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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people. GE’s social media personality has long been a favorite of mine. story ( Data-Driven Creative ).

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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter

Biznology

Wouldn’t the cover of a trade magazine read by your target market be better? So craft a story that the publishers of that trade magazine – and others like it – can’t say no to, and stop worrying about getting your face on billboards. As in television screen and movie screen. Micro Fame Works Wonders. Be Visual, Be Concise.

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The 4 essential elements of effective in-app advertising

ClickZ

It’s not enough to take creatives used for television or web and port them over to in-app as-is. As apps overtake television as the most popular mass media, it’s critical for brands to advertise where consumers are spending their time. A minute or 30 seconds may be fine for television, but even 30 seconds is too long for mobile.

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Best Reads To Start 2022

Biznology

The Art of Possibility : Transforming Professional and Personal Life , by Rosamund Stone Zander and Benjamin Zander. “Anna Hart is a missing persons detective in San Francisco. The groom: handsome and charming, a rising television star. The bride: smart and ambitious, a magazine publisher. at midnight. my one love.

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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

ViewPoint

Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys. 2) Newspapers and Magazines: We all know that newspapers and magazines are in a tailspin, but is that entirely accurate?

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). You read the newspaper or a magazine. Television. Information overload can be a real problem–both personally and professionally ( big data! ). Then came the web. The list goes on and on and on.

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What Is a Marketing Vehicle?

ClearVoice

A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. . Common marketing vehicles: Television: Product placements, advertisements, news features. Digital: Online publications, email marketing, a brand’s personal website.