Don’t Build It, Yet: How Content Can Validate Your Next Product Idea
Animalz blog
SEPTEMBER 14, 2023
As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. Content-led product is an approach we’ve pioneered at our startup Parabol , in which teams use content to validate new markets and product ideas.
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