Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. A well-told story can make customers feel connected to a brand, fostering loyalty and trust. It’s about nurturing customer loyalty and advocacy.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. YouTube is another place to target your key demographic by their interests. Such intentional behavior indicates a high potential for customer loyalty. Sooner or later, you have to decide how to advertise online if you want to grow.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Navigate the Channel

JANUARY 25, 2018

Establishing a presence within the B2B space can build partnerships, connections, and loyalty. Don’t Dismiss Word-of-Mouth. Word-of-mouth advertising is what traditional marketing was built on. YouTube has traditionally been where many consumers get their information. Cultivate Influencers.

Word of Mouth 85

Word of Mouth Ad Building Effectiveness Marketing & Strategy 85

Marketing Insider Group

NOVEMBER 3, 2020

Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. This builds customer loyalty.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

The Lead Agency

MAY 10, 2023

By actively engaging with your customers, you build trust, strengthen relationships, and foster loyalty. Social media is a two-way street to connect, address inquiries, and respond in real-time, nurturing relationships, trust, and customer loyalty. Embrace the social media wave and reap the rewards. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. It increases the chances of customers becoming brand advocates, sharing their positive experiences on social or through word-of-mouth.

Work Management 114

Work Management Marketing AI Branding Brand Identity 114

Valasys

JULY 31, 2023

Once they take the leap and become customers, continue engaging them to foster loyalty and word-of-mouth referrals. If you’re a cybersecurity company, partnering with a renowned cybersecurity expert on YouTube can introduce your services to a wider audience concerned about online security.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Martech

MAY 27, 2022

An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth. Customer retention : Since customer acquisition cost is often cited to be 5x the cost of customer retention, it is wise to increase your focus on building customer loyalty. Source: Taylor Peterson.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Mobile Advertising 107

Kevin Indig

AUGUST 7, 2023

If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! The first experience yields brand loyalty, the second one a search for alternatives. If we think about trust as a precursor to brand loyalty, credibility is a precursor to trust. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Convince & Convert

DECEMBER 13, 2011

And it’s about building loyalty and triggering word-of-mouth by doing it well. For companies that don’t truly believe in the primacy of the customer, all the Twitter and Facebook and blogs and YouTube in the world won’t change their fortunes. And actions speak louder than words.

Word of Mouth 167

Word of Mouth Business Social Media Loyalty 167

EveryoneSocial

AUGUST 2, 2022

The difference between brand affinity and brand loyalty. But wait, this feels kind of similar to the term brand loyalty. When people feel connected to your brand and believe in it, it’s much easier to grab their attention, build word of mouth , and create demand for those wanting to use your product or service.

Ad Building 52

Ad Building Branding Brand Identity Word of Mouth 52

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing. Buzz Marketing. Campus Marketing. Voice Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Valasys

JUNE 19, 2020

To sustain your businesses during the current crisis, and beyond on the road to explore new normalcy, you need to focus on building brand equity and customer loyalty. By prioritizing our customers’ needs we invite customer loyalty, retention, and expansion of our existing customers-base.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. This is especially true with B2B, where a whopping 91% of purchases have been influenced by word-of-mouth referrals and recommendations alone. ?

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Convince & Convert

JANUARY 25, 2016

In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects. “I

Branding 99

Branding Brand Identity Loyalty Word of Mouth 99

DivvyHQ

JUNE 26, 2019

It doesn’t matter how many times people watch their humorous ads on YouTube or share them with their friends. Conformity: If the product’s quality matches what the message promises, you’ll retain your customers and win more through word of mouth. Ogilvy’s principle applies to social media, too.

Paid Content 86

Paid Content Paid Search Agency Top of Funnel Content Marketing 86

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s how reviews and testimonials work—they’re the word of mouth of digital media. Moreover, 70% of viewers purchased from a brand after watching their YouTube video as Google tells us.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Single Grain

OCTOBER 12, 2023

Offering a refund in a case like this could have turned a bad experience into a positive one, encouraging customer loyalty and positive reviews. Last Word on Bad Business Policies: Just Don’t Do It The real cost of bad business practices is not just financial; it extends to brand reputation, customer loyalty, and future growth.

