Trending Sources Acquires ExactTarget


The impact of the convergence of these technologies continues to grow, made evident today by the acquisition of ExactTarget by As companies move beyond marketing automation as a standalone product and into a more integrated solution, I expect''s entry into this space to shine a huge spotlight on the integration issue. That was yesterday. Be awesome.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. From the group introduction: eMarketing Association Network. Mobile.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. But Microsoft’s announcement suggests it is primarily interested in using LinkedIn’s data for other purposes, such as enhancing the effectiveness of Office and CRM users by showing information about their contacts and potential contacts.

My online influencer research and engagement process


Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin twitter YouTubeAt least, right now, it’s a one man band. Really big.

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

LinkedIn. by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Right now. Share email.

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing


The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. Online content in the sales and marketing industries is dynamic and constantly changing.

Dreamforce 2011: Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for:’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about’s investments as it pushes deeper into enterprise operations market. LinkedIn. In his second keynote, he did it again. Share email.

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

Question: does advertising on LinkedIn “count” as social media, or should it really be viewed as another advertising channel, i.e. Social PPC ? (I’d be curious to know, if you were to take Social PPC out of the mix, how many “high-performers” are reporting measurable success with their organic social media channels.). You can download a copy of the report here (registration required.).

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

We applied this principle last spring when we released The History of SXSW infographic, and we followed it again with A History of Dreamforce.  We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by, then painstakingly visualized by our friends at JESS3. LinkedIn. click to view full size). Reddit.

Several B2B Perspectives on LinkedIn’s IPO

Social Media B2B

With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. What the LinkedIn IPO could mean for B2B communicators. Tomorrow marks another milestone for social media with LinkedIn’s IPO. But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to” So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. from B2B Voices.

Gamification of the Sales Process

Sales Intelligence View

facebook gamification jigsaw linkedin Microsoft Dynamics netsuite oracle rainmaker Sales Sales Data Sales Intelligence sales process sales productivity Social CRM social media SugarCRM twitter unlocked winnerWhat is Gamification? One of the trending topics in business is gamification. According to Forrester, gamers span just about every demographic. Commission checks.

Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data sales productivity Salesforce social intelligence social media social selling twitter Web 2.0Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 party. But the reality is, the only thing you have to fear is fear itself…oh, and not closing more and larger deals faster than [.]. Prospecting Sales 2.0 customer 2.0

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.

Tools 64

Initial Reaction to a LinkedIn CRM Poll

Sales Intelligence View

I responded to a poll on LinkedIn asking “What is your primary Client Relationship Management (CRM) software that you use?&# and then took a peek at the results. I’ve been focusing a bit more on LinkedIn for sales people lately since it is the primary social network for companies and professionals. linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data Sales Intelligence sales prospecting Salesforce salesview sCRMthought the the [.]. Social CRM Software Tools Technology B2B b2b sales CRM crm 2.0

Why Cold Calling is the Bottom of the Barrel

Sales Intelligence View

insideview jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales sales productivity social intelligence social media social selling twitter Web 2.0Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head.  If you’re the VP of Sales, you’re getting these calls several times a week. If you are the Account Manager then you have a set number of calls to make or a list of companies [.]. Prospecting Sales 2.0 Sales Intelligence Social Selling B2B b2b sales crm 2.0 customer 2.0

List of Brand-Side Corporate Social Strategists: Twitter Edition


It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Social Media Marketing Twitter Altimeter Group Aneta Hall Autodesk Christopher Barger Citrix Ekaterina Walter Frank Days IBM Infor Intel Jeremiah Owyang LinkedIn list of corporate social media strategists Lorna Li Marshall Kirkpatrick Microsoft PTC Scott Monty Sicso Stephanie Marx VMware

List 25

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

It's All About Revenue

During his sit down talk with’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief.  “He will be seen in the context as one of the great leaders in our industry. Disclosure: Eloqua and have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). LinkedIn.

What is the Social Enterprise?

It's All About Revenue

by Jesse Noyes | Tweet this Walking into’s massive Dreamforce conference recently, a long banner greeted you. In many ways, the public rise of social media networks like Facebook, Twitter and LinkedIn might have helped change the way even powerful B2B companies think about collaboration, perhaps contributing to how businesses conceptualize the social enterprise, Krigsman adds.

8 Rules When Using Social Media as a Support Channel

It's All About Revenue

Then came Facebook, Twitter and LinkedIn. CRM systems like already provide integration between Twitter and Call Center Support cases. LinkedIn. Social Media b2b marketing crm customer retention customer service customer support Focus LinkedIn linking Quora SaaS Salesforce service level agreements SMB social media support channels Social Times support channels topliners Twitter vendor servicesby Zainab Ali | Tweet this. This week offer 8 rules for organizations looking to use social media as a support channel. And Focus. And Quora.

What Salesforce’s Acquisition Of Radian6 Means for Sales People

Sales Intelligence View shakes the SaaS world again with this mornings announcement that they have acquired social monitoring company Radian6 for $326 Million. With Radian6, is gaining the technology and market leader in social media monitoring. linkedin radinan6 Salesforce social sellingWe see this as a huge opportunity. – Marc Benioff.

11 Features to Bring Salesforce Chatter to Life

It's All About Revenue’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At LinkedIn. Sales & Marketing Alignment Chatter email Facebook Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce Seesmic Twitterby Andrew Sinclair | Tweet this. At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind Auto follow people and records. Share email.

