Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Marketing Insider Group

MAY 12, 2020

Creating content resources that can’t be easily repurposed by another person or brand. Instead of creating tired, cheesy content about coolers and where you could use one of their coolers, they choose instead to create amazing storytelling packages made up of journalism-style writing, and rich photos and videos.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Contently

APRIL 2, 2018

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. The Furrow is still in print today, making it not only the pioneer example of content marketing, but the longest running branded magazine in publication. But it never hurts to know your history.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Marketing Insider Group

MARCH 16, 2021

Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Who do you like better: the person saying “I am awesome.”

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Contently

FEBRUARY 2, 2021

She’s not the only person who’s raised this question. If you’re hiring a writer, you want to get the right person for the job. The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. My colleague wasn’t convinced.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Every magazine has its unique mission and a dedicated readership with specific challenges, interests and knowledge levels. Leave personal bias and any mention of your products or company at the door.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Launches “Notes” To Add User Comments In Search Results Search giant Google has begun testing a new Notes feature in its Google Search Labs program that allows signed-in users to share their personal experiences about specific search results, as part of Google’s ongoing efforts to surface more user-generated content (UCG) (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? Our work and personal lives have changed in very real ways. Condé Nast isn’t about to launch a magazine to help content marketers measure ROI.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Contently

OCTOBER 16, 2018

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” Janice Williams : I’m an arts and culture reporter at a magazine. I look up to media companies in terms of style, storytelling, and writing quality.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. As well as targeting a wider audience, Autodesk also wanted to personalize the content experience for each reader. Storytelling is one of the cornerstones of successful content marketing.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Because, make no mistake, the biggest factor as to whether your business thrived, survived, or didn't was how much it relied on delivering in-person experiences.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Content Marketing Institute

JUNE 8, 2018

So, let’s talk about producing content that your audience not only wants to consume but will seek, content that’s deeply and personally relatable, content that people interact with and share with their networks. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Contently

JUNE 19, 2019

Her work has been published in Forbes, Business Insider, The Week Magazine, Yahoo News, and more. She owns Jennifer Billock Creative Services, which focuses on magazine writing, culinary travel materials, book editing and writing, and corporate creative copy. Jennifer Billock. Jennifer is a writer, editor, and bestselling author.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Atomic Reach

MAY 9, 2019

Carla Johnson is a Keynote Speaker, Storyteller and Author. She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.

Storytelling 88

Storytelling Business Work Management Opinions 88

Integrated B2B

JULY 28, 2020

Say for example, you have written a magazine article for a global industry magazine and need someone to give it a once-over before submitting it to the editor. I have frequently ‘lifted’ otherwise dry and highly technical content so that it is easier to understand by the lay person. Storytelling magic. Personality shines.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” JLL’s Americas team had considered the idea of a magazine before the rebrand. “Nobody just buys the art … They want the stories behind the art.”.

Trust Marketing 65

Trust Marketing Content Marketing Work Management Paid Search Agency 65

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet. It’s the first line of her About Us page.

Work Management 103

Work Management Storytelling Business Differentiation 103

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information.

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine. Magazines like Time are introducing new ways to read print by overlaying AR.

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Contently

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The epitome of this person is my friend Margaret Magnarelli. She’s the former editor of Money magazine and now the VP of marketing at Monster.com. Millions of people read Monster’s content each month.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. Secondly, the whole storytelling approach is appealing to musicians. On the contrary, it will most likely add to their personal brands. “I Don’t Talk About the Brand.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Contently

JUNE 1, 2020

Travel photography fares no better—just look at Insta Repeat , which collates formulaic Instagram posts with pithy captions such as “Person standing centered at the end of dock” and “Person standing at the edge of this one cliff.” Use humor and personality. ” View this post on Instagram.

Content 188

Content Keywords SEO Copywriting 188

nDash

JANUARY 26, 2022

My personal website, Electrotonicletters.com , glosses some stories of Victorian history of science. I particularly love to focus on SEO blogs that contain actionable advice, or magazine articles that prompt reflection or encourage human connection. You can also follow me on Twitter @kameronsanzo. Alexandra Steffgen. Boma Wokoma .

SEO 52

SEO Copywriting Storytelling Domain 52

BOP Design

FEBRUARY 24, 2020

You may pick up a print magazine and read the article from the first word to the last word. Storytellers. I’ve said it in previous posts and I’ll say it again, storytelling is a skill that can be learned – but it takes practice (and a lot of it). Contact us today for a personalized consultation. Think about it.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

Content Marketing Institute

FEBRUARY 28, 2018

Before: ‘Just a bottle shot in a magazine’. The company image was “just a bottle shot in a magazine.” Lisa set out to capture the personalities behind the wine.@LisaMattsonWine LisaMattsonWine set out to capture the personalities behind @jordanwinery. The almost 40-year-old brand had not kept up with the times.

Video Marketing 106

Video Marketing Content Marketing Content Marketing & Strategy 106

Atomic Reach

JANUARY 3, 2019

Martin Butters is the leader that is at the helm of markITwrite, an organization that provides digital content and SEO services for multiple magazines and websites. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

FEBRUARY 12, 2019

.” John Bucher, mythologist and narrative strategist, believes “immersive storytelling and location-based experiences will draw customers to brands like never before” because people crave the experiential. The all-important personal touch is tough to achieve from purely online strategies. Recommended for you.

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

Outbrain

FEBRUARY 15, 2023

When advertising first started, brand awareness was the only metric used, with traditional forms of media such as billboards or TV not having ways of tracking conversions – i.e. there was no way to determine whether a sale occurred because some saw your ad in a magazine. That being said, brand awareness is never going away.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

ClickZ

JANUARY 21, 2021

The glasses stay fixed in their place even if the person moves and tilts their head. AR technologies for product packaging can benefit you in a number of ways: Powerful brand storytelling. By using the app’s viewfinder option, the users can look for additional game cues hidden inside the game magazine, billboards, and print ads.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Contently

JANUARY 3, 2017

And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. For example, writing for Red Bull will carry the same weight as writing for Outside magazine. We’re going to see an increased investment in storytelling as a core communications strategy. It’s the new TV commercial.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Heinz Marketing

FEBRUARY 24, 2020

I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today. I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops.

Top of Funnel 60

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 60

nDash

NOVEMBER 23, 2020

I write informative articles infused with personality and a touch of humour, creating a personal connection between company and customer. My areas of focus include storytelling, business, psychology, and mental health. Rachel Lake – Creative Storyteller. “My Area of expertise: Personal training . Body image.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Content Marketing Institute

SEPTEMBER 6, 2018

If you are looking for the inspiration to advance your content marketing practices, I highly recommend checking out some of the noteworthy efforts this year’s Project of the Year winner and finalists have produced: Ideas of Order magazine. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80