbes and Huffington Post. This gives your linkgraph the power to generate compounding returns, multiplying your return on investment (ROI) the longer you pursue the strategy. There is a ranking correlation to the number of days a post has been live and its ranking position.

Link Building 102

Link Building Ad Building Lead Scoring Lead Ranking 102

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. Image Source: Twitter ) Email marketing. Influencer marketing.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers. Reading time: 10 minutes. Sales Qualified Lead (SQL).

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

seo.co

MARCH 30, 2022

In order to win in content marketing, there are two easy steps: Create great onsite content with content marketing (which we have discussed at length before). This guide is all about the other side of the equation—the side that gets neglected by most content marketers. Promote that onsite content. Content Strategy Vacuum.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Directive Agency

MARCH 15, 2022

If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you want to grow your business, attract more leads, and convert clients. All the “standard” marketing advice out there that talks about how to sell to consumers as a B2C or even as a B2B brand won’t cut it. Outbound marketing.

Paid Content 52

Paid Content Enterprise Management Work Management Marketing Management 52

Valasys

FEBRUARY 8, 2023

The continuous evolution of B2B Content Marketing: B2B content marketing experienced a recent surge in its implementation. In 2022, B2B content marketing boomed like never before. And as of 2023, content marketing is waiting to explode and hungry for more. Content marketing is flexible.

B2B Marketing 40

B2B Marketing Content Marketing Work Management Paid Search Agency 40

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

seo.co

MAY 12, 2021

Guest posting and manual link building , to cover best practices for a manual link building approach. Without further ado, let’s explore what offsite SEO is and why it’s an essential component of any SaaS company’s SEO marketing strategy. Guest Posting and Link Building. The Complex Relationship of Offsite SEO. Long story short?

Link Building 98

Link Building Paid Search Agency SEO Ad Building 98

Lake One

SEPTEMBER 10, 2020

While traditional marketing efforts have served manufacturers well for many years, incorporating a modern approach now is a must. Content marketing for manufacturers, in its simplest form, is creating content that answers your potential buyer’s questions early in their research process and throughout the buying journey.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

While traditional marketing efforts have served manufacturers well for many years, incorporating a modern approach now is a must. Content marketing for manufacturers, in its simplest form, is creating content that answers your potential buyer’s questions early in their research process and throughout the buying journey.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52