Lead 49

LinkedIn Prospecting Techniques to Fill Your Sales Funnel

Jill Konrath's Fresh Sales Strategies Blog

LinkedIn originally started out as sort of an online resume, but as membership grew, savvy B2B sales hunters realized it was a powerful prospecting tool too. LinkedIn has Quantity: LinkedIn has 175+ Million professional members. Still many salespeople aren't familiar with all of LinkedIn's prospecting capabilities. LinkedIn Charter Customer Survey, November 2011.

Sales 2.0 Starts with You

Sales Intelligence View

facebook google linkedin Sales sales productivity sales prospecting sCRM social intelligence social media social selling socialprise twitterThere is a shift being made in businesses regarding their approach to gaining new business and managing their customers. Social CRM is on the rise and this is more than a few bells and whistles being added into your contact database. With a large focus being made in the movement away from sales data and [.]. Prospecting Sales 2.0 Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 customer 2.0

6 Brilliant Uses of Video

It's All About Revenue’s CRM Demo Video. knows video because they know what viewers want.  We want the lines between entertainment and education to blur.  LinkedIn. Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The RSA’s Drive – The Surprising Truth About What Motivates Us. Everything changed after this video came out.  Really. 

Video 39

Should Sales People Be Blogging?

Sales Intelligence View

linkedin Microsoft Dynamics netsuite oracle Sales social media social selling twitterSales people blogging comes up when talking to companies about ways to involve more sales and marketing alignment programs. I was reading Dave Brock’s recent post on the same subject and he explains that companies are “dead wrong&# from a business point of view if they have sales bloggers. There could be some healthy discussion [.]. Sales 2.0 Social Media Tips Social Selling B2B b2b sales Content Marketing CRM customer 2.0

InsideView Wants to Get You LinkedIn

Sales Intelligence View

In the age of social selling LinkedIn is the B2B sales network of choice. There are many blogs and sites that cater to the B2B sales professional but LinkedIn is by far the place most sales people flock to when trying to find out more information about who they should be talking with. Inbound Marketing insideview linkedin netsuite sales productivity salesview sCRM social media social selling socialprise The only [.]. Sales Data Sales Intelligence Social CRM Social Selling B2B b2b sales CRM crm 2.0 customer 2.0 Enterprise 2.0

Dreamforce: Ending the “Accidental Revenue” Myth

It's All About Revenue

Google, or Apple or even is born. We’re also thrilled to have ’s Senior Vice President of Marketing, Kraig Swensrud making the introductions in the session. LinkedIn. Revenue Performance Management Adobe Ann Lewnes Christine Heckart CMO Dreamforce Dreamforce 2011 Kraig Swensrud marketing performance NetApp revenue performance sales and marketing alignment salesforce.comby Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. While I was at the beach this year, I read Peter Sims’ Little Bets. Share email.

Sales 30

DemandCon: Why Storytelling Drives Demand Generation [Video]

It's All About Revenue

As an example of this, Ernst pointed to LinkedIn. Demand Generation B2B b2b marketing Content Marketing crm DemandCon Forrester Research Jeff Ernst lead management Lead Nurturing Salesforce stories storytelling TEDby Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. Ernst remedy for this?

InsideView Launches First Ever Social Selling University

Sales Intelligence View

facebook google Inbound Marketing insideview linkedin marketing Microsoft Dynamics netsuite oracle oracle crm on demand paul greenberg Sales sales productivity sales prospecting Social CRM social intelligence social media social selling twitter Web 2.0Prospecting Sales 2.0 Sales Intelligence Social Media Tips Social Selling B2B b2b sales CRM customer 2.0 Enterprise 2.0

Increase Lead Generation with Social Media

Sales Intelligence View

linkedin oracle crm on demand Sales sales productivity sales prospecting sales techniques social intelligence social media social sellingFinding people that you can bring into the sales funnel is easier when you can tap into their social media streams. Prospects are online everyday asking questions and looking for solutions to solve their business issues. The problem facing most sales teams is a lack of understanding on the impact social selling can have on [.]. Prospecting Sales 2.0

“Revenue” Turns One

It's All About Revenue

LinkedIn. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. think that may equal 10 in Internet years.

Enter The Ninja: The Anatomy Of An Uncommon Job Title

It's All About Revenue

According to a LinkedIn blog post , the term ninja has grown expotentially. In response, young workers are taking to Q&A sites like Quora and LinkedIn as well as amassing accreditations from places like Amazon and to establish a range of expertise. LinkedIn. by Jesse Noyes | Tweet this. From Big Commerce's support site. Trendy Title. Share email.

Media 16

The 10 Best B2B Videos

It's All About Revenue

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, ( State of Cloud Computing ) and even for themselves ( State of the Internet ).  Other winners included:, which took home the Grand Prize for How to Use Online Video for B2B Marketing and also collected awards in the categories of Best Customer Service Video ( Service Cloud Demo ) and Best Video Explaining a New Concept ( Chatter Overview Demo ). LinkedIn. by Joe Chernov | Tweet this. Perfect.  Reddit.

Inside Sales Experts Converge in San Francisco with the AA-ISP

Sales Intelligence View

field sales inside sales jigsaw lead generation linkedin Microsoft Dynamics netsuite Sales Sales Data sales leader sales productivity sales prospecting social intelligenceIf you are an Inside Sales professional or a sales leader, you should already know about the AA-ISP Inside Sales Leadership Summit 2011. This event will feature over 30 of the nation’s leading Inside Sales experts who will deliver presentations and discussions focused on the issues most critical to today’s Inside Sales Leaders and Managers. [.]. Conferences Sales 2.0