SendX

OCTOBER 20, 2020

Some of the benefits of customer appreciation emails include: Increase customer loyalty and repeat purchases More customer marketing through referrals and positive reviews Additional opportunities to upsell without extra ad costs In this article, we’ll show you nine different types of customer appreciation emails including real-life examples.

Loyalty 195

Loyalty Amazon Email Marketing Paid Search Agency 195

SmartBug Media

FEBRUARY 1, 2024

A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. They are cost-effective, increase brand loyalty, reduce customer churn, and generate more revenue for your business. Transactional emails are just one type of customer retention email.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Zoominfo

SEPTEMBER 1, 2019

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Martech

APRIL 9, 2024

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Open the report What is first-party data advertising?

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Ideally, you want to find a balance between personalized marketing and relevant law compliance. The Benefits of Personalization. Information about consumed media. Time of day.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software?

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join Enterprise Lite to work with all of these Personal Branding influencers! Join us today !

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 64

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. In this article, you will learn how to collect and use big data to strengthen customer service.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

SmartBug Media

FEBRUARY 8, 2023

The process of understanding the customer based on their interests, demographics, and behaviors is known as personalization. Personalization makes a customer feel seen by the business and improves their shopping experience. For you, personalization can lead to more loyal customers and higher conversion rates.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. What is customer advocacy?

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). How do customers use social media for support? Automated phone systems? Website chatbots? Help guides? Not sure where to start?

Social Media 109

Social Media Statistics Marketing Management Ideal Customer Profiles 109

Salesforce Marketing Cloud

JANUARY 3, 2024

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Loyalty Should Be, Too. Companies need to be careful not to confuse customer satisfaction with customer loyalty; two very different measurements. Let’s Use RFM to Measure Customer Loyalty!

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.

Media 85

Media Mobile Advertising Loyalty Social Media 85

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Let’s explore six great benefits businesses reap when service and marketing unify on social.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 95

Social Media Media Lead Scoring Lead Ranking 95

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 101

Social Media Work Management Marketing Management Media 101

Stevens & Tate

SEPTEMBER 28, 2021

It showcases the products and services that you offer, as well as positions you as an expert in your industry or niche. But, did you know that it is also critical for building customer loyalty? Sharing content on social media helps drive even more traffic. The final step to building customer loyalty is to delight the customer.

Loyalty 75

Loyalty Lead Ranking Marketing Qualified Leads Top of Funnel 75

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

EveryoneSocial

MARCH 22, 2021

Building brand loyalty is one of the best ways to retain customers, attract new customers, and generate fans of your organization for years. When you provide customers and audiences with unique personalized experiences, that in-turn will create ambassadors and raving fans who remember those interactions for a long time. Yotpo ).

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

ClearVoice

AUGUST 6, 2020

You may be the content marketing lead, while another person handles social media. Teamlancing builds loyalties that are often found in traditional employment. Not only do they want to expand their own services so they can take on bigger (and more lucrative!) Newsletter and social media platform writing.

Loyalty 116

Loyalty Lead Scoring Lead Ranking Leads 116

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 88

Loyalty Ad Building Brand Identity Branding 88

Televerde

APRIL 27, 2021

It not only helps you assess how many new customers you’re gaining, but it also reveals how well you’re meeting the needs of your existing clientele and builds customer loyalty. The key to retaining customers lies in providing superior customer service. Customer service is all about delivering a positive user experience.

Loyalty 75

Loyalty Word of Mouth Demographics Social Media 75

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalization 83

Personalization Work Management Marketing Management Paid Search Agency 83

QuanticMind

AUGUST 29, 2023

Consumer trust plays a fundamental role in the financial services industry. The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship. The caveat here, however, is the handling of this data.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Salesforce Marketing Cloud

DECEMBER 14, 2023

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Make your 1:1 personalization dream come true Personalized connections at scale require strong planning, people, and technology. Here’s how you can bring those things together.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72