Loyalty 98

Loyalty Cost Branding Brand Identity 98

Hubspot

APRIL 16, 2018

That’s why we created this list of YouTube and Facebook video metrics that’ll shed light on the things your boss actually cares about, like how much your audience engages with your video, what video topics they crave, and how video affects your website’s performance. Social sharing is also one of the best forms of word-of-mouth marketing.

Video Marketing 96

Video Marketing Top of Funnel Click Rate Lead Scoring 96

Optinmonster

DECEMBER 21, 2023

It can help raise awareness about your new product and improve your word-of-mouth marketing. Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon! Influencer marketing can improve brand awareness (89%), brand reputation (87%), and customer loyalty (87%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

DECEMBER 8, 2020

Brand loyalty is being tested. Rather than centering its YouTube page around content that highlights products, sales, and deals, Target features a playlist aimed to help shoppers and communities during COVID-19. How Purchasing Behaviors are Changing in 2020. Looking to learn more about how businesses are evolving in 2020?

Research 101

Research Branding Brand Identity Budget Programs 101

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It’s even that random food vlogger on YouTube raving about the best cafe in town. And guess what?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Marketing Insider Group

OCTOBER 5, 2015

Moz – For optimizing SEO, word-of-mouth, and brand awareness. TinyPulse – For keeping a pulse on employee happiness and loyalty. YouTube – For entertainment and miscellaneous education. Maptive – For quickly data interpretation and action upon complex location-based data. Social Analytics. Customer Support Tools.

Startups 100

Startups Tools Best Practices Word of Mouth 100

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Valasys

MARCH 9, 2020

Read more on How to Build Customer Loyalty with Content Marketing. Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

LeadSquared

DECEMBER 18, 2018

Additionally, you can make short videos for YouTube as well and run ads for the same. YouTube even allows you to know how much of the video ad a lead has watched and the bounce rate as well. Loyalty: Aim: To get the customer to repeatedly buy from you, either new purchases or upsell/ cross-sell.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Sharpspring

JUNE 25, 2020

Whatever channel you choose, forming personal relationships with customers fosters loyalty and motivates them to recommend your product or service to others. Make it easy for customers to spread the word about your product or service by providing “share” links on your website and in emails.

Automation 58

Automation Marketing Automation Services SMS Advertising Agencies 58

Outgrow

FEBRUARY 12, 2023

For instance, other than asking them to write posts, you can ask them to take over your account, and host giveaways and LIVE sessions on social media platforms like Instagram, YouTube, and Facebook. Let’s consider an example – Dunkin’ has a popular loyalty program called DD Perks Rewards.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Outgrow

MARCH 2, 2021

Moreover, providing surveys of this sort allows brands to build their customer’s trust and increase customer loyalty and satisfaction. . II - Implement Loyalty Programs. Another crucial e-commerce marketing tip is loyalty programs. After your customers have showcased their loyalty to your brand, it’s time to share those rewards!

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Valasys

MAY 28, 2020

Apart from seeing the benefits of event marketing from an obvious sales perspective, the marketers should understand that event marketing can be an effective way of gaining some additional revenue through positive Word-of-Mouth-Marketing (WOMM) and also fetches a golden opportunity for building up customer loyalty.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Hubspot

AUGUST 6, 2018

Allen Solly’s YouTube account. Nivea’s creative campaign likely encouraged word-of-mouth advertising between parents in Brazil, and it also showcased the brand as being thoughtful and innovative. Nivea Protege YouTube account. Image courtesy of. But they might not be. Image courtesy of. Uber and Spotify.

Examples 52

Examples Mobile Advertising Amazon Advertising Agencies 52

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. YouTube has been one of its early successes. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. But if you want to take a peek at our most recent project, we’re very proud of it.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115