Marketing Insider Group

NOVEMBER 21, 2023

Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing. Find out why your product is not what you sell. For example, Pepsi is offering even more than quenching thirst.

Product 216

Product Lead Ranking Fulfillment Amazon 216

Salesforce Marketing Cloud

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Patient advocacy in life sciences is becoming increasingly important as a result of this.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Get ready to dive in.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? And, interesting fact – he worked as an AmeriCorps Ranger in Canyonlands National Park in Utah!

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Your expertise, not your products and services, positions you as an authority in your field. Your products and services are mere props that help you tell your story.

Work Management 337

Work Management Marketing Management Content Marketing Content 337

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. When working to establish a robust brand image for your B2B company, start with these questions: Why does your brand exist and why are you passionate about it?

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Work across channels. You rely on your customer database to make important decisions, personalize customer communications, and generate leads. Inventory Management System For small businesses that sell a wide range of products, inventory management can be a time-consuming headache.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

The Forward Observer

FEBRUARY 23, 2024

Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Pinpoint your most valuable and easily captured customers.

Marketing Attribution 107

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 107

Martech

FEBRUARY 27, 2024

Just as taking off the physical mask allows us to breathe freely, taking off the emotional mask allows us to experience life authentically. Yet, pursuing “true fulfillment” in marketing feels hollow when we chase fleeting. Rewriting marketing’s narrative Marketing’s tired narrative is out.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Fulfillment Planning 105

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. You make the marriage work. We all know this. It starts at the top.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!”

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! We appreciate you.

Work Management 116

Work Management Marketing Management Software Product 116

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. Nuri’s works delve into topics such as AI, Web 3.0,

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Anyword

MARCH 25, 2024

WardsAuto needed to scale content production without compromising the quality or security integral to their brand. The marketing team, burdened with a high volume of tasks, was also working to ensure brand consistency and security across various platforms. And most importantly, it alleviated the burden on the marketing team.

Efficiency 98

Efficiency Content Click Rate Creativity 98

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. As a marketer, you post content daily or sometimes weekly.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Outgrow

APRIL 24, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! Leveraging digital capabilities to simultaneously improve productivity, sustainability, and workforce engagement. leading their Global Manufacturing Practice and Industry 4.0

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Virtual production assistants: Handling various aspects of production logistics, from scheduling to budget management. This will have a profound impact.

Marketing AI 86

Marketing AI Storytelling Content Budget Programs 86

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Contently

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. For the record, using clear, colloquial language in your work is good. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

illumin

OCTOBER 27, 2023

In the world of advertising, workplace culture has a direct impact on the quality of work and the success of campaigns. Poor company culture is felt, not only by employees, but by clients and sometimes target audiences, who notice the lower quality work often produced in toxic environments. First and foremost, because people matter.

Paid Search Agency 98

Paid Search Agency Companies Peer-to-peer Organic Leads 98

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. The Happiness Hypothesis by Jonathan Haidt: Delve into the science of happiness and discover practical strategies for a fulfilling life. Marketing Skills: 25.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 79

Social Media Template Work Management Marketing Management 79

Navigate the Channel

JANUARY 26, 2024

In the world of marketing, understanding your customers and their needs is paramount to success. In this article, we will delve into the concept of customer pain points, why they matter, and how to leverage them for better marketing strategies. That’s a pain point solution that has worked for almost a century.

Customer Satisfaction 65

Customer Satisfaction FAQ Lead Ranking Customer Surveys 65

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Outgrow

APRIL 17, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? Are you looking for ways to craft better Facebook ads that result in higher conversions?

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Download the guide What is an email workflow in marketing? The goal of an email workflow is to nurture leads, build relationships, and drive desired actions – such as making a purchase or subscribing to a service.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. All those crappy eBooks, product-led campaign dross and ‘I just wanted to follow up my email last week’ carpet bombing have alienated most prospects.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77