Online Marketing Institute

NOVEMBER 8, 2010

To start, download Lenskold’s free Basic ROI Spreadsheet. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Single Grain

DECEMBER 22, 2023

This approach makes it super easy to efficiently scale your SEO efforts across your extensive product range, so that you can be sure that each item is optimally positioned in in the SERPs through automated, data-driven strategies. Aim for continuous improvement in search engine result page (SERP) positions for these keywords.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Single Grain

MAY 6, 2021

For C-level executives who might not have their hand in the daily goings on of their site, reports are a great way to review the ROI of SEO to either increase or put the brakes on the allocated funds. Hence, you can prepare more content similar to your best-performing articles to improve the ROI of your SEO campaigns.

Template 145

Template SEO Lead Scoring Lead Ranking 145

accelerate agency

FEBRUARY 12, 2023

Just keep in mind, to ensure your strategy is up-to-date and effective in the present day, you will need to stay informed with the latest news, updates and trends when it comes to algorithms and best-practices. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs).

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MAY 26, 2023

Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords. With long-tail keywords leading to better rankings and more traffic than their short-tail counterparts, it makes sense to focus on those 3-4 word search terms in your next round of keyword research. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Moz

OCTOBER 25, 2019

I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. This is a great example of a long tail keyword phrase that could provide direct conversions. Next, narrow your list down further by what you envision will have the highest ROI for your goals.

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. With such powerful data-driven insights, your SEO strategy is bound to offer a good ROI. Hence, the best way to produce content for your target keyword is by first analyzing the content that is ranking in the top 10 of the SERPs. Question keywords to target FAQ pages.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Directive Agency

MAY 26, 2017

Especially if you have recently niched your business, generating demand for your newly specialized service is going to be a long, tough road. Building brand awareness from scratch is no cake walk – especially as seeing ROI from these campaigns usually takes some time. They are interested in trends, in ROI and business strategies.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Convert

NOVEMBER 8, 2022

Mapping this out gives you a clear picture of Inputs and Outputs for marketing efforts in terms of Net ROI. Focus on Long-Tail Keywords. Another way to keep your budget lean while targeting the right audience is to focus on long-tail keywords. Focus your strategy on long-tail keywords related to your top keywords.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Oktopost

JULY 27, 2021

Customers found through SEM via PPC ads have been shown to have a High Customer Lifetime Value (CLV) and increased ROI – so why not go after more valuable leads where you can get them? These essential tips will help you create a winning Search Marketing strategy with high ROI that continues to grow your business now and in the future. .

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

Scoop.it

JUNE 30, 2022

As a result, the ROI of evergreen content is much higher in the long run compared to trendy articles. It takes a while, but the SERP (search engine results page) ranking it achieves is more stable, with high chances of improvement over time. The traffic it generates is organic and consistent. Cornerstone content. Infographics.

Relevance 81

Relevance Planning Content SERP 81

accelerate agency

JANUARY 10, 2021

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). That makes it easier to assess ROI and budget for a long-term SEO strategy. . Thanks to the aforementioned compound impact of SEO, too, your ROI increases over time. Why SaaS Companies Need a SEO Strategy.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). That makes it easier to assess ROI and budget for a long-term SEO strategy. . Thanks to the aforementioned compound impact of SEO, too, your ROI increases over time. Why SaaS Companies Need a SEO Strategy.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Advanced: $399 per month which offers unlimited SERP position history and you can save up to 100 keyword lists.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Directive Agency

APRIL 28, 2017

Search Engine Optimization (SEO) is often a long term investment in generating leads via organic results on search engine result pages (SERPs). By many, SEO is considered the more long-term, cost-effective alternative to PPC. But aiming for the featured snippet across all your niche’s SERPs is probably not realistic.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Single Grain

MARCH 30, 2023

After carefully analyzing the keywords and the ad formats, you create effective PPC ad campaigns to outrank them in the search engine result pages (SERPs). After the on-page changes are done, you acquire high-authority backlinks to your site to outrank your organic competitors in the SERPs.

