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4 Building Blocks of a Strong Content Marketing Strategy for 2016

SnapApp

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. .

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

United Airlines' Journey Contest is another great example that drove incredible engagement: PAPER Magazine 's " Break the Internet Awards " is yet another example of a successful campaign. PAPER Magazine leveraged this feature last year and snagged impressive engagement. Grab the embed code from the section.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

United Airlines' Journey Contest is another great example that drove incredible engagement: PAPER Magazine 's " Break the Internet Awards " is yet another example of a successful campaign. PAPER Magazine leveraged this feature last year and snagged impressive engagement. Grab the embed code from the section.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

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17 Great Microsite Examples for Driving Buyer Interest

SnapApp

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Marketing content has value to small businesses. Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” So the investment in the content may be more far-reaching than other forms of marketing.

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Mizuno running long tail outreach marketing case study

Biznology

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Long Tail Blogger Outreach.