KoMarketing Associates

AUGUST 22, 2017

When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. Email Newsletters. Long-Tail Keyword Development. Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Unbounce

JUNE 1, 2021

Since only 2% of web traffic converts , it’s worth seeing if some well-planned and well-placed retargeting ads can help bring those almost-ready-to-buy prospects back into your world. Subscribe to your newsletter. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Scoop.it

DECEMBER 29, 2022

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. The tools will then show you other relevant keywords your audience uses. A quick tip : always target the long tail keywords with low competition and high volume. See an example below from YouTube.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Buffer

DECEMBER 14, 2022

Optimizing your TikTok content for search engine optimization will help you to drive more targeted traffic to your videos, increase your chances of going viral, and gain more followers. And with the Google update that allows you to see TikToks in search results, it can also help drive new traffic to your TikTok account.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Valasys

MAY 25, 2023

Are you aiming to increase sales, boost brand awareness, or drive website traffic? Conduct Comprehensive Keyword Research Keywords are vital in optimizing your online marketing campaign for search engines and attracting organic traffic. Start by asking yourself: What are you looking to achieve with your campaign?

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

ClearVoice

JULY 5, 2022

Done correctly, keyword targeting can help your blog posts rank higher in search results, increasing your blog and website traffic. Unique blog topic ideas that reflect the relevant topics your audience is searching for now have a tendency to rank higher in search engine results than blog posts built specifically around keywords.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

seo.co

APRIL 1, 2021

Foot traffic only accounts for a portion of the potential business that a doctor can get. However, the vast majority of your search traffic as well as potential customers are going to be from local search traffic, so this should be your priority. Rank Higher by Posting Relevant Content.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Unbounce

APRIL 10, 2019

It could even end up annoying people if it isn’t relevant to them. This means you will be showing them more relevant content that is also more likely to guide them through the sales funnel. You can start out simple with curated newsletters customized for different segments. Use Retargeting to Promote Content.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

A Better Jones

AUGUST 13, 2019

Don’t forget that SEO matters for blogs, email newsletters, videos, event promotion, images - pretty much everything! Heavy research will also help you craft more compelling content that’s relevant to your readers - something Google is starting to pay much more attention to. Add hashtags - a great place to use long-tail keywords! -

SEO 53

SEO Long Tail Marketing Content Keywords 53

Content Standard

SEPTEMBER 7, 2018

Even if your company’s share of voice search traffic remains relatively low, you should expect voice search to become a more prominent traffic and conversion driver in the near future. For more stories like this, subscribe to the Content Standard newsletter. What Matters When Driving Sales Through Voice Search.

Loyalty 67

Loyalty Long Tail Marketing Brand Identity Branding 67

Marketing Insider Group

MAY 22, 2023

Write a 100-word informative, friendly Instagram caption about [topic], including relevant hashtags. Develop a content marketing strategy that includes blog posts, social media posts, and email newsletters. Write a guest blog post that provides expert insights on a relevant topic in [your industry]. Image Source: ChatGPT-3.5

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Webinar Metrics 64

Moz

SEPTEMBER 21, 2020

The same thing can be said for businesses that are building a social media presence or a new newsletter following. If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. So, how do you create a lot of great content?

SEO 85

SEO Top of Funnel SERP Content 85

Parse.ly

JULY 29, 2021

People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. Experiment with relevant (or even tangential) keywords to see what is most effectively getting your word out and providing valuable answers to your audience’s questions. Build successful marketing funnel stages.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. You need to secure space in your market with a relevant keyword while also finding a way to stand out.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

accelerate agency

MAY 24, 2023

As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. Google’s overview report will show you your website’s traffic volume and its patterns i.e. how many people are visiting and what they’re doing once they get there.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Huptech Web

SEPTEMBER 23, 2022

Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). These will be the keywords that will be relevant to your ad campaign, which you will use to generate leads.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Content Standard

AUGUST 9, 2018

To appear in relevant local searches, your local SEO game needs to be on point. Normalizing Conversational and Long-Tail Searches. Optimizing for long-tail search terms and phrases also helps you reach qualified searchers, those looking for information specific to the products or services you offer.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

SugarCRM

OCTOBER 8, 2015

SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. Long Tail Keyword: A longer, more specific keyword that is more targeted to your audience than shorter, broader keywords (think shoes for running a marathon vs. shoes).

