Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 179

Social Networks Business Work Management Social Media 179

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Everyone on LinkedIn is focused on creating professional connections.

B2B Marketing 133

B2B Marketing B2B Planning B2B Thought Leadership 133

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. and then generate an ad tag. And, you’ve already tested the content on social, so you know that it works and resonates with audiences. This authenticity didn’t go unnoticed.

Barriers 127

Barriers Branding Brand Identity Content 127

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. Is it to create awareness, generate excitement, provide information, or drive sales?

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

SocialPilot

APRIL 26, 2024

It eliminates manual work that demands manpower and time. Embed this post Effortless to Organize Your Content Calendar After working so hard on an engaging content calendar that follows all the latest trends, it’s heartbreaking to see your strategy scatter because of last-minute hassle.

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Continue your research as you find the platform that works best for you. Set your social media goals.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 339

Privacy Policies Branding Brand Identity Multi-Channel 339

Valasys

MARCH 4, 2020

According to a report from Forbes , LinkedIn is planning to use stories just like Snapchat – ‘LinkedIn Stories’ & is internally testing the functionality. The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. It has seen tremendous growth over the years since it began in 2003 and currently has 546 million users, including executives from all Fortune 500 companies.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Leverage influencers for authentic product/service promotion. Influencers can be internet personalities that you provide the product or service to, or they can be your own employees.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Customizing subject lines using user data can increase open rates.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Instead, concern yourself with their motivations while at work.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Marketing Insider Group

JULY 11, 2023

So, what really works? Advertise on effective channels, work with micro-influencers, and make your ads engaging. If you sell to other businesses, advertise online through Facebook and LinkedIn. These platforms have more users that are professional adults with spending power. Plus, Bing users tend to be professionals.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. The strategies apply to LinkedIn posts to personal profiles.

Linkedin 105

Linkedin Peer-to-peer Branding Brand Identity 105

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. Today’s digital marketing campaigns are really targeted at all users because the numbers of all users on social media channels are up and rising. LinkedIn, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Sprout Social

MARCH 16, 2022

But video creation requires work. And to know what videos work, you need the right metrics. Here are some key video engagement metrics to help you dive deeper into your performance data and know where to focus your production efforts. A video view on Facebook counts when a user watches a video for at least three seconds.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

Marketing AI 131

Marketing AI Generation Work Management Marketing Management 131

Webbiquity

JUNE 1, 2021

What worked yesterday might not work today. This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. It has seen tremendous growth over the years since it began in 2003 and currently has 546 million users, including executives from all Fortune 500 companies.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Sprout Social

JULY 21, 2022

Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images.

Social Media 145

Social Media Social Marketing Media Curation 145

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. So, let us begin by understanding how algorithms work and what steps you can take to win over them. A social media algorithm is a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Social media is a common denominator touchpoint for most individuals, and where many B2B buyers go to research companies and products.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

FEBRUARY 6, 2023

Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Social Media 101

Social Media Features Media Curation 101

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. billion monthly active users is partly because so many organizations and businesses default to Facebook. Where did they go?

Business 65

Business Social Media Youtube Facebook 65

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. They know that their users want sexy snippets of TikTok or Instagram Reels-style content. How exactly? One asset can turn into many.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

MAY 20, 2020

Overthepast two years, LinkedIn has been actively working on improving its feed. On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52