Search Engine Marketing 52

Search Engine Marketing Enterprise Management Paid Content Search Marketing 52

Single Grain

NOVEMBER 12, 2020

7) Find Long-tail Keywords to Rank For. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. SERP Analysis (can you even rank?). Target search term present. Use auto-suggest to explore long-tail keywords that contain your brand name. <60 characters.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

Single Grain

MAY 5, 2020

And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords. Everything works in collaboration to deliver the best ROI. 9 SEO Trends You Can’t Ignore in 2020. Transactional Keywords.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. It can be tricky to gather an accurate ROI (return on investment) for search engine optimization, as it depends on what exactly you want out of it.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. It can be tricky to gather an accurate ROI (return on investment) for search engine optimization, as it depends on what exactly you want out of it.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. . It can be tricky to gather an accurate ROI (return on investment) for search engine optimization, as it depends on what exactly you want out of it.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

FEBRUARY 8, 2023

These types of posts play a crucial role in building a solid content strategy because they drive exceptional ROI and attract backlinks. The “People Also Ask” questions in the Google SERPs make for great titles for your H2 and H3 sections. Pillar posts are the backbone of your content marketing strategy. Let’s begin!

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Single Grain

NOVEMBER 20, 2020

Google applies several filters with the help of its ranking algorithm to present only the most relevant and authoritative result to the searchers. Since the performance of every piece of content you produce is measured, you can generate the highest ROI from your content marketing campaigns. Content Optimization Goals.

Optimization 145

Optimization Lead Scoring Lead Ranking Content 145

Single Grain

AUGUST 24, 2023

Moreover, agencies often present flexible packages tailored to your needs. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries. Backlinks tell Google that the website is authoritative, and thus you’ll have a better chance at ranking higher in SERPs.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

DECEMBER 11, 2019

Why You Should Use Long-Tail Keywords in Your SEO Campaign. Store and Currency Auto Switcher's IP tracking feature collects all the data about visits, sales and popular products from a unique geographical region and presents it as a compact visual. Definite improvement in the overall ranking. Easy to use and extremely accurate.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

seo.co

OCTOBER 25, 2021

Put simply, if your site is “friendly” to mobile devices, capable of loading and presenting content in a way that works well for mobile users, you’re going to see an increase in authority and rankings. It’s also used to produce the entries in search engine results pages (SERPs) that users will come across.

SEO 111

SEO CMS Development Mobile Marketing Keywords 111

seo.co

OCTOBER 6, 2021

Put simply, if your site is “friendly” to mobile devices, capable of loading and presenting content in a way that works well for mobile users, you’re going to see an increase in authority and rankings. It’s also used to produce the entries in search engine results pages (SERPs) that users will come across.

SEO 98

SEO CMS Development Mobile Marketing Keywords 98

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. This means that each branding effort – across television, radio, print, Internet, and in person – is presented in a similar style that reinforces the brand’s ultimate message.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. This means that each branding effort – across television, radio, print, Internet, and in person – is presented in a similar style that reinforces the brand’s ultimate message.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

SEPTEMBER 20, 2022

A content marketing firm also uses the latest SEO techniques and understands the required LSI and long-tail keywords needed to create high-quality content that can quickly rank on search engines and increase conversion rates. NP Digital offers a service to promote the content where your audience is present online.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Single Grain

SEPTEMBER 25, 2019

How will you calculate the SEO ROI? What are the keywords that will give you the maximum ROI? How many of the suggested keywords are long-tail ? Why You Should Use Long-Tail Keywords in Your SEO Campaign. How often will you keep me updated about the changes you make on our site? 2) Technical On-Page Audit.

Paid Search Agency 96

Paid Search Agency SEO Lead Scoring Lead Ranking 96

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. By following this checklist, you can make a large impact on your overall organic lead volume and ROI. In general, I recommend that most B2B firms start by developing their core content before expanding into their blog, resource, and long-tail content. Create ROI Spreadsheet.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Optinmonster

AUGUST 27, 2023

To get started, create a presentation you can show, and get ready to have a brief Q&A afterward. How to Measure Content Marketing ROI Believe it or not, many marketers don’t know what an effective content marketing program looks like, says the CMI. So, in this section, we’re going to look at content marketing ROI.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Hubspot

AUGUST 7, 2018

You’re also generating some major ROI for your company, as these content marketing stats demonstrate: Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. Once you have your audience down, paid promotion can yield a great ROI. Syndication.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101