SEO 50

SEO PageRank Lead Scoring Lead Ranking 50

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. What content converts?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Convince & Convert

DECEMBER 24, 2015

Using them in the right place and in the right amounts can still get you prime spots on search engine results pages and drive huge traffic to your site. It’s OK to use synonyms, phrases, and figures of speech that stand in for your keyword, as long as they mimic natural speech patterns. Get our Definitive email newsletter.

Keywords 103

Keywords Optimization Lead Scoring Lead Ranking 103

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. UTM routine for social and email traffic implemented via Google Sheets & UTM.io. Let's dive in.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

SugarCRM

MARCH 2, 2016

Search engines never forget, and that means if you properly optimize your content, search engines will keep attracting new audiences long after you’ve stopped heavily promoting your content. To start, you should develop a list of keywords that are relevant to your content. 5 SEO Best Practices to Follow. Marketing Insights.

SEO 50

SEO Practices Best Practices Content 50

EMagine B2B Blog

JANUARY 6, 2019

In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic. You’ll also bring in highly targeted traffic that will be more adapt to connect with your offering and convert into leads, customers, and revenue.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Content Standard

APRIL 6, 2015

Prioritize Keyword Relevance Over Volume. Choose your keywords based on relevance, not volume. Broad searches with short-tail, high-volume terms return many results, making it immensely competitive to achieve rankings. Therefore, more volume doesn’t necessarily translate to more traffic. When selecting keywords.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Subscribing to your newsletter. It’s in this range that traffic steadily increases, and you’ll start to see the benefits of compounding organic traffic. Downloading an ebook or white paper. Brand awareness.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Optinmonster

FEBRUARY 10, 2024

Incorporating your posts into e- newsletters and encourage personal responses. Optimize Your Content For Search Engines Search engine optimization is what makes your site easily discoverable by users searching for terms relevant to you. Link your new posts to other relevant content or to “top searched” pages (if relevant).

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. A consistent SEO strategy will contribute to a steady increase in SERP ranking among keywords and help elevate PageRank, driving traffic for years to come. ” I buy this theory.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. A consistent SEO strategy will contribute to a steady increase in SERP ranking among keywords and help elevate PageRank, driving traffic for years to come. ” I buy this theory.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Hubspot

SEPTEMBER 16, 2013

Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. Tip #5: Drop users on the most relevant page within your website.

Google 28

Google Adwords Landing Pages PPC 28

Single Grain

OCTOBER 25, 2023

The core components of programmatic SEO include: Keyword Research: Identifying a list of long-tail keywords that have high search intent but lower competition. Content Generation: Populating the template with relevant content. The long-tail strategy is particularly advantageous for businesses with established domain authority.

Long Tail Marketing 52

Long Tail Marketing SEO Examples Top of Funnel 52

Marketing Insider Group

AUGUST 23, 2021

Users find that information in published content, whether in blog posts, forums, videos, social media conversations, email newsletters, or other forms of digital communication. Even better, they’ll share it with others, building your site traffic with every share. Make the next step relevant to their search.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Hubspot

MARCH 10, 2016

The percentage of clicks consistently drops off as you go further down the page, because a more relevant result is, logically, usually at the top of search engine results. This makes having a detailed, relevant, and eye-catching meta description that much more important. . – via HubSpot. 2) Use 1-2 Keywords. The Exception.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Marketing Insider Group

JANUARY 23, 2023

Doing so will generate more traffic, leads and conversions. Attracts Site Traffic Content-rich websites attract more traffic and work hard towards driving revenue and achieving company goals. The key to driving revenue with traffic is to create content that addresses the challenges and questions of your target audience.

B2B Thought Leadership 271

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 271

Single Grain

JULY 10, 2023

Search engine marketers now have to get traffic to their website while Google is pushing more brands to provide specific excerpts of information for the SERPs. Users no longer need to visit a website to access relevant information, affecting the number of clicks generated from organic search results.

Optimization 52

Optimization SERP Long Tail Marketing Click Rate 52

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. Enterprise SaaS SEO is a marketing strategy that focuses on optimizing and scaling large Software-as-a-Service websites (with thousands or millions of pages) to increase profit margins through organic traffic.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52