Televerde

JANUARY 15, 2019

As technology continues to evolve and social media continues to grow, so too must the brand touchpoints we use to connect with our target audiences. Done right, a company hashtag can dramatically increase social media engagement and brand awareness. A #Hashtag That Fits Your Brand. Our biggest challenge? It gets us.

Paid Search Agency 49

Paid Search Agency Companies Brand Identity Branding 49

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 119

Advertising Agencies Paid Search Agency B2B Marketing Planning 119

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Vision Edge Marketing

SEPTEMBER 13, 2022

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Vertical markets are a category of business.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Anyword

JULY 18, 2023

Anyword’s new integration transforms ChatGPT, Canva, and Notion AI into Performance Marketing experts by bringing key Brand Voice, Target Audience, and Predictive Performance capabilities everywhere you generate copy. It’s available as a Google Chrome extension, so you can use it wherever you’re working.

Paid Search Agency 94

Paid Search Agency High Quality Lead Marketing Rules 94

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

B2B Marketing Directions

MARCH 24, 2024

I'm referring to the head start that results when a company, product, or service (which I'll call collectively a brand ) is included in the initial consideration set for a prospective purchase. The researchers also conducted extensive interviews with ten buyers to explore their habits at each stage of the buying journey.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Marketing Insider Group

MARCH 4, 2024

How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Stevens & Tate

OCTOBER 11, 2023

In the current digital era, the revolutionary impact of AI technology on marketing strategies cannot be underestimated. Utilizing artificial intelligence, you can now automate various marketing tasks, obtain valuable insights, and enhance your strategy to achieve remarkable outcomes.

Marketing AI 78

Marketing AI Marketing Strategy Marketing & Strategy Optimization 78

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Stevens & Tate

MARCH 8, 2023

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. A well-defined marketing plan can be the answer you need to beat the competition. This post guides you on developing a senior living marketing plan that works.

Planning 114

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 114

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Launch Marketing

MAY 26, 2021

B2C organizations and leaders were the first to adopt social media extensively, but B2B players have increasingly entered the arena over the last several years. As B2B organizations navigate how to create and refine their social media marketing strategy , it’s also important for B2B executives and leaders to be included in the mix. .

Social Media 129

Social Media Social Marketing B2B Thought Leadership B2B Marketing 129

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. Three French hens?

Marketing AI 117

Marketing AI Work Management Marketing Management Personalization 117

Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. And influencer marketing is a specialty at TopRank. Imagine that!

Marketing Report 105

Marketing Report B2B Marketing Advertising Agencies B2B 105

Contently

JANUARY 24, 2023

Brands that want to stay relevant and thrive must meet consumers where they are and deliver value. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Brands that provide a seamless, personalized experience across channels can delight customers and drive loyalty.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Salesforce Marketing Cloud

JUNE 2, 2022

That demand is crystal clear, but marketers face three main challenges in addressing it: 1. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. Engagement: Data Extensions Query Support for Intelligence Reports Advanced. Customer Data Platform.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Martech

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Design and implement campaigns within the context of discussions surrounding your brand.

Advertisements 106

Advertisements Advertising Conversion CPC 106

Oktopost

AUGUST 31, 2022

Want to hear more from renowned B2B marketing leaders? Has marketing lost the ability to tell a great story? According to Peter Bell, Senior Director UKI Enterprise & EMEA Commercial Marketing at Adobe, it has. Why marketers are no longer in control of the message, and how to keep it from preventing the narrative.

Transparency 118

Transparency Youtube Software B2B Sales 118

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Get MarTech! In your inbox.

Marketing AI 91

Marketing AI Marketing Automation Services Word of Mouth CPA 91

Anyword

OCTOBER 24, 2023

Anyword Business is for marketing teams who want to do more than just crank out copy. As AI becomes ubiquitous, the marketing teams that stand out will be the ones who leverage this technology to analyze past performance, improve existing content, and generate more targeted, on-brand, high-performing campaigns over time.

Lead Scoring 76

Lead Scoring Lead Ranking Business Advertising Benchmark 76

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. That’s why lead nurturing remains such a key element of a good B2B go-to-market. OK, so now onto the core question: should lead nurturing come from marketing or SDRs?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Oktopost

NOVEMBER 9, 2022

Want to hear more from renowned B2B marketing leaders? Social selling is not social media marketing. So what exactly sets social selling apart from social media marketing? Hot Topics of this Episode Include: The key differences between social selling and social media marketing. Catch all episodes here. Episode Summary.

Social Media 125

Social Media Social Marketing Media Transparency 125

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75