Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Organizing content topics and long-tail keywords around search intent is a simple way to organize your approach.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs.

SEO 141

SEO Long Tail Marketing SERP Content 141

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. Social Media Exposure: It can be difficult to create large social media followings along with a good content strategy.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

ClearVoice

APRIL 12, 2022

Research your competitors and notice how their content ranks on search engine results pages (SERPs). Does the content include lots of embedded social media content? The 2022 Definitive Guide to Social Media Image, Video and Cover Photo Sizes. Long-tail keyword phrase: golden retriever breeders in Ohio.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. So start by building a brand others are referencing, including into lists, discussing on social media, etc. Back in 2020 , I was writing about Google as an answer engine versus a search engine.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Social traffic, generated from social media apps and websites. Will you use a combination of head keywords and long-tail phrases? Organic Traffic 101. Source: Google.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. Boosting your social media efforts. Reviewing your search engine optimization strategies/SERP ranking. Creating business pages on social media networks. Encouragement for the audience to take positive action.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing? Get links locally.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Brightedge

JULY 26, 2022

It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their favorite products when searching the web. Influencer marketing has the ability to impact both on and off-site SEO.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Ranking 64

Marketing Insider Group

FEBRUARY 1, 2021

During the initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide you with buyer intent insights. Moz’s Keyword Explorer and SERP Analysis tool allows you to analyze competitor rankings for target keywords.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Directive Agency

APRIL 15, 2022

You can see the individual queries that are triggering your site to show up in the SERPs. Maybe you know that “cheap social media software” brings you users who consistently complete a free trial but then never convert because they can’t afford your tool. Further Optimizing Pages with Long-Tail Keywords.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. 💡 For more ideas on generating content for your social media and growing your engagement, check out this article.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Moz

SEPTEMBER 21, 2020

The same thing can be said for businesses that are building a social media presence or a new newsletter following. If you're using your video for social media posts, shorten the video into multiple parts to be distributed across each platform (and make sure they’re built to match each platform's guidelines ).

SEO 85

SEO Top of Funnel SERP Content 85

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. How you win the SERPs is by sticking with your particular narrative throughout an entire article, and at the same time, fulfilling the intent of that query,” Reaves adds. Do you have a list of competitors’ websites ready? . Build quality backlinks. ‘E-A-T’

SEO 111

SEO FAQ Content Work Management 111

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Higher rankings in SERPs. Encourage social media shares.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty. For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

MAY 22, 2023

Content Creation and Social Media 1. Translate the following social media copy into [language]: [copy]. Develop a content marketing strategy that includes blog posts, social media posts, and email newsletters. Create a social media calendar that includes themed content for holidays and special occasions.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. You can also post links to your content in online forums or in the comments of social media posts. how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Convince & Convert

JUNE 6, 2013

When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). So now I’m going to put Long Tail Pro to work. However, in addition to giving you search data, Long Tail Pro also gives you all kinds of ideas for alternate keyword ideas.

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

The Lead Agency

SEPTEMBER 13, 2020

Most people do not type the way that they speak, and as such, websites that currently optimised to rank highly on SERPs may not be as easily found for a voice search. This can be done by including more long-tail words into SEO campaigns and writing blogs and website content in a more conversational tone.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce".

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Parse.ly

JULY 29, 2021

Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. Incorporate multiple channels in marketing funnel stages.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Content Marketing Institute

OCTOBER 30, 2018

After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Promotion of blog posts through social media. Head over to Answer the Public and type your overarching topic to find a list of long-tail keywords that could fuel your list of ideas.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

seo.co

DECEMBER 19, 2021

And that means it’ll rank higher in the search engine results pages (SERPs). Now, don’t get me wrong; LSI isn’t the only determining factor of how your content ranks in the SERPs. This blog post will be assigned a higher relevancy score for those categories. Simple as that. Rich Answers (Ongoing).

Optimization 115

Optimization Keywords SERP SEO 115

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. Optimize New & Existing Content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Hubspot

JULY 7, 2020

When you've only marketed your brand in one country, it will take time to get a social media following, email subscribers, traffic, and other metrics from a new international audience. The way SERPs look varies across the globe. Here are four things to know. 4 Ways SEO Varies Around the World. The same goes for search intent.

Hubspot 101

Hubspot SEO Domain Content 101

seo.co

JANUARY 14, 2024

Search engine optimization (SEO) for personal injury law firms is highly competitive , but with the right strategies, we can get your law firm’s web pages to rank at the top of the SERPs. Contact us for more information about SEO for law firms and to learn more about our 100% money-back guarantee.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. When this happened, the SEO community expressed their frustration in blog posts and social media posts. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Your business may also be changing. Alternatives: Ahrefs, Moz.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. When this happened, the SEO community expressed their frustration in blog posts and social media posts. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

ClearVoice

JULY 5, 2022

For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting. You can do this by using the same short-tail and long-tail keywords as your competitors in your content to compete for rankings in search results.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52