KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

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Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands.

Linkedin 118

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 118

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Here are some of our favorite ways to implement digital personalization aligned with your company.

Trends 167

Trends Personalization Marketing AI SWOT 167

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Smashmouth Marketing

FEBRUARY 25, 2022

Once around the room I realized this was a great way to use LinkedIn on my iPhone. iTunes/Google App Store: LinkedIn). Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Their work history. It is a networking secret weapon.

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Linkedin Tips Conference Profiling 196

Top Rank Marketing

APRIL 3, 2024

The secret behind the LinkedIn algorithm, like the recipe of the original Coca-Cola, is safely guarded. Break through the feed: Tips for B2B marketers on LinkedIn Craft a unique hook to pull your audience in Imagine writing something and no one reading it… ever. What is the best format for sharing your LinkedIn content?

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Linkedin B2B Marketing Tips B2B Thought Leadership 124

FMG Suite

APRIL 25, 2024

And though many of these tips could transfer to other platforms, they are specifically designed for LinkedIn. Why LinkedIn? Here’s how you can do just that: Provide high-quality images: Your personal profile should contain a high-resolution branded banner and profile picture. If it is not, then they will not engage.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

And though many of these tips could transfer to other platforms, they are specifically designed for LinkedIn. Why LinkedIn? Here’s how you can do just that: Provide high-quality images: Your personal profile should contain a high-resolution branded banner and profile picture. If it is not, then they will not engage.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

KoMarketing Associates

NOVEMBER 18, 2020

Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real. In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn.

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Linkedin Paid Search Agency Features Ads 283

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. Did you know that the LinkedIn algorithm determines what content appears on your feed ? What Is LinkedIn Algorithm?

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

ClearVoice

AUGUST 24, 2021

For freelancers, your professional network is one of the most powerful ways to get work. At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. Think of LinkedIn as a search engine. Optimize Your Profile.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

The Point

OCTOBER 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. B2B marketers seem divided on the question.

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Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

FMG Suite

APRIL 25, 2024

And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. But how can you use LinkedIn to help grow your business?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

APRIL 25, 2024

And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. But how can you use LinkedIn to help grow your business?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Meerkat Marketing

JANUARY 3, 2023

We love to continuously monitor and analyze our clients data on LinkedIn to look for trends in what is working and what is not working in order to optimize performance on the platform. What we’ve learned on LinkedIn from 2022: 1. LinkedIn is still a careers platform. What you should do in 2023.

Linkedin 52

Linkedin Work Management Thought Leadership CAN-SPAM 52

Biznology

FEBRUARY 15, 2021

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. So your behavior on LinkedIn must reflect the way you want to be perceived. Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . It works in the short term, but it’s cheesy.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business side of the platform.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Linkedin 127

Linkedin Work Management Rules Marketing Management 127

Martech

APRIL 19, 2024

Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions. More personal questions? Dig deeper: LinkedIn introduces CTV ads for B2B campaigns Schiele and her team use lead forms with qualifying questions to weed out irrelevant leads. More questions?

Lead Gen 104

Lead Gen Paid Content Social Media Sales Qualified Leads 104

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Webbiquity

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. After all, they work for your organization.

Linkedin 225

Linkedin Branding Brand Identity Ideal Customer Profiles 225

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

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Linkedin Effectiveness Ideal Customer Profiles Business 111

SmarkLabs

JUNE 12, 2023

Ever wondered about building a personal brand on LinkedIn? With the buzz around personal branding increasing by the day, it’s becoming clear that it’s not just companies that need to establish a strong brand; it’s also the leaders behind these companies. LinkedIn enables thought leadership Why LinkedIn?

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Linkedin Examples Personalization B2B Thought Leadership 52

Meerkat Marketing

DECEMBER 31, 2023

As we bid farewell to another impactful year on LinkedIn, it’s time for our Meerkats to set our sights on what lies ahead. At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. The Resurgence of Thought Leadership on LinkedIn Thought leadership is back!

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Linkedin Thought Leadership Work Management Marketing Management 68

Confessions of a B2B Marketer

APRIL 24, 2024

Sophie Wade on LinkedIn Check out Sophie Wade's YouTube channel Transforming Work with Sophie Wade Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Guest submissions here: fame.so/cbe-guest

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Intent Youtube Marketing Qualified Leads Leads 52

Marketing Insider Group

DECEMBER 2, 2020

We need to take the shift off MQLs and how many accounts are in the pipeline and put a greater focus on creating a more personal connection. The Need for More Personal Account-Based Marketing. There is nothing personal about the messaging framework that sales and marketing are working with.

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Intent Data Account Based Marketing ABM Intent 245

Smashmouth Marketing

FEBRUARY 25, 2022

Once around the room I realized this was a great way to use LinkedIn on my iPhone. iTunes/Google App Store: LinkedIn). Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Their work history. It is a networking secret weapon.

Linkedin 130

Linkedin Tips Conference Profiling 130

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. LinkedIn is a key B2B marketing channel. How it works. What LinkedIn is saying. Availability. Get MarTech! In your inbox.

Linkedin 77

Linkedin Organization B2B Thought Leadership Branding 77

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? Define Your Target Persona’s Personality. You know your brand. Find Your Voice.

Social Media 334

Social Media Personalization Media Branding 334

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 70

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 70

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

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Linkedin Paid Content Tips B2B Thought Leadership 111

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Meerkat Marketing

DECEMBER 31, 2023

As we bid farewell to another impactful year on LinkedIn, it’s time for our Meerkats to set our sights on what lies ahead. At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. The Resurgence of Thought Leadership on LinkedIn Thought leadership is back!

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

Top Rank Marketing

JANUARY 5, 2024

and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S.,

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Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 132

Drew Neisser

NOVEMBER 10, 2023

If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. Enter Beth Granger , your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform. So how can marketers get their voices out there? Check it out!

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Linkedin Leads Lead Marketing Qualified Leads 52