Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Marketing Insider Group

JUNE 17, 2019

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. The post Your Top Content Marketing KPIs to Monitor in 2019 appeared first on Marketing Insider Group. Profitability, of course, is a constant. Yet when you dig […].

Content Marketing 200

Content Marketing Content Consulting SEO 200

Ahrefs

MARCH 16, 2023

For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing. These are your resources: the content you produce and … Read more ›

Content Marketing 112

Content Marketing Content Resources Marketing 112

SEMrush

AUGUST 6, 2021

Here are the 20 marketing KPIs to keep an eye on. Key performance indicators help you measure your business progress & understand what works for your business.

Marketing 143

Marketing Business 143

Benchmark Email

SEPTEMBER 13, 2021

If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. This rollout changes how email marketers are able to track the success of their campaigns. Time to play catch up!

Email Marketing 135

Email Marketing Advertising Benchmark Marketing Campaigns 135

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success. Click-through rate (CTR). Click-through rate (CTR).

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Anyword

JANUARY 26, 2022

Marketing and advertising are made up of a number of factors. Because of this, it’s extremely important to understand if your marketing tactics and online content are working as well as they should. So what exactly are content marketing KPIs, why do they matter, and how can you make the best use of them? Let’s dive in.

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. Program metrics may be of the most interest to marketers. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

Adobe Experience Cloud Blog

JANUARY 19, 2018

Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI. Top of Funnel KPIs.

Top of Funnel 134

Top of Funnel Lead Ranking Marketing Qualified Leads Content Marketing 134

Terkel Marketing

JANUARY 2, 2023

What Are Some Good Content Marketing Goals and KPIs? From driving top-of-funnel interest to calculating team health, here are seven answers to the questions, “What are the best content marketing goals you have set for yourself, and how will you measure them?” appeared first on Terkel.

Top of Funnel 75

Top of Funnel Content Marketing Content Marketing Funnels 75

ClearVoice

APRIL 1, 2021

What are marketing KPIs? Marketing KPIs are the specific subset of key performance indicators that gauge how well a marketing campaign is achieving its goals. What is a marketing KPI? A marketing KPI is a quantifiable value that is tied to a marketing initiative.

Cost Per Click 64

Cost Per Click Lead Ranking Paid Search Agency Marketing Qualified Leads 64

Search Engine Journal

FEBRUARY 3, 2022

Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand? The post KPIs & Metrics That Matter For Digital Marketing Success In 2022 appeared first on Search Engine Journal.

Webinar Metrics 111

Webinar Metrics Demand Search Marketing Marketing 111

Conversica

SEPTEMBER 9, 2023

The post Important KPIs to Measure Sales and Marketing Alignment appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Marketing 52

Marketing Practices Best Practices 52

Search Engine Journal

JANUARY 16, 2022

Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company's bottom line. The post KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 105

Webinar Metrics Paid Search Agency Search Marketing Marketing 105

SEMrush

MAY 16, 2021

We‘ve put together this comprehensive list of all the best marketing KPIs to track in 2021. Make sure you‘re using the best and most relevant marketing metrics.

Marketing Agencies 1 109

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 109

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. As a marketer, it's important to look at key performance indicators (KPIs) to show how you're doing. Organic Search KPIs. Paid Search KPIs.

Cost per Acquisition 98

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 98

Adobe Experience Cloud Blog

JUNE 5, 2019

For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. Pipeline value?

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

SmartBug Media

OCTOBER 1, 2020

One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. The most skilled marketers aren't just the ones who can identify the best channels for growing customers; they are also the ones who can identify the best channels to avoid. Marketing efficiency.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Choozle

APRIL 27, 2022

Marketers are under increasing pressure to be accountable for their media investments. Developing a holistic set of performance metrics and relevant key performance indicators (KPIs) is a critical skill that you’ll need to prove that your full-funnel media strategy is working.

