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| | IT'S ALL ABOUT REVENUE
JULY 26, 2011 8 Rules For Running Online Display Ads
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience. Remember: your audience isn’t browsing the web in hopes that they’ll run across your advertising.
| | REPUTATION TO REVENUE
OCTOBER 6, 2010 Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Busicom, a scientific calculator company, for example, commissioned Intel [in 1969] to design a chipset for its new programmable calculators.
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| | B2B MARKETING UNPLUGGED
OCTOBER 14, 2010 Ten Things to Do in a Recession
Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Watch for competitors not renewing exclusive sponsorships of things like awards programs, events or research and be prepared to push for lower pricing to take them over. Write a plan to increase revenue share in your worst performing markets. You can see the stats here. Are they stable?
| | HUBSPOT
FEBRUARY 14, 2012 11 Ways to Give and Get Customer Love
Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. In what other ways do you show your customers some love? you ask? Customer Evangelism.
| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 1, 2009 Net-Results Simplifies Demand Generation for Small Business
In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. Pricing is also aimed at small businesses. Net-Results does not.
| | GROW - PRACTICAL MARKETING SOLUTIONS
JUNE 23, 2010 Can the social web play a role in customer retention?
Is there a way to attract and retain B2B customers without lowering your price? And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity market? There is usually only one winner in a commodity market — the lowest cost supplier — except in periods of high demand when supply falls short. Eliminate waste.
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B2B MARKETING UNPLUGGED Hail Mary Marketing
| THURSDAY, OCTOBER 7, 2010
Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in
lovely places and glaring the Hand-Wringers back to the corner. m sad because marketers are inherently lazy and when times are good we fling money in
the general direction of our agencies and head out to the gym, secure in
the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in
tough times. How wonderful! The recession is over! MORE >>
INBOUND SALES NETWORK Does Your Competitive Strategy Start With Your Customers?
| TUESDAY, AUGUST 23, 2011
the past, companies competed based on things like manufacturing and distribution strength, the power of information. In
the digital work, there no longer are barriers to potential entrants or substitutes - competition can come from anywhere. Customers have real-time information about pricing
, product features and competitors. In
their new report “" Competitive Strategy In
The Age Of The Customer ," Forrester Research stresses that companies must be more than customer focused, they must be customer obsessed. Today these factors are non-existent. MORE >>
- How Lack of Marketing Content Can Derail Your Website Redesign Project
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in
Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? In
the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in
the absence of content is not design, it’s decoration.” MORE >>
ACHIEVE MARKET LEADERSHIP 2007 Mobile Internet Scorecard
| MONDAY, FEBRUARY 18, 2008
2007 we experienced some real progress toward the Mobile Broadband breakthrough, or the tipping point. believe we need to see progress in
five areas for the breakthrough to really happen: Applications. Of these categories, I believe we saw the biggest improvement in
Devices , and the greatest near-term hope in
Applications. Continued focus on putting desktop web in
hands of mobile users, despite small screens and slow data speeds. Hope that we will see breakthrough mobile apps and more openness in
2008. Greater use of WiFi in
devices. Devices. MORE >>
THE ROI GUY The ROI of Business Intelligence
| THURSDAY, DECEMBER 15, 2005
These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock
key information within the hands of too few employees. According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in
a pilot, and 36% have committed to one or more solutions. One in
10 isn't doing anything and 12% are monitoring the situation. In
2004, while most IT spending was flat, the BI market grew 11% to reach $4.3 billion in
worldwide software revenues. MORE >>
- The Benefits of Business Intelligence THE ROI GUY | THURSDAY, DECEMBER 22, 2005
- The ROI of Business Intelligence TOM PISELLO | THURSDAY, DECEMBER 15, 2005
- The Benefits of Business Intelligence TOM PISELLO | THURSDAY, DECEMBER 22, 2005
- Smart Marketing: Small Business Marketing - The Best Ways to Guarantee your Service SMART MARKETING | WEDNESDAY, JULY 23, 2008
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