Content Standard

JULY 19, 2016

It isn’t hard to see why a visitor might be more trustful of your brand after they’ve learned about it from a mailing or magazine, as opposed to one of a thousand other display ads ( that they’re likely blocking anyway ). Here are some ways easy ways to accomplish this: Microsites and Landing Pages.

Top of Funnel 40

Top of Funnel Marketing & Strategy Marketing Strategy Digital Marketing Funnels 40

The Point

FEBRUARY 10, 2010

USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. The key can be used in conjunction with direct mail, brochures (for example, as a trade show handout), or magazine inserts. Each key is coded to enable precise campaign tracking.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Unlike sidebars and widgets, microsites are like websites within websites.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

RebelMouse

FEBRUARY 28, 2019

United Airlines' Journey Contest is another great example that drove incredible engagement: PAPER Magazine 's " Break the Internet Awards " is yet another example of a successful campaign. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

United Airlines' Journey Contest is another great example that drove incredible engagement: PAPER Magazine 's " Break the Internet Awards " is yet another example of a successful campaign. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. And King Arthur Flour returned to paper with the recently launched Sift Magazine , a high-end quarterly print magazine appeals to devoted bakers.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Vidyard

JANUARY 4, 2017

We split up the initiative into smaller chunks: the video capture, the video production, and the microsite.” We already tell customer stories very well with The Furrow and Homestead magazines, so our employees appreciated that this campaign puts even more focus on our customers.”.

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Marketing Insider Group

JANUARY 28, 2015

How do you factor in traditional content to your strategy, like a printed magazine? If print magazines are still a source of information for your audience, then they most certainly should be a part of your content strategy. Finally, Rent the Runway launched a microsite dedicated to its user-generated content.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Adobe Experience Cloud Blog

OCTOBER 17, 2018

This is further corroborated when you look at digital brands still committed to print such as Red Bull, who still maintain a print magazine despite their extremely successful and far-reaching digital presence. That is to say—people don’t consume magazines in the same way that they consume Buzzfeed articles. White Space.

Design 134

Design Advertising Agencies Planning Microsite 134

Hubspot

DECEMBER 14, 2010

They can be incredibly complex, involving special events, intricate mailings, interactions with microsites and landing pages and so on. They love going into a store or customer with their product featured in a major magazine. As a reminder, PR campaigns are often more than just sending out a release and contacting the media.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

WebMarketCentral

AUGUST 1, 2007

Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Running online ads on industry trade publication sites and ads in trade magazine e-newsletters are potentially helpful though expensive tactics. in your booth. Build links from relevant technology forums.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

ClearVoice

NOVEMBER 22, 2021

Landing pages and microsites. Printed newsletters or magazines. Advertorials or native content. Blog posts. Digital newsletters. eBooks or whitepapers. Infographics. Interactive tools. Social content. Live video. Mobile apps and SMS messaging. Website content. Resource guides.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.

Enterprise Management 60

Enterprise Management CMS Development Digital Asset Management Industry CMS 60

Biznology

SEPTEMBER 23, 2014

Well, according to Runner’s World magazine , a runner is anyone who straps on a pair of shoes and ambles down the block. To support the campaign of this type, I always develop and design a social media news release (SMNR) — a microsite — to make it as easy as possible for all the bloggers I pitch. What is a runner?

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

SnapApp

NOVEMBER 17, 2016

This epic microsite from Wired in partnership with Netflix won awards for its editorial-style native content. A flipbook is a bit like a digital magazine crossed with a slide show. See how Content Marketing Institute did it with their Rolling Content Magazine. This A Love Story Game from Chipotle is actually a mix of mediums.

Demand Generation 48

Demand Generation Demand Microsite Generation 48

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

OCTOBER 8, 2015

With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. First Round Magazines. Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. 6) First Round Magazines. 6) First Round Magazines. It can quickly become unfocused. What It Does Well.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. But the campaign was still skewered by the Daily Dot , CBC News , and New York Magazine, which called GIF The Feeling a “ hilarious and regrettable ” mistake. ” Share (some of) your feelings.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Hubspot

AUGUST 16, 2015

In 1999, it was named "Product of the Century" by Fortune Magazine. During the next 20 years, Lego ran a variety of marketing projects such as launching the children's magazine Lego Clicks (now Lego Club Magazine ), creating a series of children's books in collaboration with the Danish Egmont Group, and undergoing several logo redesigns.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Content Marketing Institute

MARCH 15, 2018

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Sign up to receive your free subscription to our bimonthly, print magazine. Use @Facebook Canvas for greater flexibility to promote your #content assets. lukekintigh Click To Tweet.

Marketing AI 103

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 103

Webbiquity

JULY 26, 2010

B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Chas Cooper ( @Chas_Cooper ). Google’s Next Big Thing , April 24, 2010. Debunking the Viral Coefficient , May 15, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

APRIL 20, 2015

Their website reads just like a fashion magazine. Kohler pays homage to its history on a Tumblr microsite , transporting the visitor back to Wisconsin where an Austrian immigrant farmer created an enamel “hog scalder.” On the other hand, there is Kohler—the Vogue of the bathroom industry.

Personalization 40

Personalization Brand Identity Branding Microsite 40

Webbiquity

FEBRUARY 21, 2012

eBooks / digital magazines. Microsites. . • Presentations. Product data sheets / brochures. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters. Online tools / apps. Guides / toolkits. Bylined articles. Virtual events. Buyer’s guides.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

FEBRUARY 24, 2017

Time magazine launched the interactive “burger builder”: With the burger builder, find out which cities share your taste in burgers, and share your results. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. New Burger Capitals of America. Infographics. Whitepapers.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

ClearVoice

NOVEMBER 27, 2019

I’ve also worked on a (now mind-boggling) number of content types… Ads, animations, apps, articles, award programs, audio, banners, billboards, bios, blogs, boilerplates, books, broadcasts, brochures, calculators, case studies, charts, chats, collateral, contests, courses, data studies, decks, demos, direct mail, directories, displays, (..)

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Buzz Marketing for Technology

JULY 28, 2008

Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. Wireless Technologies for the Campus Enterprise. Wireless technologies have fostered profound changes in teaching, learning and campus communications. Newsletters. Feeds Subscription. Contact Us. Campus Technology |.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Hubspot

FEBRUARY 15, 2017

Enter the Effective Mobile Marketing Awards -- the product of Mobile Marketing magazine, “a specialist in the delivery of mobile marketing and tech news and research.” Since then, a microsite has been dedicated to the partnership. It almost seems inevitable that a celebration of the best mobile marketing would follow.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Marketing Insider Group

JULY 1, 2020

It has everything anyone interested in or who works in the tech industry could be interested in: A monthly online magazine, FOCUS. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day !

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Webbiquity

FEBRUARY 21, 2017

A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Google Review Count: 70.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

APRIL 23, 2013

Content marketing guru Joe Pulizzi presents a fascinating history of content marketing, from cave paintings and 19th-century “customer magazines” through the emergence of corporate blogs, business video, microsites, and the proliferation of content marketing sites, books and resources.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. Dollar Shave Club: MEL Magazine. A few years ago, the company even had a program for writer residencies. 11JTCLer3w.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60