Launch Marketing

MAY 25, 2022

So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right? It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. Generate Website Traffic from Social Referrals. Download it now!

Social Media 125

Social Media Optimization Media SEO 125

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Customer Relationship Management is the heart of B2B tech marketing. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

KoMarketing Associates

MAY 22, 2018

In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? There’s an attribution model for everyone that can help you get more out of your social metrics. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase.

Marketing Attribution 92

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 92

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? If your goal is brand awareness, social media can provide a goldmine of data.

Social Media 131

Social Media Product Media Work Management 131

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Engagement. Brand Mentions.

Social Media 134

Social Media ROI Social Marketing Media 134

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 94

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 94

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. Favorites!),

Social Media 111

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 111

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Course 108

Course Paid Content Marketing Analytics Tools Work Management 108

TrustRadius Marketing

DECEMBER 20, 2018

A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. Tags can be a difficult and complex group of tools to keep in order. Too many tags can clutter a website and result in slower load times.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

TrustRadius Marketing

DECEMBER 20, 2018

A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. Tags can be a difficult and complex group of tools to keep in order. Too many tags can clutter a website and result in slower load times.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Contently

OCTOBER 18, 2023

It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. click-through rate , while the average social media click-through rate is even worse at 1.2%. The good news is there’s no need for marketers to pivot careers just yet. The result? Even better, they trust you.

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Contact us today or request a free marketing consultation!

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Increasing brand awareness is the top priority for marketers, and on LinkedIn, persistent brand building yields long-term sales growth.

Paid Content 98

Paid Content Linkedin Social Media Top of Funnel 98

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Marketing AI 143

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 143

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 106

Social Media Media Budget Programs Response Rate 106

Optinmonster

MARCH 21, 2024

Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next. You can do this with either, the Google tag or Google Tag Manager setups. This involves setting your budget, bidding strategy, and targeting preferences in Google Ads.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Contently

MAY 11, 2024

For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites. Don’t forget to amplify their content on your own website, blog, and social accounts. You may even find more locals dropping by and saying, “I found you on Google!”

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” Here are a few things to remember when it comes to page titles: Give each page a unique title tag. We love this example from the Content Marketing Institute.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks. Each tag should serve a specific purpose.

Social Media 82

Social Media Work Management Marketing Management Campaigns 82

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media 69

Social Media Social Marketing Work Management Media 69

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Social Media 103

Social Media Media Business Work Management 103

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics 125

Analytics Privacy Privacy Policies Privacy Protection 125

Martech

MAY 3, 2023

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It Dig deeper: 3 ways to do segmentation in Google Analytics 4 What’s the URL? The paid search vendor had their own view, and so did the social media vendor.

Paid Search Agency 104

Paid Search Agency Marketing Analytics Tools Tips Domain 104

Huptech Web

SEPTEMBER 22, 2023

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Running a marketing campaign, you want to know which ads or links bring you the most customers. So, let’s get started!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

SalesIntel

FEBRUARY 26, 2024

This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. Existing seller practices and even some marketing channels are not performing at the anticipated level. Now they are completely dismissive of any invasive marketing without creativity or personalization.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. Existing seller practices and even some marketing channels are not performing at the anticipated level. Now they are completely dismissive of any invasive marketing without creativity or personalization.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

EMagine B2B Blog

JANUARY 25, 2012

Google’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. The question from the corner office often becomes “how do I measure my ROI from social media activity?”

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. Our social team designed an experiment to answer this question. “I Impressions?

Linkedin 101

Linkedin Ad Frequency Social Media Marketing Analytics Tools 101

EMagine B2B Blog

FEBRUARY 19, 2013

In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98