Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. .

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. Hardly the kind of immediate, instinctive response we direct marketers look for. Each key is coded to enable precise campaign tracking.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

RebelMouse

FEBRUARY 28, 2019

United Airlines' Journey Contest is another great example that drove incredible engagement: PAPER Magazine 's " Break the Internet Awards " is yet another example of a successful campaign. PAPER Magazine leveraged this feature last year and snagged impressive engagement. Grab the embed code from the section.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

United Airlines' Journey Contest is another great example that drove incredible engagement: PAPER Magazine 's " Break the Internet Awards " is yet another example of a successful campaign. PAPER Magazine leveraged this feature last year and snagged impressive engagement. Grab the embed code from the section.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Content Marketing. Content marketing is a technique for building relationships with prospective customers. Microsite. Landing Page. Facebook apps ).

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Vidyard

JANUARY 4, 2017

Every company has a target market, right? And more importantly, what happens when your traditional marketing messaging just won’t cut it? The campaign featured five families, working on everything from smaller hobby farms to larger homestead renovation projects, and it turned traditional vehicle marketing on its head.

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

The ROI Guy

SEPTEMBER 29, 2010

As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Hubspot

DECEMBER 14, 2010

However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. If PR did not drive sales, modern public relations would not be a part of a company’s communications and marketing efforts. In my experience there usually is.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Adobe Experience Cloud Blog

OCTOBER 17, 2018

Graphic design is one of the oldest forms of communication for design and marketing. Expertise in this field is a crucial element in almost all marketing campaigns , and marketers need to know how to use it effectively. That is to say—people don’t consume magazines in the same way that they consume Buzzfeed articles.

Design 134

Design Advertising Agencies Planning Microsite 134

ClearVoice

NOVEMBER 22, 2021

Marketing content has value to small businesses. Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” So the investment in the content may be more far-reaching than other forms of marketing.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

WebMarketCentral

AUGUST 1, 2007

Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Running online ads on industry trade publication sites and ads in trade magazine e-newsletters are potentially helpful though expensive tactics. in your booth. Build links from relevant technology forums.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. I know, I know.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. 21% say they are successful at tracking ROI (source: Ad Age ).

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

MARCH 18, 2018

But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

AUGUST 16, 2015

In 1999, it was named "Product of the Century" by Fortune Magazine. This is a testament to both the quality of the product and the strength of its marketing. A History of Lego Marketing. There isn't much recorded about Lego's marketing efforts during the first several decades since its founding. Toy Industry Hall of Fame.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

SnapApp

NOVEMBER 17, 2016

Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little … flat. There’s something in here for every marketing department to consider. Here are 19 marketing examples that are NOT PDFs.

Demand Generation 48

Demand Generation Demand Microsite Generation 48

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Microsites.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Content Marketing Institute

MARCH 15, 2018

The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's In April 2017, the number of people using Instagram Stories surpassed the number using Snapchat stories, making it a must-use channel for many marketers.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. Take a look!

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Coca-Cola, a company (and Contently client) often leading the charge in creative and sophisticated marketing, appeared to have followed the UGC playbook here. We just won’t put up with selfish, blatant marketing stunts.”

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Content Standard

APRIL 20, 2015

It is in this moment of paralysis that I want to throw my hands up and surrender, when the marketer steps outside the consumer in me and shouts to manufacturers across the World Wide Web, “I am your target audience! Their website reads just like a fashion magazine. Nurture me, educate me, and—for Pete’s sake— convert me.”

Personalization 40

Personalization Brand Identity Branding Microsite 40

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. So why would businesses use storytelling in their marketing efforts? Interactive storytelling blurs the line between art and marketing. As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

ClearVoice

NOVEMBER 27, 2019

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. So when I hear a marketer call a content type a “strategy,” I wonder if they’ve ever typed even a few keystrokes with thoughts beyond the electric impulses needed to twitch their fingers.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Buzz Marketing for Technology

JULY 28, 2008

Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. Wireless Technologies for the Campus Enterprise. Wireless technologies have fostered profound changes in teaching, learning and campus communications. Newsletters. Feeds Subscription. Contact Us. Campus Technology |.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28