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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. of LinkedIn’s total revenue.

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

. “Social video is creating an amazing user experience for buyers coming onto our site because they have never seen homes positioned like this.” “Being everywhere in a social network is a big mistake in strategy.” If you could do a Skype call with any living person, who would it be?

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Are you a social media marketing hunter?

Biznology

Are they on social media? Are they on Facebook for real or are they really on LinkedIn ? And to be even more practical, can you use social media as a way to convert a weak tie online via a social network into a key contact that you then are able to make in person into a friendship and finally into the trusted inner-circle?

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

Social networks connect with your target customers on a more personal level, helping you build an extensive community of loyal followers. Real-time messaging apps like Skype or Slack are also enabling a simpler workflow. Second, use LinkedIn. Once you attract the right candidate, you also need to keep them satisfied.

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How to build a better business with B2B social listening

Sprout Social

If you want to know whether or not a new feature or roll-out will be well received, social media is a great place to gather unfiltered feedback. For example, Skype recently reintroduced its “Away” status feature which resulted in a flurry of different responses from followers. Don’t neglect “secondary” social conversations.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. Clicks on mobile apps or desktop softwares: Programs such as Skype or news apps often do not pass referring information and, thus, result in direct traffic.