Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. So how do you incorporate social media into the marketing mix? So how do you integrate social media into the marketing mix?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

seo.co

MAY 15, 2023

SEO isn’t yet dead. SEOs and webmasters alike are concerned with the prospects of what the next incantation of the internet will look like and how it will impact both business and the bottom-line. In addition, those top-of-the-funnel informational queries can more easily be answered by AI than ever before. Rightfully so.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. First off, I know you’re wondering, “Mike, how much video content should I dedicate to each stage of the funnel?”

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. How does SEO fare for your business, and what are some of its pros and cons? Pay-Per-Click Marketing.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Strategic-IC

AUGUST 14, 2019

We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years. What advantages can an inbound focus offer, and what marketing and sales challenges can it address as part of a wider marketing mix?

Enterprise Management 83

Enterprise Management Inbound Marketing Cost per Acquisition B2B Marketing 83

B2B Marketing Insights - WE

JUNE 6, 2022

What to consider when evaluating good SEO companies to work with. SEO is an effective and necessary element of the website growth plan. SEO companies utilize varying techniques to get high position rankings in Google for websites. Finding the right SEO company for your business can be daunting.

Paid Search Agency 52

Paid Search Agency SEO Advertising Agencies Companies 52

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. The marketing funnel is also a great tool for keyword research since it captures search intent.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Convince & Convert

APRIL 5, 2016

In this blog post, I’m going to share with you four social media tactics that are going away like the landline. Tip 3: Don’t go in for the sale immediately. This tactic worked before everyone realized it was an automated system. That’s not a tactic I can get behind. The ‘RT’ in Retweets. highlight to tweet).

Social Media 115

Social Media Tactics Media CAN-SPAM 115

Webbiquity

JANUARY 28, 2011

How can you optimize campaigns using search funnels? Where do image ads fit in the mix? Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. Including Image Ads In Your Marketing Mix by PPC Hero. When should you use the AdWords Editor?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Search Engine Optimization Fundamentals. Organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Other channels have not closed yet.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Revenue funnel analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Revenue funnel analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Sana Commerce

MAY 2, 2022

Let’s explore some of the must-haves marketers need to consider for their online B2B presence. 1- Advanced SEO : SEO is a fairly simple concept — in order to compete, marketers have to make their online stores more visible on search engine results pages. Those are potential sales that businesses can’t afford to lose.

Trends 52

Trends B2B Marketing Planning B2B 52

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms.

Marketing Budget 94

Marketing Budget Studies Peer-to-peer Work Management 94

ClickZ

JUNE 13, 2020

A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets. Our benchmark survey revealed that 62% of marketers are confident about achieving their goals. The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? Mobile marketing.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112

Salesforce Marketing Cloud

NOVEMBER 30, 2023

M-commerce retail sales in the U.S. M-commerce transactions make up 60% of global ecommerce sales. •At Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Global social commerce sales are estimated to reach $2.9 What is mobile commerce?

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Lake One

SEPTEMBER 29, 2022

Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. If your team struggles to deploy a marketing strategy and can’t seem to stay organized, you might benefit from creating a digital marketing roadmap. Why a Digital Marketing Roadmap is Important for your B2B Company.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Huptech Web

JANUARY 29, 2024

To accomplish this, they use tactics like viral marketing, lеvеraging еxisting platforms in unconvеntional ways, and making innovativе product twеaks to spur rapid growth. Whеn to Usе Growth Hacking Growth Marketing Growth Hacking Long-term brand building and sustainability Rapid Growth Requirement (e.g.,

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. This article will look at how influencer marketing may have a role within a startup’s marketing mix. Influencer Marketing for Startups. Content marketing is also a long game.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

NetLine

JANUARY 18, 2024

Beyond the surface-level metrics, do you know what truly drives user engagement, lead generation, and sales conversions? While retargeting can still be a valuable tactic, it cannot be the primary method of staying in front of your target buyer. Develop SEO strategies that resonate with your users’ needs and their journey.

Google 52

Google Privacy Lead Ranking Intent 52

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It delivers strong SEO value. An Insider’s Look/Process.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? There are also suggestions straight from the world of SEO.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

BDB

MARCH 1, 2024

Now, regardless of whether there’s any truth behind this number – even the most tried and tested marketing strategies aren’t an exact science – it’s true that your chances of conversion are more likely to increase if you nurture your audience across multiple touch points. 1 So, is adding PR to your marketing mix a no brainer?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Optinmonster

MARCH 21, 2024

However, with years of experience crafting and refining retargeting strategies, I’ve clarified the process into manageable steps that can lead to successful campaign outcomes. You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

BDB

FEBRUARY 23, 2024

Now, regardless of whether there’s any truth behind this number – even the most tried and tested marketing strategies aren’t an exact science – it’s true that your chances of conversion are more likely to increase if you nurture your audience across multiple touch points. 1 So, is adding PR to your marketing mix a no brainer?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Share your thoughts, post a comment.

Social Media 100

Social Media Web 2.0 Media B2B 100

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed? billion in 2024.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Hinge Marketing

FEBRUARY 23, 2022

Concern from over 450 study participants demonstrated a change in sentiment away from concern about the future and toward a need to take action and implement new technological solutions to manage future growth. Interestingly, workflow and process automation is the #1 topic that most firms want to learn about this year.

Work Management 67

Work Management Marketing Management Consulting Peer-to-peer 67