Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. Brand ambassadors are any individuals who promote the message, mission, products, services and reputation of your brand. percent growth in the followers of the company’s LinkedIn page. A brand’s success depends on its reputation, visibility, credibility and even popularity.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

The Forward Observer

OCTOBER 13, 2023

About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Promotion Only Matters if Your Content is Valuable. Best Practices for Ads on LinkedIn.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Here’s a list of paid and free press release sites.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Try not to over promote.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services

MAY 6, 2024

Select shows that allow for adequate time to prepare internal resources and promote your attendance to clients and prospects. Leverage social media to generate excitement, promote the show, and let attendees know what they can expect at your booth. Connect on LinkedIn with a personalized message. Consider timing.

Trade Show 60

Trade Show Marketing Management Planning B2B Thought Leadership 60

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Trade Press Services Newsletter

OCTOBER 4, 2023

Channels such as emails, landing pages , websites, organic social media posts, Google PPC ads and sponsored LinkedIn ads are all possibilities for testing. Identifying and combining the most successful elements of a promotion increases engagement, improves conversions, boosts ROI and strengthens relationships with target audiences.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Webbiquity

AUGUST 1, 2023

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Participation in and promotion of live and online events provides several benefits, from the direct benefit of generating new contacts to social media engagement to SEO-helpful backlinks from event websites. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Launch Marketing

MAY 24, 2018

Consider these four methods to promote your tech company launch and incorporate them into your strategy: Use Social Media to Build Anticipation. Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Distribute a Press Release to Relevant Publications and Influencers. Generate leads?

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

Marketing Insider Group

MAY 16, 2023

Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Build your subscriber list, share high quality content, and promote your brand regularly. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Pick Your Poison Is AI taking over SEO?

SEO 241

SEO Lead Ranking Content PR 241

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Promoting the post: This step isn’t mandatory, but it sure helps a lot. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. 69%) and Facebook (.77%).

Campaigns 85

Campaigns Ad Building Planning Paid Search Agency 85

Webbiquity

NOVEMBER 9, 2021

Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph. Social Media Account Profiles (Especially LinkedIn). News Release Boilerplate.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Marketing Insider Group

MARCH 29, 2021

Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Consider Expanding Your Content Team.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Promote your paper within your blog’s sidebar or widget. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

DECEMBER 19, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect By Will Guidara Publisher: Optimism Press Guidara has a unique resumé. Get MarTech!

Paid Search Agency 123

Paid Search Agency Classified Ads Advertising Agencies Work Management 123

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Trade Press Services

JANUARY 15, 2024

Mistake #4: Becoming an Echo Chamber This can come in the form of being overly self-promotional , but it can also take the form of focusing solely on branded content. Mistake #5: Ignoring New Features Platforms like Facebook, Instagram, YouTube and LinkedIn have been around for years and tout millions of users.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Launch Marketing

JULY 19, 2023

For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach. In another example, if you are issuing a press release targeted at cybersecurity companies, it is better suited to be more serious and factual.

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Contently

MARCH 6, 2018

This is a question that Shane Snow and I didn’t get to answer during the Facebook Live Q&A we did to promote our new book. I never really paid attention to it, but would like to retool it to be a way to promote content marketing towards a content marketing audience. I relegate those relationships to Twitter and LinkedIn.

Content 167

Content Linkedin Facebook Analysis 167

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Everything Counts in Brand Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Hubspot

JUNE 6, 2022

LinkedIn has become a staple of prospect research — it has a case for being the most centralized, effective platform for gathering valuable information on potential customers. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow. The Buyer's Facebook Profile.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Marketing Insider Group

MAY 18, 2020

Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. Someone who us doing a great job with this is my friend Marcus Sheridan on Linkedin. If your thought leadership content has the above attributes, people will consume it.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. Get press Three startups I looked at had meaningful success with early PR. They shouldn’t owe us anything. There were 80 people.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Oktopost

NOVEMBER 9, 2023

Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Marketing Insider Group

APRIL 6, 2021

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Create a group on LinkedIn or Facebook. You could develop a forum, discussion board, or LinkedIn or Facebook group to get people engaged. It’s one of the most trusted channels today.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Contently

APRIL 16, 2020

GE Healthcare is a part of the story, but it’s not a press release. GE Healthcare is a part of the story, but it’s not a press release. Kellner declined to be interviewed at this time, but has shared a bit on LinkedIn about the team’s work. Its content is so good that it often goes viral on Reddit.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Contently

JUNE 12, 2017

Tech executives, for example, need to shape and promote company vision. For those who are active on social, LinkedIn tends to be the first choice, followed by Twitter. Twitter is the perfect place to influence media narratives since the press spend more time posting and scrolling than they do writing their own stories.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Marketing Craftmanship

MARCH 8, 2018

Apparently, Zweig’s article hasn’t deterred Mr. Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48