Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Sprout Social

MARCH 16, 2022

Here are some key video engagement metrics to help you dive deeper into your performance data and know where to focus your production efforts. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Card clicks.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Heinz Marketing

OCTOBER 22, 2021

Facebook and LinkedIn also offer industry and topic specific groups. Here’s a quick guide on finding and joining groups on LinkedIn. You can listen live on Thursdays at 11:30am PT on LinkedIn , or revisit past episodes here. I have to admit that I hadn’t fully embraced YouTube for learning until fairly recently.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Best known as the premier provider of enterprise-class live event production and management platforms, G2Planet also provides a virtual event platform designed for larger organizations with sophisticated needs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously).

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests.

Social Media 84

Social Media Work Management Marketing Management Service 84

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Onalytica B2B

NOVEMBER 12, 2018

The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing. Employees are creating more video content on LinkedIn talking about industry topics as thought leaders in their own right. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. If you have services to sell to businesses, LinkedIn may be your best bet. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Research says that 76% of customers are likely to purchase products they see in a brand’s social media post. Here are the stats.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

NOVEMBER 3, 2021

So you might be wondering, “How do I promote a product without being too pushy?” This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. More eyes and engagement=more sales.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). This defeats the purpose of your employee advocacy program.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Hubspot

JUNE 11, 2020

Before you decide to implement live video planning and production into your strategy, you'll need to learn more about this content's consumers, how often they watch this content, and which platforms they primarily use to stream it. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Business purchasers use Linkedin as their social media platform of choice.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Martech Advisor

JANUARY 30, 2020

Leah Logan, VP of Media Products at Inmar, exclusively to MarTech Advisor. Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. Maybe you’re not racking up viral exposure and thousands of fans. Which side of the debate should you be on in 2020?

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Navigate the Channel

JUNE 19, 2023

Initiate a Challenge or Contest You may have participated in a social media challenge yourself or know someone who’s always on top of whatever is fresh in the viral-challenge world, so you know the power of a challenge. Challenges boost engagement, create user-generated content, and cleverly promote your company and your products.

Social Media 65

Social Media Media Curation Content 65

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Visually-enhanced storytelling can concisely explain complicated concepts — or help customers learn about new products or services. These short videos effectively and quickly describe a product or service.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Contently

MAY 2, 2018

It means using your own product. Clicks to product page (and follower-to-click rate). Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Viral lift is the cherry on top of a good content strategy, not the cake.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Kapost

JUNE 24, 2016

The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Metadata

JULY 21, 2022

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. It attracts users looking for new ideas and products. 88% , Instagram beats both Facebook and LinkedIn. Professional audience: If your products are for teens, LinkedIn may not be the platform for you.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". It can be as simple as that.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Martech Advisor

SEPTEMBER 26, 2019

While 6-second video ads have been around since 2016, with YouTube’s Bumper Ads and Facebook’s short video ads, and more recently Instagram and Snapchat ’s Story Ads; Twitter joining the battleground changes marketing dynamics altogether. Moreover, these ads can be used to create brand awareness and product announcements.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Hubspot

AUGUST 2, 2018

You can create engaging ads in multiple formats and target people who actually need your product or service. Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. They also drive traffic to your product pages. All you have to do is upload your product catalog and set up one campaign.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Adobe Experience Cloud Blog

JANUARY 15, 2020

According to RetailDive , 87% of buyers start searching for products to buy online. But, if you know your target customers well, and your product even better, digital marketing is a fantastic tool to keep them coming for more and push your competition away. Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Business purchasers use Linkedin as their social media platform of choice.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. We are celebrating this productivity workhorse with a vintage-inspired ad. That’s an understandable feeling. It's National Pizza Week!

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

Vidyard

DECEMBER 13, 2018

Interview customers, leaders on your product team, a cheerful support rep, or, if it’s a must-win account, your CEO. Build your brand Jon Levesque, Enterprise Account Executive at the cloud application firm Datadog, has built a reputation as a thought leader by posting his educational videos on LinkedIn. Have more ideas?

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110