Marketing AI 62

Marketing AI Relevance Top of Funnel Advertising Agencies 62

Sharpspring

OCTOBER 20, 2020

When you’re budgeting your marketing spend and asking key decision-makers to invest in marketing campaigns, you must be prepared to demonstrate value. The need to prove the effectiveness of your proposed marketing tactics makes it critical to track, analyze and report digital marketing metrics. What Are Marketing Metrics?

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and which isn’t. . Content marketing KPIs for boosting brand awareness. Engaged-time.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and which isn’t. . Content marketing KPIs for boosting brand awareness. Engaged-time.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Marketing Insider Group

JULY 7, 2014

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Marketing is a conversation.

Content Marketing 100

Content Marketing Content Marketing & Strategy Mobile Advertising 100

Velocity Partners

DECEMBER 3, 2018

How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. So why do so many marketing teams skip this utterly vital stage of any marketing process? And usually a result of thinking of generating KPIs as a pure data challenge. Engage your team.

Account Based Marketing 69

Account Based Marketing Advertising Agencies Lead Scoring Lead Ranking 69

distribion

OCTOBER 26, 2020

Email marketing can and should play a significant role in any comprehensive marketing plan. Over time, these factors can bring a significant return-on-investment for any email marketing campaign. What Are the KPIs for Email Marketing? This KPI lets you know how many of your subscribers are sharing your email.

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 313

Social Media Social Marketing Planning Tips 313

Vision Edge Marketing

SEPTEMBER 12, 2023

Execution Success Requirements Aligning and Securing Resources Monitoring Execution and KPIs Creating Effective Communication Channels Evaluate these 3 Elements Before Crafting Your Growth Plan It is paramount when setting a future course that you first review past performance and recalibrate performance targets.

Planning 226

Planning SWOT Allocation Contingency Planning 226

ClickDimensions

MAY 30, 2019

And that is why digital marketing has flourished in recent years. Marketers go where their customers are. One of the most important parts of a digital marketing strategy is deciding what you want to achieve. Common goals for a digital marketing strategy include: Generating leads and revenue. Happy Marketing!

Sales Qualified Leads 69

Sales Qualified Leads Effectiveness Marketing Qualified Leads Lead Ranking 69

Parse.ly

OCTOBER 28, 2020

KPIs are performance markers that give you insights into the impact of your content marketing. Of course, there are innumerable KPIs. We’ve compiled seven KPIs that can help guide your content marketing efforts in the right direction by telling you what content is thriving and what content might be falling short.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Sharpspring

SEPTEMBER 26, 2019

Marketers have received about $32 returns for every dollar spent on email marketing. These are straight-up facts; so there’s no denying email marketing should be done. And right from the beginning, keep track of the key metrics and KPIs. . Confused with which KPIs to give priority and which to eliminate?

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Content Standard

DECEMBER 4, 2018

It’s the information age, and marketers are flooded with data. This is why well-chosen content marketing KPIs are more essential than ever. Knowing the right KPIs to track can help sort out the most important performance information from the noise. Understanding Which KPIs Are Worth Your Attention.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Vision Edge Marketing

OCTOBER 25, 2022

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Performance target (KPIs). The Sales and Marketing teams calculated that there would be 1500 people at the event that met their target prospect criteria. Every one of the target KPIs fell short.

Marketing & Strategy 220

Marketing & Strategy Advertising Agencies Best Practices Click Rate 220

Vision Edge Marketing

MAY 16, 2023

This includes every functional department within the organization from Human Resources/Talent Management to R&D, to Finance, to Production/Manufacturing, from Marketing, to Sales, to Implementation/Shipping, and Customer Service. A noticeable loss of customers or market share. Therefore, it is crucial to wisely select your KPIs.

Work Management 194

Work Management Marketing Management Paid Search Agency Lead Scoring 194

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

nDash

AUGUST 4, 2020

Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? These are the questions keeping so many content marketers up at night. In the past, the KPIs we now call vanity metrics were often the highest priority. None of these lists are wrong.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Lead Ranking Content Marketing 52