markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Trust me, it ain’t pretty. Step 3: Brainstorm.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. Trade publications are primarily online, although some continue to produce printed journals. They offer a wide range of content in addition to news and articles such as podcasts, webinars, white papers and videos.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

markempa

JUNE 7, 2005

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. White Paper Writer. Writer on LinkedIn. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’ll reach out in any way we can, including LinkedIn InMail, via DMs or Facebook Messenger (but only if they already follow you or are already your friend) and even those annoying contact pages, clicking through all the Spam Arrest confirmation emails.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. White Paper Writer. Writer on LinkedIn.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. Case Studies.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Paper Social Media Public Relations 100

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. White Paper Writer. Writer on LinkedIn. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. White Paper Writer. Writer on LinkedIn. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials.

Conference 120

Conference Copywriting Copyright Case Study 120

Biznology

JUNE 21, 2010

I must have been thinking about how I am so self-absorbed with my own needs, wanting a time to relax, to read the paper or a book, to watch a favorite taped television program, time to prepare and enjoy meals with my family, or some extra sleep. I'll connect with my social network another time. Tonight, social networking starts at home.

Skype 80

Skype Public Relations Television marketing Social Networks 80

Hubspot

FEBRUARY 8, 2018

For instance, if your recipient’s LinkedIn profile says they love sailing, your subject line might read “Fellow sailing enthusiast // question about Company X” or “This is naut(ical) your typical sales email.” What is the average email open rate for public relations and communications? How do I improve my email open rates?

Open Rate 99

Open Rate Sample Marketing Management Public Relations 99

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Calls to action are essential to any marketing endeavor, including video. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Effective Marketer

NOVEMBER 29, 2010

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Bluetext

MAY 5, 2023

Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc. came to Bluetext with the goal of creating a new unified brand identity, revamped external messaging, and strategic public relations that would help them stand out in the crowded AI space.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

The Lead Agency

OCTOBER 10, 2017

As such, with its unrivalled targeting options based on behaviours, demographics, and geolocation, Facebook or LinkedIn advertising is an excellent platform to reach this group as they are browsing online. NOT THINKING ABOUT IT. This group are ‘ cold prospects ’, who are well qualified but that have little or no awareness of your company.

Paid Content 59

Paid Content Work Management Marketing Management B2B Marketing 59

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hubspot

FEBRUARY 7, 2014

Despite having topics that are mostly relevant to my interests (social media, blogging, marketing, Facebook, and public relations), my feed was littered with content from one PR-focused publication: Removing "public relations" from my topics, though, helped improve the relevancy of the results.

Public Relations 28

Public Relations Social Networks Content Paper 28

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. Webinars and public forums entail lead qualification and follow-up with prospects. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Blogs and newsletters demand original, timely content; not canned information.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

The Effective Marketer

SEPTEMBER 27, 2010

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint! United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Marketing Insider Group

JANUARY 24, 2013

. @ B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Why not use it to increase even more the membership base? Everyone wants that feature. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Hinge Marketing

SEPTEMBER 11, 2013

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Topping the list is SEO, web analytics, blogging, usability testing, white papers, social media (LinkedIn and Twitter) and email marketing.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Wondering Out Loud

NOVEMBER 13, 2009

I’ve been building up ideas for posts and It’s time I get them down on “paper.&#. Tags: Communications Marketing Public Relations Social Media LinkedIn Professional Networking. In the meantime, if you hear of anyone looking for an accomplished marketing communications professional, send ‘em my way.

Public Relations 40

Public Relations Network Marketing Social Media Paper 40

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

EMagine B2B Blog

FEBRUARY 27, 2018

Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social. I mean, we all know the various components, right?

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Ambal's Amusings

SEPTEMBER 10, 2009

LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

Case Studies 100

Case Studies Case Study Studies Work Management 100

markempa

JUNE 7, 2005

" Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

AUGUST 18, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120