Content Standard

DECEMBER 13, 2014

According to Localytics , 52 percent of users choose to let apps send them push messages, which makes it easy to regularly reach those consumers. One of the more telling trends in mobile behavior—and in how receptive consumers are to receiving marketing through their devices—is the high opt-in rate for push messaging on mobile devices.

Mobile Marketing 40

Mobile Marketing Marketing Strategy Marketing & Strategy Opt-out 40

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. The role, working with General Partner Ashu Garg , gives her a front-row view of the rapid advances in technologies that provide marketers with greater insights throughout the buying lifecycle.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

Content Standard

NOVEMBER 20, 2014

A recent report from Localytics found that enabling push notifications can trigger 88 percent more app launches than normal. Persuading stubborn users to enable push notifications for an app is a prime example of how targeting behavioral changes can enhance mobile performance.

Marketing Automation Services 40

Marketing Automation Services Marketing Budget Budget Programs Marketing Management 40

Content Standard

OCTOBER 8, 2014

Consumers are spending more overall online time on their mobile devices—according to data from Localytics , the average session length within a mobile app remained consistent at 5.7 Time spent in mobile apps increased by 21 percent in the past year, continuing an upward trend. minutes, but consumers are now opening apps 2.1

Mobile Marketing 40

Mobile Marketing Marketing Strategy Marketing & Strategy Content 40

Content Standard

MAY 29, 2015

One study from Localytics found that segmented push notifications resulted in a click-through rate of over 50 percent—an impressive figure, considering 42 percent of app downloaders opt-in to receive push notifications, as Urban Airship recently reported. Moreover, apps allow brands to directly address users via push notifications.

Emarketing 40

Emarketing Opt-out Opt-in Blast Campaigns 40

Content Standard

APRIL 15, 2015

Bryn Adler, Content Marketing Manager, Localytics ( @BrynAdler ). Amanda Maksymiw, Senior Content Marketing Manager, Lattice Engines ( @amandamaks ). Matt McGowan, Head of Strategy, Google ( @matt_mcgowan ). Jon Lombardo, Content Marketing Lead, LinkedIn ( @JonLombardo ).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Leadspace

JANUARY 4, 2017

Mobile Analytics from Mix Panel or Localytics. Category #4: Analytics rationalization, emergence of Attribution. We’ve got “Big Data”. Web analytics from Adobe or IBM or Web Methods. Social Analytics for god-knows-how-many-players now. PR Analytics from Cision or Trendkite.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Sprout Social

AUGUST 15, 2016

In a study from Localytics, researchers found 65% of mobile users who selected to receive push notifications for an app returned within 30 days. Through specific notifications, you can alert followers about product launches, promotions or time-sensitive deals.

Features 97

Features Brand Identity Branding Tagging 97

Content Standard

JANUARY 2, 2017

Research shows that overall, users who receive notifications are far more engaged than users who don’t, according to Localytics data analyzed by Business Insider. Notifications, which have a good track record of producing results, can fill in this gap.

Lock-In 48

Lock-In Opt-out Opt-in Ad Frequency 48

Terminus

DECEMBER 15, 2017

Localytics’ 1:1 Account-Based Advertising Campaigns. Localytics ran 1:1 Terminus campaigns using ads and content they personalized for each account. Not only did the ads include the company name, they took it a step further and created custom versions of their e-book for each company.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. The role, working with General Partner Ashu Garg , gives her a front-row view of the rapid advances in technologies that provide marketers with greater insights throughout the buying lifecycle.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. The role, working with General Partner Ashu Garg , gives her a front-row view of the rapid advances in technologies that provide marketers with greater insights throughout the buying lifecycle.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. The role, working with General Partner Ashu Garg , gives her a front-row view of the rapid advances in technologies that provide marketers with greater insights throughout the buying lifecycle.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

readwrite

APRIL 21, 2010

Plus, the companies that may be the most heavily affected by an analytics ban – services like Flurry , MediaLets , Motally and Localytics , to name a few – don’t want to talk about it. Brian Suthoff, Localytics’ VP of marketing, calls this “1st-party analytics.” On record that is.

