Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in lovely places and glaring the Hand-Wringers back to the corner. m sad because marketers are inherently lazy and when times are good we fling money in the general direction of our agencies and head out to the gym, secure in the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in tough times. How wonderful! The recession is over! MORE >>

In the past, companies competed based on things like manufacturing and distribution strength, the power of information. In the digital work, there no longer are barriers to potential entrants or substitutes - competition can come from anywhere. Customers have real-time information about pricing, product features and competitors. In their new report “" Competitive Strategy In The Age Of The Customer ," Forrester Research stresses that companies must be more than customer focused, they must be customer obsessed. Today these factors are non-existent. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” MORE >>

In 2007 we experienced some real progress toward the Mobile Broadband breakthrough, or the tipping point. believe we need to see progress in five areas for the breakthrough to really happen: Applications. Of these categories, I believe we saw the biggest improvement in Devices , and the greatest near-term hope in Applications. Continued focus on putting desktop web in hands of mobile users, despite small screens and slow data speeds. Hope that we will see breakthrough mobile apps and more openness in 2008. Greater use of WiFi in devices. Devices. MORE >>

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in a pilot, and 36% have committed to one or more solutions. One in 10 isn't doing anything and 12% are monitoring the situation. In 2004, while most IT spending was flat, the BI market grew 11% to reach $4.3 billion in worldwide software revenues. MORE >>