Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Web Series.

Youtube 97

Youtube Advertising Channels Word of Mouth Storytelling 97

Hubspot

APRIL 4, 2019

In other words, staying laser-focused on retaining attention is actually the best strategy for acquiring new attention because your current customers are providing so much word-of-mouth marketing -- it’s like a flywheel. On YouTube, you retain attention by attracting subscribers to your channel.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Contently

FEBRUARY 8, 2022

Tesla’s full marketing strategy is essentially word-of-mouth. This page can be listed in many different ways, like Case Studies , Customer Reviews, or any variation of those, but essentially they are written or video reviews from customers or stories highlighting their successes or excitement about your products.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 98

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 98

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: Semrush.

Top of Funnel 331

Top of Funnel Work Management Marketing Management Content Marketing 331

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

B2B Marketing 106

B2B Marketing Search Marketing B2B Multi-Channel 106

Spiralytics

APRIL 12, 2023

YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Brands can use YouTube to promote their products or services through user-generated content (UGC) like vlogs, tutorial videos, and YouTube Shorts created by people who have no connection to the company but share their user experience.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Navigate the Channel

MAY 24, 2023

Some products lend themselves to a gritty, hand-held phone video vibe, but most need the visual eye of a professional to bring them to life. In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But Facebook tracks them for a good reason.

Video Marketing 98

Video Marketing Top of Funnel Click Rate Lead Ranking 98

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Video marketing (yes, again and still!) Video content is inherently more engaging and visually appealing than text or static images. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ActiveDEMAND

NOVEMBER 15, 2021

Most marketing agencies get leads through repeat business, word of mouth, business groups, and by creating award-winning work. Some of those agencies will engage in inbound marketing: using blog posts, SEO, social, podcasts, YouTube videos, and other inbound channels. Conclusion.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

Contently

OCTOBER 14, 2020

Enter webisodes, a novel video format with action, animation, and volume. Word of mouth was crucial, so the PR firm leaked information that the lead actress was possible in relationships with both Puff Daddy and Robbie Williams. Summit High: Hollywood for Washington, D.C. The early Web circa. My main account was the U.S.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Hubspot

APRIL 26, 2019

Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. Consumers trust word of mouth the most. Videos and your website are both crucial for brand engagement.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

SendX

JANUARY 5, 2020

This will allow you to collect email IDs in a consensual manner and also spread the word about your business. Idea # 06: Use the power of Word of mouth Know a friend who has friends interested in your line of business? Word of mouth is often underestimated but can go a long way in increasing your brand’s reach.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Some might prefer to read blog posts, while others will sign up to your YouTube channel or subscribe to your podcast. Source: [link]. Quick Takeaways. Source: [link].

Planning 361

Planning Top of Funnel Marketing & Strategy Paid Search Agency 361

Scoop.it

JANUARY 20, 2022

They are the company’s partners who use word-of-mouth marketing to promote a product or service. Their photos, blogs, or videos captivate and encourage people to buy anything from high-end jewelry to a natural fruit snack. Brand ambassadors often have their own blogs on Instagram, YouTube, TikTok, or personal websites.

eCommerce 85

eCommerce Brand Identity Branding Word of Mouth 85

Magisto

JANUARY 13, 2020

So you already know that your business needs video, and you’re eager to start growing your business with video marketing. We have the ultimate list of the videos you need to kick start your strategy. About Us video. Testimonial video. Holiday videos. How-to videos. Inspiration video.

Video Marketing 59

Video Marketing Template Word of Mouth Marketing & Strategy 59

Hubspot

MAY 29, 2020

For example, if your target audience is parents, you can create a video that's focused on the parent/child relationship. The goal is to attain national attention by sheer shareability and word of mouth. Create YouTube content. YouTube is one of the best channels to disseminate your grassroots marketing content.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Don’t have the budget to work with YouTube influencers? and The Viral Fever in India.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Martech

MAY 27, 2022

An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth. Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere. Standing out from the clutter. Here’s our guide.

Advertising Agencies 116

Advertising Agencies Advertisements Advertising Mobile Advertising 116

Magisto

DECEMBER 24, 2019

So you already know your business needs video marketing, and you’re eager to start growing your business with video. Here’s the ultimate list of the videos you should start with. About Us Video . An “About Us” video can be used across different platforms – social media, email marketing, your website, and more.

Video Marketing 52

Video Marketing Template Word of Mouth Marketing & Strategy 52

The Lead Agency

MAY 10, 2023

YouTube boasts an impressive 2.527 billion users, making it a prime platform for advertising. Happy customers will become advocates for your brand and help spread positive word-of-mouth. Photo source: marketingcharts.com According to the Media Reactions study by Kantar, online video and video streaming are on a roll this year.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Vidyard

MARCH 1, 2016

If you have a genuine following and a consistent stream of helpful content and insights, one of the key ways you can accelerate your influencer status is by investing in video. Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way. Interview Other Influencers.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Sharpspring

APRIL 7, 2017

In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice. The problem is, video isn’t easy to create. Do you want to use video to generate more leads ? Record the video.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Video Marketing. Word of Mouth Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. When you sign a new contract, for example, you could send your customer a personalized video or a custom piece of content geared toward a particular pain point that came up during the purchase process.

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel.

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

Valasys

JULY 31, 2023

Once they take the leap and become customers, continue engaging them to foster loyalty and word-of-mouth referrals. You create insightful blog posts, engaging videos showcasing your product’s features, and host webinars addressing common industry challenges.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

EveryoneSocial

FEBRUARY 16, 2021

Word of mouth continues to be a valued way for buyers to make decisions. Encouraging sharing on social as part of a company’s culture is a growth strategy at businesses that understand the power of word of mouth marketing and leveraging employees as brand ambassadors. Billion industry in 2021. Authentic Content.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

KoMarketing Associates

DECEMBER 14, 2015

WORD-OF-MOUTH MARKETING. The most effective marketing tactic has been word-of-mouth marketing. 2015 was the year in which the hot, and effective marketing tactics seemed to be all about mobile-friendly websites, email opt-ins, landing pages and webinars, video (both YouTube and Facebook) and engagement on Instagram.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Go Beyond SEO

MAY 31, 2018

It’s not only about who your connections are, but who their connections are, allowing you to benefit from existing connections as well as promoting your business through word of mouth. Try not to use just text posts; use images and videos. Just because you have a LinkedIn company page doesn’t mean it’s going to market itself.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing. His posts cover all about video marketing. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? It’s hard to believe.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Buffer

SEPTEMBER 26, 2018

Video views. With more than one billion people using Stories and vertical video formats across Facebook, Instagram, IGTV — and even YouTube… Have you wondered what this means for your business? Facebook Stories ads deliver your message in a fullscreen, immersive environment. Brand awareness. App install. Conversion.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

Oktopost

NOVEMBER 14, 2022

This is especially true with B2B, where a whopping 91% of purchases have been influenced by word-of-mouth referrals and recommendations alone. ? Creating video content is also a great strategy. According to studies, 82% of content views on the internet are on videos alone. How does a B2B influencer strategy work?

Webinar Metrics 70

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 70

ConvertKit

JANUARY 30, 2022

Together with his wife Hanna at Mapped Out Money , he shares advice on financial independence with more than 47,000 YouTube followers and 10,000 email subscribers each week. “At With email marketing, that means growing your email list and feeding your acquisition loop, including increasing online word-of-mouth through referrals.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91