LinkedIn has quickly become one of the most effective and business-savvy social networking sites. Sales professionals are able to take advantage of valuable insight about prospects and peers, in turn developing a strong network that translates into increased productivity through resources, tips, advice and much more. By joining these groups, you will gain some incredible knowledge in the world of sales as well as discovering some of the top leaders in the industry. Sales Best Practices. Description: Have you some Sales or Marketing skills? Sales Playbook! MORE >>

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. MORE >>

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Ramdas advised following groups, individuals and companies so information about them fills your LinkedIn stream. MORE >>

B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Below are 20 tips that will help with many aspects of LinkedIn, both personal and for your company. Use LinkedIn to follow up after other communications. Teach LinkedIn strategy and tactics to your employees. Build followers for your LinkedIn company page. Understand the psychological needs of people on LinkedIn when connecting with them. Have sales reps join industry and local LinkedIn Groups. MORE >>

30 years ago, I learned how IBM qualified leads for sales. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. All this was brought to mind as I prepared for a session I am doing Monday in Copenhagen for the IAA on using social media for sales leads. If you do, the authority, budget, and timeline will fall into place and you will have a sale. And, although the Internet bollixed up the sales qualification process, it didn’t mess up selling stuff. Photo credit: eric.delcroix. I’m old. MORE >>