Enterprise Management 40

Enterprise Management Paid Search Agency Mobile Advertising Privacy 40

LeadSquared

JULY 14, 2013

A few examples of 3rd party measurement providers are Adxtracking , Adeven , Partytrack , Mobile App Tracking and Localytics. Once your ad is up and running, to keep track of clicks, installs and revenue generated, developers need to install Facebook’s Software Development Kit or work with a 3rd-party mobile measurement provider.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Hubspot

APRIL 4, 2018

Rather than this information being unintentionally exposed, the app says that this information is intentionally shared with research firms (namely, Apptimize and Localytics) to help improve the user experience. Again, this incident is not to be confused with a data leak.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Hubspot

SEPTEMBER 5, 2016

When Localytics asked mobile users which type of push notifications they preferred the most, 34% responded with “a special offer based on my location” -- the third most popular kind. Source: Localytics. You’ll be glad you did -- users who opt-in to push messages average three times more app launches than those who opt out. And why not?

Opt-out 28

Opt-out Opt-in Mobile Marketing Broadcasting 28

Terminus

OCTOBER 5, 2018

With statistics showing only a 1% lead conversion, Lisa Skinner of Localytics tells us how to truly focus in on the right accounts to turn leads into revenue. Lack of sales and marketing alignment, low win rates, and overall inefficiency of businesses are just some of the many challenges of the marketing world. Listen Now.

Account Based Marketing 20

Account Based Marketing Demand Generation ABM CMO 20

InsightSquared

NOVEMBER 16, 2017

Guest blog by Zahra Bukhari, sales operations manager at Localytics. If you had the opportunity to attend Dreamforce this year, you are probably still in recovery mode; 170,000 people, four days, 9 AM concerts, pie a la mode bars, a rock climbing wall – and we haven’t even started discussing the sessions yet.

Work Management 120

Work Management Validation Ideal Customer Profiles Organic Leads 120

Single Grain

JUNE 12, 2019

According to research by Localytics, 52% of users enable push messaging on their mobile devices. .” Push notifications are a powerful marketing tool that play an efficient role in communicating your messages to your audience: They help users engage and re-engage with mobile apps or website browsers on any device.

Click Rate 111

Click Rate Banners Segmentation Mobile Marketing 111

LeadSquared

MAY 9, 2017

You can use Google Analytics , Localytics , Mixpanel , etc. For apps alone, Flurry and Localytics are the best. If your question is, whether there is a single tool that does it (mobile app and website analytics ), then the answer is yes. These are a couple of tools that provide analytics for both websites and apps.

Webinar Metrics 52

Webinar Metrics Optimization Marketing Analytics Tools Mobile Advertising 52

Content Standard

OCTOBER 31, 2015

A study from Localytics found that one out of five mobile apps gets used only once. In addition to helping fill a consumer need and fostering brand positivity, branded content with an eye toward utility could also help combat mobile app fatigue. Branded apps appear to fare even worse.

Examples 40

Examples Brand Identity Branding Mobile Marketing 40

Terminus

MAY 16, 2017

Lisa Skinner , Vice President, Demand Generation at Localytics. Garza , Vice President, Modern Marketing at InTouch Health, Inc. Julia Stead , Sr Director, Demand Generation at Invoca. Lynsay Russell , Sr. Global Marketing Operations Manager at Medtronic. Jeff Rummer , Director, Global Marketing Operations at Medtronic.

Account Based Marketing 49

Account Based Marketing ABM Demand Generation Ideal Customer Profiles 49

LEADership

JULY 8, 2016

Well, it can take many forms, but this infographic by Localytics features examples of 6 apps that have nailed the art of the personalized push – and what they offer to their customers. Really great personalization can create a deep and positive relationship between a customer and a brand, and it’s a trend that isn’t going away anytime soon.

Personalization 49

Personalization Buying Cycle Digital Marketing Funnels User-Generated Content 49

chiefmartech

FEBRUARY 8, 2017

The editorial part of the MarTech program — not including an incredible collection of sponsored solution sessions, breakfasts, and lunches that will also be available at the event — includes fantastic speakers from AARP, Adobe, The Agile Markter, Akamai Technologies, Allocadia, Amplero, Analytics Demystified, ArcTouch, Battery Ventures, Beckon, Bedrock (..)

Top of Funnel 40

Top of Funnel Work Management Marketing Management Planning 40

Crimson Marketing

AUGUST 12, 2015

Image: Courtesy of Localytics . And to learn more about why marketing is the new revenue generator, listen to the Moneyball for Marketing podcast with Cisco CMO Karen Walker, which inspired this article. . The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on.

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

chiefmartech

MARCH 14, 2017

Meghan Ryan , director of digital and social media marketing for the San Francisco 49ers , and Josh Todd , CMO of Localytics , will show you how to Step up Your Mobile Engagement Strategy with Geolocation. The next block of back-to-back TED-style talks in this track will focus on advancements in mobile marketing technology.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48